Press and Media

The Web Analytics Demystified partners have been cited in the following articles and publications. If you're a member of the press and have questions about web analytics please contact us directly.

Articles Citing Web Analytics Demystified

Inside Adobe SiteCatalyst Interview
Article with Adam Greco in Peachpit Press published Monday, November 19, 2012

Hear Adam talk about Sweet Spot Marketing
Article with Adam Greco in Demandbase Website published Thursday, June 14, 2012

Why You Suck at Web Analytics
Article with Adam Greco in Enterprise Apps Today published Tuesday, March 13, 2012

Momentum Grows for Teradata Aster Digital Marketing Optimization
Article with John Lovett in MarketWatch published Tuesday, February 28, 2012

OpinionLab Unveils Mobile Speaker Feedback for ACCELERATE 2011!
Article with Eric T. Peterson in OpinionLab published Thursday, November 17, 2011

Landing Page Optimization: 5 questions every marketer should ask before choosing a testing tool
Article with Eric T. Peterson in MarketingSherpa published Wednesday, October 05, 2011

10 Things Twitter Wont Tell You
Article with Eric T. Peterson in SmartMoney Magazine published Sunday, August 07, 2011

Web analytics boost e-commerce sites
Article with Eric T. Peterson in Direct Marketing News published Thursday, August 04, 2011

Google Plus enters social media world and lives in Oregon
Article with Eric T. Peterson in Oregon Live published Wednesday, July 27, 2011

IBM rolls out cloud-based Web analytics tool
Article with John Lovett in Computerworld published Thursday, July 14, 2011

IBM to offer cloud analytics product for digital marketing
Article with John Lovett in Total Telecom published Thursday, July 14, 2011

Web Analytics
Article with Eric T. Peterson in Internet Retailer published Tuesday, July 05, 2011

After a shaky start, analytics help steer decisions at Best Buy
Article with Eric T. Peterson in Internet Retailer published Monday, June 20, 2011

Best Buy revamps Web analytics after 2009 data outage
Article with Eric T. Peterson in DMNews published Friday, June 17, 2011

The marketers dilemma: Privacy and consumer control
Article with John Lovett in iMedia Connection published Tuesday, April 12, 2011

Why Social Influence Matters to Businesses
Article with Eric T. Peterson in Inc. published Thursday, March 31, 2011

Universal Tagging Value Debated
Article with John Lovett in MediaPost Publications published Wednesday, March 23, 2011

Getting Social Now!
Article with John Lovett in MediaPost Publications published Wednesday, March 23, 2011

Analysis Exchange wins prestigious WAA Award for Excellence
Article with Eric T. Peterson, John Lovett, Adam Greco in Web Analytics Association Press Release published Saturday, March 19, 2011

Responsible transparency
Article with Eric T. Peterson, John Lovett in BtoB Magazine published Wednesday, March 16, 2011

One-size-fits-all site wont work
Article with Adam Greco in BtoB Magazine published Wednesday, March 16, 2011

How Teradata stood out in a crowded market
Article with John Lovett in BtoB Magazine published Tuesday, March 15, 2011

Adobe Makes Big Push Into Social Analytics
Article with John Lovett in ClickZ published Thursday, March 10, 2011

The Message is the Messenger [infographic]
Article with John Lovett in Eloqua Blog: Its All About Revenue published Tuesday, March 08, 2011

Web Analysts Back Code of Ethics Amid Privacy Concerns
Article with Eric T. Peterson in Wall Street Journal Online published Saturday, January 29, 2011

Web Analytics Demystified hires a leader for its philanthropic effort
Article with Eric T. Peterson in Internet Retailer published Tuesday, January 25, 2011

Can a Measure of “Social Influence” Online Be Taken Too Far?
Article with Eric T. Peterson in CMSwire published Monday, January 17, 2011

Omniture Specialist Joins Web Analytics Demystified
Article with Adam Greco in Daily Research News published Wednesday, January 12, 2011

