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Press ReleasesWeb Analytics Demystified continues to change the web analytics industry through our work, our writing, and our altruistic efforts. If you'd like more information about any of the following releases please contact us directly. Announcements Made by Web Analytics DemystifiedWeb Analytics Demystified Expands Technology and Tag Management Support APRIL 9, 2013 - PORTLAND, OR - Web Analytics Demystified, the world’s most recognized and respected digital measurement consulting group, is proud to announce that Josh West has joined as a Partner in the firm. Mr. West has an extensive background in analytics development and deployment projects, most recently at Salesforce.com. Josh is known for his unmatched depth as a technical specialist on the Adobe and Google platforms. Josh will be managing Web Analytics Demystified’s tag management, core technology, and custom development practice working directly with clients to improve the quality and utility of their digital data collection efforts. Web Analytics Demystified Adds Dedicated Digital Analyst Services JANUARY 3, 2013 - PORTLAND, OR - Web Analytics Demystified, the world’s most recognized and respected digital measurement consulting group, is proud to announce that Michele Kiss has joined as a partner in the firm. Michele brings a wealth of experience to Demystified, having worked both as an end-user client and also as a agency consultant for over ten years. She will be leading Web Analytics Demystified’s dedicated analyst services offering, providing world-class, on-the-ground analytical support to Enterprise clients around the globe. Web Analytics Demystified Expands Enterprise Support for Digital Optimization and Personalization FEBRUARY 1, 2012 - PORTLAND, OR - Web Analytics Demystified, the world’s most recognized and respected digital measurement consulting group, is proud to announce that Brian Hawkins has joined as a partner in the firm. Mr. Hawkins has worked in the optimization and personalization sector online since 2006, first as a Senior Consultant at Offermatica (acquired by Omniture in December, 2007) and then as an Enterprise Solutions Architect as part of Adobe’s Test&Target group. Mr. Hawkins’ role at Web Analytics Demystified will be to work directly with clients to deliver world-class site testing, optimization, and personalization capabilities. Web Analytics Demystified Announces Analysis Exchange Scholarships JANUARY 24, 2012 - PORTLAND, OR - Web Analytics Demystified, the worlds most recognized and respected digital measurement consulting brand, is proud to announce the immediate availability of the Analysis Exchange Scholarship Fund, a first-of-its-kind effort to recognize and promote stand out talent in the digital measurement field. Funded in part by donations from the 2012 Analysis Exchange sponsors IQ Workforce and ObservePoint, these funds will allow web analytics workers who participate in the Analysis Exchange to request and receive monies to attend conferences, pay for relevant classwork, and pay association dues. All New Sponsors for Web Analytics Wednesday in 2012 JANUARY 17, 2012 - PORTLAND, OR - Web Analytics Demystified, the world’s most recognized and respected digital measurement consulting group, is proud to announce the addition of three new sponsors for the company’s Web Analytics Wednesday social networking event in 2012. ObservePoint, OpinionLab, and Splunk have all joined the event’s existing sponsors Web Analytics Demystified and IQ Workforce to help create meaningful, face-to-face networking opportunities for analysts around the world. IQ Workforce Announces Support for Analysis Exchange MAY 17, 2011 - PORTLAND, OR AND NEW YORK, NY - Analysis Exchange, the web analytics and digital measurement industrys only talent incubator is happy to announce that IQ Workforce has pledged support for the effort. Analysis Exchange is a global effort to freely provide web site analysis to nonprofits and nongovernmental organizations and has served over 100 groups since the efforts creation in 2010. WAA Launches Code of Ethics for Web Analysts to Support the Protection of Consumer Privacy Online WAKEFIELD, MA (Marketwire - January 25, 2011) - Yesterday, at the Web Analytics Association (WAA) Symposium in Austin, TX, the WAA announced the launch of its Code of Ethics for web analysts to pledge their individual efforts to treat consumer data with respect and to keep personally identifiable