The Web Analytics Demystified Philosophy
At Web Analytics Demystified we take measurement seriously. We've staked our careers on the fact that digital data can create a foundation for business success. Yet achieving success requires more than placing tags on a page or allocating a part time resource to email everyone spreadsheets.
Success with web analytics begins with understanding the business culture, the appetite for data, and the drivers for change within the organization.
We believe that turning web analytics from a cost center into a profit center requires allocating resources to implement, manage and maintain a strategic measurement program that is capable of transcending data collection and reporting to arrive at insights and actionable outcomes. Our experience with some of the greatest brands in the world has taught us that success demands rigor and process to ensure efficiency across repeatable methods of quantifying success.
We love technology, but view it as secondary to the organizational and resource requirements.
Our philosophy is that organizations need help to align these components to develop a sustainable long-term strategy for using digital data to drive business forward. We’ve made it our business to help these organizations understand the complexity of analytics and to use data for competitive advantage.
If you've been sold on the idea that developing a successful, sustainable, and scalable web analytics organization would be easy, please call us. We've made it our job to demystify web analytics and help our clients overcome hyperbole to experience real success through digital measurement.