11 Best Web Analytics Tools
Article with Eric T. Peterson in Inc. published Friday, December 31, 2010

Obama Administration Urges Online Privacy Bill Of Rights
Article with Eric T. Peterson in InformationWeek published Friday, December 17, 2010

How to measure your nonprofit’s social media success
Article with John Lovett in Socialbrite published Wednesday, December 15, 2010

Web Analytics: Are You Worried About the New Do Not Track Legislation?
Article with Eric T. Peterson in CMSwire published Monday, December 13, 2010

Interview with John Lovett from Web Analytics Demystified
Article with John Lovett in Online Behavior published Thursday, December 02, 2010

SAS Takes Care of the Conversation
Article with John Lovett in DestinationCRM.com published Wednesday, December 01, 2010

How SEO Success Has Been Redefine
Article with Eric T. Peterson in B2C Marketing Insider published Monday, November 22, 2010

The Dynamic Database
Article with Eric T. Peterson in Publishing Executive published Thursday, November 04, 2010

Marketers Mine Facebook, Twitter Posts to Duck Brand Snafus
Article with John Lovett in Bloomberg published Friday, October 15, 2010

Marketers Mine Facebook, Twitter Posts to Duck Coke, Gap Snafus
Article with John Lovett in San Francisco Chronicle published Friday, October 15, 2010

IAB Europe warns against illegal cookie respawning
Article with Eric T. Peterson in Research Live Magazine published Monday, October 11, 2010

Fragmentation, Optimization, Integration
Article with John Lovett in ClickZ published Monday, October 11, 2010

Q&A: Eric Peterson on current trends in web analytics
Article with Eric T. Peterson in E-consultancy published Tuesday, October 05, 2010

Developing A Successful Web Analytics Program
Article with Eric T. Peterson in NetSquared published Thursday, September 30, 2010

Web Analysts Push For Privacy Standards
Article with Eric T. Peterson, John Lovett in Wall Street Journal Online published Thursday, September 30, 2010

How-to: Improve Your Sites Bounce Rate
Article with Eric T. Peterson in NTEN published Tuesday, August 31, 2010

You Are All Evil ... How to avoid getting pulled into a behavioral targeting witch hunt
Article with Eric T. Peterson in Audience Development Magazine published Wednesday, August 25, 2010

Lawsuits target Quantcast, Clearspring over use of Flash cookies
Article with Eric T. Peterson in Research Live Magazine published Tuesday, August 17, 2010

Social Media Analytics Pt. 1: It’s Really Early Days
Article with Eric T. Peterson in NetworkWorld published Thursday, August 12, 2010

Measuring Mobile, Interview of Eric Peterson
Article with Eric T. Peterson in Web Analytics World published Wednesday, August 11, 2010

Webtrends Targets the Future of Social Marketing
Article with John Lovett in CMSwire published Tuesday, August 10, 2010

New Mobile Enterprise Report: Listening to Your Apps, Websites and Customers
Article with Eric T. Peterson in SiliconANGLE published Saturday, August 07, 2010

Crafting a Social Media Plan - Even If It Is Off Target
Article with John Lovett in MarketingVOX published Tuesday, July 20, 2010

The Marketing Speakeasy
Article with Eric T. Peterson in Unica published Friday, July 16, 2010

Scout Analytics Dashboard First to Tap Visitor Loyalty Metric to Increase Revenue
Article with John Lovett in Market Wire published Monday, July 12, 2010

Swellpath Joins the Analysis Exchange
Article with Eric T. Peterson in Articles about Analysis Exchange published Friday, June 18, 2010

Taking a closer look at social media’s ROI
Article with John Lovett in Internet Retailer published Thursday, June 17, 2010

Ask the Experts - Eric T. Peterson
Article with Eric T. Peterson in Internet Retailer published Tuesday, June 15, 2010

How PBS tunes in to better web analytics
Article with Eric T. Peterson in Internet Retailer published Thursday, June 03, 2010