consumer information safe, secure and private. Web analysts are encouraged to review the WAA Code of Ethics, sign the pledge, and help spread and enforce these standards across the Internet. The WAA Code of Ethics was authored by Eric T. Peterson and John Lovett and refined by numerous members of the WAA, the WAA Standards Committee and the digital measurement community at large. The Code of Ethics is designed to protect the integrity of digital measurement and analysis professionals and to self-regulate data collection practices in a proactive way. Analysis Exchange Appoints Wendy Greco as Executive Director JANUARY 25, 2011 - PORTLAND, OREGON - Web Analytics Demystified, the world’s most recognized and respected digital measurement and optimization consulting group, is proud to announce the appointment of Wendy Greco to the position of Executive Director of the Analysis Exchange. The Analysis Exchange is Web Analytics Demystified’s unique philanthropic effort to provide much needed advice and consulting on Google Analytics data to nonprofits and non-governmental organizations around the world without any money changing hands. Web Analytics Demystified Announces Exclusive Partnership with Keystone Solutions JANUARY 12, 2011 - PORTLAND, OR AND LAS VEGAS, NV - Web Analytics Demystified, the world’s most recognized and respected digital measurement and optimization consulting group, and Keystone Solutions, the web analytics industry’s most experienced full-service digital analytics consulting group, are proud to announce that the two firms will be working as exclusive partners on a wide range of solutions and services. By deepening a partnership that started in 2009, the combined groups will be able to offer the greatest breadth and widest range of digital measurement, analysis, and optimization consulting services in the marketplace today. Industry Veteran Adam Greco Joins Web Analytics Demystified JANUARY 11, 2011 - PORTLAND, OREGON - Web Analytics Demystified, the world’s most recognized and respected digital measurement and optimization consulting group, is proud to announce Adam Greco as its newest Senior Partner. Mr. Greco will join Web Analytics Demystified founder Eric T. Peterson and Senior Partner John Lovett in providing a wide range of digital measurement services to leading companies around the world. OCTOBER 1, 2010 - PALO ALTO, CALIFORNIA - Ensighten announces the publication of The Myth of the Universal Tag and the Future of Digital Data Collection, a white paper by Eric T. Peterson and the worlds leading web analytics thought leaders at Web Analytics Demystified. This white paper describes the challenges associated with tag-based deployments today, details the solution provided by a tag management system, and outlines the core requirements that Web Analytics Demystified believes any company looking for tag management should be asking for during the evaluation process. Web Analytics Demystifieds Twitalyzer Service Now Part of TweetMeme FEBRUARY 23, 2010 - PORTLAND, OREGON - Twitalyzer LLC, a product of Web Analytics Demystified, is pleased to announce that Twitalyzer is part of TweetMemes new Follow Button. Twitalyzer was the only solution we considered to provide Twitter user behavioural data, says Nick Halstead, CEO of TweetMeme. While primarily a business application, Twitalyzer gives a unique and fascinating view into how millions of people use Twitter, which makes them a perfect integration partner for our Twitter Follow Button. Industry Veteran John Lovett Joins Web Analytics Demystified DECEMBER 1, 2009 - PORTLAND, OR - Web Analytics Demystified, the worlds leading Web Analytics strategic consulting group, announces John Lovett as its newest senior partner. Mr. Lovett will join Web Analytics Demystified founder Eric T. Peterson and Principle Consultant Aurelie Pols in providing strategic guidance to firms applying web analytics and optimization technologies. Sapient Interactive and Web Analytics Demystified Announce Partnership OCTOBER 13, 2009 - STOCKHOLM, SWEDEN - Sapient Interactive, the worlds largest independent Interactive Agency, and Web Analytics Demystified, the worlds leading Web Analytics/Performance strategic consultancy firm, announced a European partnership at the eMetrics Marketing Optimization Summit in Stockholm today. Web Analytics Wednesday Announces the Addition of IQ Workforce as 2009 Global Partner JULY 9, 2009 - PORTLAND, OR - Web Analytics Wednesday, the worlds only social