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Web Analytics Consulting

Web Analytics Demystified offers high touch strategic consulting services focused on creating optimal organization structures, business processes, and technology deployments that maximize the benefit of your investment in web analytics.

About Web Analytics Demystified

Web Analytics Demystified, Inc. was founded in 2007 by Eric T. Peterson, author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators. Mr. Peterson is a long-time member of the web analytics community and a frequent speaker who is often cited in articles about web analytics.

Web Analytics Demystified is partnered with some of the most respected companies in the web analytics industry including Semphonic, Stratigent, OX2 (an LBi Company), and Satama Trainers House. Our business partners allow us to significantly extend our capabilities and reach to accomodate diverse client needs around the world.

More importantly, Mr. Peterson's work is recommended by thought-leaders worldwide:

"Eric's leadership in the industry in unparalleled, his devotion to the community is legendary and his years of experience translate immediately into strategic and tactical competitive advantage for everybody who works with him."

Jim Sterne

"Eric's evangelism for the subject has boosted understanding and adoption of web analytics, [and] his writings are a great support and his performances on stage remain inspirational, paving the way for the future to anyone involved into data driven decision making."

Aurélie Pols

"Eric Peterson has done a great job at making web analytics accessible to everyone from executives and marketing professionals who are responsible for the success of their websites, to web designers and IT professionals responsible for implementing solutions and optimizing their results."

Bryan Eisenberg


Ready to Engage?

If you're interested in learning more about how Web Analytics Demystified can help your business, please email us to set up a time for a conversation, call us at (503) 282-2601, or read about a other ways you can contact us.

Proud WAA Member

Eric T. Peterson is a proud member of the Web Analytics Association.

Web Analytics Association

Web Analytics Demystified frequently contributes to WAA research, marketing, and industry evangelism efforts.

A Trusted Source

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Web Analytics Demystified is a trusted advisor to many of the most influential and prestigious media outlets in the world.

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Past Clients

Web Analytics Demystified has worked with many of the best known brands in the world.