ClickTale’s new dashboard shows how visitors travel through a site
Article with Eric T. Peterson in Internet Retailer published Sunday, May 30, 2010

Gebruikers van tools voor web analytics: op weg naar een bifurcatie?
Article with ap in Digimedia (Belgium) published Saturday, May 08, 2010

Without staff to handle web analytics, e-retailers are just halfway there
Article with Eric T. Peterson in Internet Retailer published Tuesday, May 04, 2010

Measuring Your App Usage
Article with Eric T. Peterson in Folio Magazine published Friday, April 30, 2010

Report looks to help frame social media measurement strategies
Article with John Lovett in Research Live Magazine published Monday, April 26, 2010

App Metrics on Lockdown
Article with Eric T. Peterson in Folio Magazine published Thursday, April 15, 2010

On The Scene: Jumping on the social train
Article with Eric T. Peterson in Oregon Business published Wednesday, April 07, 2010

Web Analytics in Europe 2010
Article with ap in Web Analysts Info published Monday, April 05, 2010

Interview Series - Part 1: Special Guests Eric Peterson and John Lovett on Social Media Analytics
Article with Eric T. Peterson, John Lovett in Coremetrics published Monday, March 29, 2010

Poll Results: Web Analytics Need More Love
Article with Eric T. Peterson in CMSwire published Thursday, February 18, 2010

Biometrics firm confirms: User counts for websites 2-4 times too high
Article with John Lovett in VentureBeat published Tuesday, February 16, 2010

Web Analytics Offer Opportunity for CIOs
Article with Eric T. Peterson in CIO Zone published Wednesday, February 10, 2010

Adobe condemns cookie respawning in comments to FTC
Article with Eric T. Peterson in Research Live Magazine published Tuesday, February 02, 2010

SearchFest 2010 Mini-Interview: Eric Peterson
Article with Eric T. Peterson in SearchFest published Monday, January 25, 2010

Panning for Gold
Article with Eric T. Peterson in Internet Retailer published Sunday, January 17, 2010

Study: Flash cookies are not the answer for online advertising
Article with Eric T. Peterson in E-consultancy published Friday, January 15, 2010

Web analytics expert warns against risky use of Flash cookies
Article with Eric T. Peterson in Research Live Magazine published Friday, January 15, 2010

Flash Cookies Could Become Hot-Button Privacy Issue
Article with Eric T. Peterson in MediaPost Publications published Thursday, January 14, 2010

Putting a new lens on Web analytics
Article with Eric T. Peterson in eMedia Vitals published Friday, December 18, 2009

Josh James: The man who measures the Web
Article with John Lovett in Fortune published Monday, December 14, 2009

What is your strategy for Web Analytics?
Article with Eric T. Peterson in Audience Development Magazine published Friday, November 20, 2009

Webtrends Joins Real-Time Analytic Data With Custom Alerts
Article with Eric T. Peterson in MediaPost Publications published Monday, November 16, 2009

Google Releases Lucky Number 7 Analytics Features
Article with Eric T. Peterson in MediaPost Publications published Tuesday, October 20, 2009

Unica Releases Universal Web Tag
Article with Eric T. Peterson in MediaPost Publications published Monday, October 19, 2009

S�dan optimerer du forretningen med webanalyser
Article with Eric T. Peterson in Computerworld published Wednesday, October 14, 2009

Adobes Omniture buy signals plush times ahead for data industry
Article with Eric T. Peterson in DMNews published Thursday, September 17, 2009

Adobes Analytical Move
Article with John Lovett in Forbes published Tuesday, September 15, 2009

Mobile Analytics Approach Paradigm Shift
Article with Eric T. Peterson in Digital Media Buzz published Monday, July 27, 2009

Anchor Intelligence Reports Attempted Click Fraud Rates of 23 in Q2 of 2009
Article with Eric T. Peterson in Web Analytics Demystified Press Release published Thursday, July 23, 2009

El baile de datos siembra dudas sobre las mediciones en internet
Article with Eric T. Peterson in CincoDias.com published Monday, July 20, 2009

