The Web Analytics Demystified Team

Eric T. Peterson, Senior Partner and Founder

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way for motivated individuals to gain experience with the actual analysis practice.

Want more? Read Eric's blog or contact Eric directly for more information.

John Lovett, Senior Partner

John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Lovett regularly consults with leading vendors and enterprises to offer strategic guidance for building innovative digital measurement programs. His deep industry knowledge and forward thinking perspective help both vendors and clients alike to transcend mediocrity by changing the shape of business using strategic measurement practices. Prior to joining Web Analytics Demystified, Lovett was a Senior Analyst with Forrester Research. Currently, Lovett sits on the Board of Directors for the Web Analytics Association and is anticipating the publication of his first book, Social Media Metrics Secrets (Wiley & Sons, 2011).

Want more? Read John's blog or contact John directly for more information.

Adam Greco, Senior Partner

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange and then became one of the founders of the Omniture Consulting group. While at Omniture, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the award-winning Beyond Web Analytics podcast.

Want more? Read Adam's blog or contact Adam directly for more information.