networking event for web analytics professionals, today announced that IQ Workforce will join Coremetrics and SiteSpect as 2009 Global Partners. X Change Conference Announces the Four Founders Keynote at X Change 2009 JUNE 10, 2009 - SAN FRANCISCO, CA - Semphonic and Web Analytics Demystified are proud to announce the first ever gathering of four of the web analytics industrys most influential founding fathers from Omniture, Urchin, Accrue, and NetGenesis in a unique keynote event talking about the evolution of the digital measurement industry. Aurelie Pols Joins Web Analytics Demystified MAY 6, 2009 - SAN JOSE, CA - Web Analytics Demystified is happy to announce that Aurelie Pols has joined the company as a Principal Consultant expanding the companys presence across the globe and enhancing the breadth of services offered. FEBRUARY 3, 2009 - PORTLAND, OR - Web Analytics Wednesday (WAW), the worlds largest social networking event for web analytics professionals, is proud to announce the addition of the Web Analytics Association and the eMetrics Marketing Optimization Summit as Community Sponsors. Web Analytics Wednesday Donates to Operation USA JANUARY 21, 2009 - PORTLAND, OR - The global sponsors of Web Analytics Wednesday, the largest social network of analytics professionals focusing on Internet and mobile web marketing efforts, have made a donation of $4,500 to Operation USA on behalf of network members worldwide. The donation was made equally by Coremetrics, the leading provider of online marketing and business optimization solutions, SiteSpect, the leading provider of non-intrusive multivariate testing and behavioral targeting technology, and Web Analytics Demystified, the worlds most recognized and respected web analytics consulting group. IQ Workforce Sponsors Web Analytics Demystified Job Board JUNE 3, 2008 - PORTLAND, OR and NEW YORK, NY - IQ Workforce, the leading web analytics recruiting firm and Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, today announced that the two firms have entered into an agreement for IQ Workforce to sponsor the career-oriented content on the Web Analytics Demystified web site including the job board and salary calculator. APRIL 15, 2008 - SAN FRANCISCO, CA - A consortium of marketing optimization vendors including Coremetrics, ForeSee Results, SiteSpect, and Tealeaf are proudly joining Web Analytics Demystified, Inc., the analytics industrys leading Strategic Consulting group in sponsoring Web Analytics Wednesday, the worlds only social networking event for web analytics professionals, on Tuesday, May 6, 2008, during eMetrics Marketing Optimization Summit in San Francisco. Web Analytics Demystified and Semphonic Co-Sponsor 2nd Annual X Change Conference MARCH 6, 2008 - NOVATO, CA and PORTLAND, OR - The 2nd Annual X Change Conference will be held in San Francisco on August 18th and 19th and will be co-sponsored by Web Analytics Demystified and Semphonic, two of the leading web analytics firms in the United States. X Change is a highly focused web analytics conference for and by real world practitioners and web analytics managers, brought together into an intimate setting to share experiences and brainstorm new approaches. Web Analytics Demystified and Satama Partner for Business Success JULY 24, 2007 - PORTLAND, OR - The CEO and Principal Consultant of Web Analytics Demystified, Eric T. Peterson and Satama have concluded a partnership agreement accounting for Satama being one of the two partners in Europe and the only partner covering the Nordic market. Companies Deploying Free Web Analytics Have a Way to Go JULY 24, 2007 - PORTLAND, OR - Web Analytics Demystified, the premier strategic consulting and research group for web analytics, announced today the availability of a new report highlighting the risks associated with choosing a free web measurement solution. Despite the fanfare regarding the recent upgrade to Google Analytics, the research strongly suggests that companies choosing free applications are significantly more likely to under-utilize web analytics and are therefore less likely to appreciate many of the benefits commonly associated with web site measurement. Semphonic Forms Strategic Alliance with Eric T. Petersons Web Analytics Demystified JUNE 21, 2007 - NOVATO, CA and PORTLAND, OR - Semphonic, a leading web analytics consultancy, and Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, today announced that the two firms are shaking hands to form a strategic alliance