Internet Retailer Conference attracts more than 5,000 to Boston
Article with Eric T. Peterson in Internet Retailer published Friday, June 19, 2009

Social media and video measurement take world of Web analytics to next level
Article with Eric T. Peterson in DMNews published Tuesday, June 02, 2009

Web Analytics Market to Hit the Billion-Dollar Mark by 2014
Article with John Lovett in DestinationCRM.com published Tuesday, May 26, 2009

What, Exactly, Is a Cookie?
Article with Eric T. Peterson in Audience Development Magazine published Friday, May 01, 2009

Real-Time Analytics: Must-have insights or hyperbolic boondoggle?
Article with Eric T. Peterson in Audience Development Magazine published Monday, March 02, 2009

Interview with Eric Peterson
Article with Eric T. Peterson in SEMPDX Web Site published Wednesday, February 25, 2009

Social Media Sites Force Analytics Tools to Evolve
Article with Eric T. Peterson in ClickZ published Friday, February 20, 2009

Omniture Adds Recommendations to Product Suite
Article with Eric T. Peterson in ClickZ published Thursday, February 19, 2009

3 Top Trends in Web Analytics: Expert Interview Series
Article with Eric T. Peterson in Larry Chase Web Digest for Marketers published Monday, January 26, 2009

Omnitures Outage Woes
Article with Eric T. Peterson in Forbes published Wednesday, January 21, 2009

Q&A with Eric Peterson of webanalyticsdemystified.com
Article with Eric T. Peterson in VKI Studios published Thursday, December 04, 2008

Web Analytics Q&A with Eric T. Peterson and Ian Lurie
Article with Eric T. Peterson in SEMPDX published Sunday, November 30, 2008

Q&A with Analytics Guru Eric Peterson
Article with Eric T. Peterson in Search Engine Land published Friday, November 21, 2008

Video Analytics Essentials in a Web 2.0 World
Article with Eric T. Peterson in RealSEO published Thursday, November 20, 2008

Tealeaf Debuts Mobile Customer Experience Management and Bot Reporting
Article with Eric T. Peterson in Tealeaf Press Release published Tuesday, November 18, 2008

ForeSee Results Announces Major Milestones in Honor of Seventh Anniversary
Article with Eric T. Peterson in ForeSee Results Press Release published Tuesday, November 18, 2008

Review of Competing on Web Analytics
Article with Eric T. Peterson in JupiterResearch Analyst Blog published Friday, October 24, 2008

Measuring online visitor engagement with multiple indices
Article with Eric T. Peterson in Internet Retailer published Thursday, September 25, 2008

Web Site Analytics: Mining customer data guides the way to better, more relevant web sites
Article with Eric T. Peterson in Internet Retailer published Tuesday, July 01, 2008

Eric T. Peterson Answers Questions About X Change
Article with Eric T. Peterson in Web Analysts Info published Wednesday, June 18, 2008

More On The Audience Engagement Story
Article with Eric T. Peterson in MediaPost Publications published Thursday, May 29, 2008

Online Marketing Summit explores social media
Article with Eric T. Peterson in BtoB Magazine published Tuesday, March 25, 2008

Eric T. Peterson on Web Analytics Wednesdays and the latest trends
Article with Eric T. Peterson in E-consultancy published Friday, March 14, 2008

Data shows Google Analytics emerging as widely used tool
Article with Eric T. Peterson in Internet Retailer published Friday, March 14, 2008

Defining Engagement And The Right Metrics
Article with Eric T. Peterson in MediaPost Publications published Saturday, February 09, 2008

Coremetrics eCommerce Progress Report Unwraps Holiday Cheer
Article with Eric T. Peterson in Coremetrics published Monday, December 17, 2007

Good web analytics folk are hard to find
Article with Eric T. Peterson in E-Consultancy published Friday, December 07, 2007

INTERVIEW: Eric T. Peterson on Web Analytics 2.0
Article with Eric T. Peterson in E-Consultancy published Tuesday, November 27, 2007

