O'Reilly & Associates book on web analytics for serious data junkies and web analytics professionals. Written by Eric T. Peterson with contribution from sixteen of the greatest minds in web analytics, this book has something for everyone.
The Expert's Handbook
Published by O'Reilly & Associates, Web Site Measurement Hacks has something for everyone. Written with many of the brightest minds in web analytics, "Hacks" is the definitive work on every subject it covers.
By examining how real-world companies use analytics to their success, Web Site Measurement Hacks outlines clear strategies you can use to measure your Web site's overall effectiveness. The book bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions.
Written by Geniuses
Contributors to the book include Bryan Eisenberg, Jim Sterne, Jim Novo, Jason Burby, Brett Hurt, Bob Page, Matt Belkin, John Pestana, and many more. These people have done more than work in web analytics --- they have literally defined the entire industry and most continue their thought leadership today.
You can purchase your copy from us directly today, or use the following form to download the first three chapters in PDF format.
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