that will provide companies seeking web analytics help with a complete solution. Web Analytics Demystified Announces Collaborative Partnership with Stratigent JUNE 13, 2007 - CHICAGO, IL and PORTLAND, OR - Stratigent, a leader in web analytics consulting, and Web Analytics Demystified, recently founded by web analytics industry thought-leader Eric T. Peterson, announced a partnership today that is designed to enhance both firms ability to provide world-class guidance to companies already deeply invested in web analytics. As companies commit more resources to web analysis, it is evident that there is a clear need to help improve ROI of those investments and to help business gain a competitive advantage. By joining forces, the two firms offer a comprehensive solution to help businesses gain a competitive advantage through Stratigents and Web Analytics Demystifieds collective experience of web analytics best practices. Eric T. Peterson Marquees as Keynote Speaker at SEMphonic XChange Conference JUNE 12, 2007 NOVATO, CA - Semphonic, a leading web analytics consultancy today announced the XChange Conference. XChange is a highly focused web analytics conference for and by real world practitioners and web analytics managers, brought together into an intimate setting to share experiences and brainstorm new approaches. The Conference will be held on September 20th and 21st in Napa, California at COPIA the Premier Wine, Culinary and Arts Center nestled in the very heart of Napas Wine Country during the most beautiful and exciting time of year in the wine country.Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, will marquee as Keynote Speaker and also serve as one of the expert facilitators. Web Analytics Demystified Global Survey Uncovers Significant Risks to Web Measurement Deployments JUNE 5, 2007 - WASHINGTON, DC - Eric T. Peterson, renowned web analytics author, expert and industry thought leader, and the Web Analytics Association today announced the availability of the largest study to date on web analytics usage and attitudes, conducted by Petersons company, Web Analytics Demystified. Over 1,000 web analytics practitioners, consultants and end-users around the world participated in this survey, the results of which are freely available at Petersons web site, www.webanalyticsdemystified.com. Web Analytics Demystified and OX2 Partner to Provide World-Class Analytics to European Clients MAY 31, 2007 - ZEIST, HOLLAND - The Belgian interactive agency OX2, a leader in the field of online behaviour measurement and analysis, is happy to announce its partnership with Web Analytics Demystified, Inc., recently founded by international web analytics thought leader Eric T. Peterson. The objective of this partnership is to offer in Europe a complete range of Web Analytics solutions that include both auditing and services for most WA solutions. Furthermore, this partnership is a unique opportunity for European clients to benefit from Eric T. Petersons world-renowned experience. Aquent and Eric T. Petersons Web Analytics Demystified Announce Strategic Web Analytics Partnership MAY 17, 2007 - BOSTON, MA and PORTLAND, OR - Aquent, the worlds leading marketing staffing firm, and Eric T. Peterson, noted web analytics author, consultant, and speaker, today announced a first of its kind partnership to help organizations more successfully leverage web analytics as part of their online marketing efforts. MAY 9, 2007 - BRUSSELS, BELGIUM - Belgian interactive agency OX2, leader in the field of Web Analytics - the measurement of online activity and customer behavior -announces its association with Eric Petersons prestigious new company, Web Analytics Demystified, Inc. Aurelie Pols, Web Analytics Team Leader at OX2, will join the new companys Board of Advisors. Web Analytics Demystified, Inc. Provides Strategic Guidance on Web Business Process PORTLAND, OREGON, MAY 8, 2007 - Eric T. Peterson, renowned web analytics author, expert, and industry thought leader, announced today the formation of a new strategic consulting group focused on helping companies maximize the value of their investment in web analytics. Web Analytics Demystified, named after Mr. Peterson's best selling book, will immediately begin providing business consulting to companies working to maximize the value of their investment in web analytics. If you'd like more information about Web Analytics Demystified or want to engage us to help your business please contact us directly. |