Google Analytics celebrates second birthday
Article with Eric T. Peterson in E-Consultancy published Tuesday, November 13, 2007

Omniture to Buy Visual Sciences, Furthering Consolidation
Article with Eric T. Peterson in ClickZ published Friday, October 26, 2007

Meteor Hits Napa! Web Analytics Set Back a Decade! Wine Saved!
Article with Eric T. Peterson in ClickZ published Friday, September 21, 2007

Measuring Marketing Allocation and Return on Investment Online: Competing on Web Analytics
Article with Eric T. Peterson in CMO Council Newsletter - August 2007 published Monday, August 20, 2007

Hiring myths for Web data talent
Article with Eric T. Peterson in DMNews published Friday, July 27, 2007

Free Web analytic tools used less seriously
Article with Eric T. Peterson in DMNews published Wednesday, July 25, 2007

Free tool users miss point of analytics
Article with Eric T. Peterson in E-Consultancy published Wednesday, July 25, 2007

The Problem with Web Measurement, Part 1
Article with Eric T. Peterson in PBS MediaShift published Wednesday, July 25, 2007

Report: Free Analytics Tools Come with Risks
Article with Eric T. Peterson in ClickZ published Tuesday, July 24, 2007

Free Internet analytics tools: Too good to be true?
Article with Eric T. Peterson in BtoB Magazine published Tuesday, July 24, 2007

The Use of Free Web Analytics Solutions (The Chicken and the Egg)
Article with Eric T. Peterson in Web Analysts Info published Tuesday, July 24, 2007

Log Off: The Cookie Monster
Article with Eric T. Peterson in MediaPost OMMA published Sunday, July 01, 2007

Companies lack Webmetric know-how: study
Article with Eric T. Peterson in DMNews published Tuesday, June 12, 2007

Survey: Companies Need Web Analytics Education
Article with Eric T. Peterson in MediaPost Publications published Monday, June 11, 2007

WAA: Analytics Analysts Need Better Analysis of Analytics
Article with Eric T. Peterson in MarketingVOX published Friday, June 08, 2007

Analytics still widely misunderstood - report
Article with Eric T. Peterson in E-consultancy published Friday, June 08, 2007

3 mistakes with Web analytics
Article with Eric T. Peterson in DMNews published Friday, June 08, 2007

Web Analytics Misunderstood
Article with Eric T. Peterson in Daily Research News published Thursday, June 07, 2007

Web Analytics Survey Points to Need for Better Processes
Article with Eric T. Peterson in ClickZ published Thursday, June 07, 2007

Study finds Web analytics misunderstood
Article with Eric T. Peterson in BtoB Magazine published Wednesday, June 06, 2007

Aquent teams up with Eric Peterson
Article with Eric T. Peterson in DMNews published Tuesday, May 22, 2007

Web Analytics a Boon for Recruiters
Article with Eric T. Peterson in AnalyticsInsider published Friday, May 18, 2007

Google unveils latest version of free analytics tool
Article with Eric T. Peterson in BtoB Magazine published Wednesday, May 09, 2007

Web Analytics Vet Starts Advisory Firm
Article with Eric T. Peterson in ClickZ published Tuesday, May 08, 2007

Web analytics guru Eric T. Peterson leaves Visual Sciences
Article with Eric T. Peterson in DMNews published Tuesday, May 08, 2007

Eric Peterson Goes Solo (Another Web Analytics Guru sails his own ship)
Article with Eric T. Peterson in Web Strategy by Jeremiah published Tuesday, May 08, 2007

Getting Sentimental About Analytics
Article with Eric T. Peterson in ClickZ published Thursday, March 22, 2007

Muddling through what Web 2.0 metrics mean
Article with Eric T. Peterson in BtoB Magazine published Monday, March 12, 2007

Simply Hired Brings Job-a-matic Network to Over 600 Bloggers and Web Publishers in First Month
Article with Eric T. Peterson in Market Wire published Monday, March 12, 2007

