About Web Analytics Demystified

Web Analytics Demystified, Inc. was founded in 2007 by Eric T. Peterson to provide highly customized and deeply strategic consulting to companies who have "hit the wall" in their efforts to achieve success through their investment in digital analytics. Developed as an alternative to the largely tactical measurement consulting firms practicing today, Web Analytics Demystified is increasingly the company that business turns to when they realize that buying software and deploying code are simply not enough.

In 2009 the company added Mrs. Aurélie Pols as a Principal Consultant in Europe. Mrs. Pols has worked directly for years with many of the most well-known companies across Europe and is considered the leading voice in the analytics community worldwide. In support of Mr. Peterson and Mrs. Pols, Web Analytics Demystified has established business partnerships around the world to allow our clients to effectively execute on our strategic guidance.

Regardless of your questions and concerns, Web Analytics Demystified has a proven history of solving complicated problems with clear, practical recommendations.

About Eric T. Peterson

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators. and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, ESPN as well as smaller technology companies like WebTrends, Coremetrics, Omniture, Foresee Results, Nedstat, and many more.

About Aurélie Pols

Aurélie Pols has long been one of the most respected voices in the web analytics community worldwide and Europe’s foremost thought-leader on the subject, first as the Head of Analytics for Belgium’s OX2 and then as the Director of Analytics for LBi’s global web analytics efforts. In the past Mrs. Pols has worked with hundreds of European companies guiding vendor selection, implementation, and analytical projects based on technology from companies like Google, Yahoo, Omniture, WebTrends, and Nedstat. Past clients include NATO, Public Storage (Shurgard Europe), Anheuser-Bush Inbev, ING, Toyota Motor Europe, Shering Plough, Bayer, Nestlé, and Deutsche Bank.

Ready to Engage?

If you're interested in learning more about how Web Analytics Demystified can help your business, please email us to set up a time for a conversation, call us at (503) 282-2601 in the United States or +32 (0)478 789550 in Europe or read about a other ways you can contact us.