Technology: Analyze This
Article with Eric T. Peterson in BusinessWeek published Friday, December 01, 2006

Eric T. Peterson on the difficulties of Web 2.0 measurement
Article with Eric T. Peterson in E-consultancy published Tuesday, October 03, 2006

Emetrics Summit East Coast Debut: "The Big Picture" Breaks Registration Records Four Weeks Out
Article with Eric T. Peterson in Market Wire published Friday, September 29, 2006

From DM News Special Report on Web Analytics: Peterson Says Web Analytics Getting Better All the Time
Article with Eric T. Peterson in DMNews published Monday, August 14, 2006

Peterson Says Web Analytics Getting Better All the Time
Article with Eric T. Peterson in DMNews published Monday, August 14, 2006

The Ideal Web Analytics Tool
Article with Eric T. Peterson in ClickZ published Tuesday, April 18, 2006

Analyzing Googles Analytics Strategy
Article with Eric T. Peterson in BusinessWeek published Tuesday, November 15, 2005

Google's Web analytics service now free
Article with Eric T. Peterson in Computerworld published Tuesday, November 15, 2005

Google's Free Web Analytics--A Stalking Horse?
Article with Eric T. Peterson in DestinationCRM.com published Tuesday, November 15, 2005

Google Gives Web Analytics Away for Free
Article with Eric T. Peterson in ClickZ published Monday, November 14, 2005

Google Offers Free Web Analytics to Advertisers
Article with Eric T. Peterson in MarketingVOX published Monday, November 14, 2005

Google Offers Web Analytics For Free
Article with Eric T. Peterson in InformationWeek published Sunday, November 13, 2005

Google to offer free analytics service
Article with Eric T. Peterson in ZDNet published Sunday, November 13, 2005

Spyware Heats Up the Debate Over Cookies
Article with Eric T. Peterson in New York Times published Monday, August 15, 2005

Analysis: Marketing Measurement Heads for Convergence
Article with Eric T. Peterson in Intelligent Enterprise published Tuesday, August 02, 2005

The Cookie Campaign
Article with Eric T. Peterson in iMedia Connection published Friday, July 22, 2005

Amazon.com rigorous analytics in support of usability, ,
Article with Eric T. Peterson in Computerworld Blogs published Saturday, July 16, 2005

I/PRO Buys Analytics Business
Article with Eric T. Peterson in MediaPost Publications published Thursday, June 16, 2005

Baseball Gets Predictive To Drive Online Ticket Sales
Article with Eric T. Peterson in Intelligent Enterprise published Wednesday, June 01, 2005

When the Cookie Crumbles
Article with Eric T. Peterson in Wall Street Journal Online published Sunday, May 01, 2005

Jupiter Analyst: Nielsen Research Confirms Users Delete Cookies
Article with Eric T. Peterson in MediaPost Publications published Tuesday, April 05, 2005

ACCURATE WEB SITE VISITOR MEASUREMENT CRIPPLED BY COOKIE BLOCKING AND DELETION, JUPITERRESEARCH FINDS
Article with Eric T. Peterson in JupiterResearch Press Release published Monday, March 14, 2005

Overview of Web analytics
Article with Eric T. Peterson in Direct Marketing News published Tuesday, February 01, 2005

Analyzing Web Analytics for CRM
Article with Eric T. Peterson in DestinationCRM.com published Tuesday, December 21, 2004

SHOULD YOU JOIN THE BROWSER WARS?
Article with Eric T. Peterson in CNN Money published Monday, November 29, 2004

Staffing is one key to effective use of web analytics, Jupiter says
Article with Eric T. Peterson in Internet Retailer published Friday, November 26, 2004

The web analytics riddle: How make the data mean something
Article with Eric T. Peterson in Internet Retailer published Friday, October 01, 2004

If you're a member of the press and have questions about web analytics please contact us. If you're on a deadline please be sure to let us know and we'll call you back immediately.