Meet Eric Peterson
Mr. Peterson will be speaking next at the Measuring Visitor Engagement in a Web 2.0 World on Tuesday, July 15, 2008 at Coremetrics.
If you'd like to meet Mr. Peterson in person, please join him at an upcoming event.
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Experts agree that business process is critical to being successful with audience measurement, yet only 8 percent of companies around the world leverage defined business process for web analytics. Half of companies leveraging process report positive return on investment, compared to 16% of those relying solely on people.
What is your Web Analytics ROI?
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Web Analytics Demystified is a trusted advisor to many of the most influential and prestigious media outlets in the world.
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Most Recent White Paper
Voice of Customer Technology in the Web Site Optimization Ecosystem, sponsored by ForeSee Results
Eric T. Peterson of Web Analytics Demystified outlines the new technology requirements for Web Analytics 2.0 and describes how VOC technology like ForeSee fits into the larger Ecosystem.
Welcome to Web Analytics Demystified
Web Analytics Demystified is the web site for Web Analytics Demystified, Inc. and a community resource for the entire audience measurement community worldwide. Maintained by author, blogger, and consultant Eric T. Peterson, this site is the gateway to web analytics books and research, jobs, and the only global social networking event for measurement professionals, Web Analytics Wednesday.
Please browse this site and contact us if you have any questions about the content, consulting, or opportunities to work with Web Analytics Demysified.
Web Analytics News
Guest Post: Web Analytics in a Recession?
This is a guest post from Corry Prohens of IQ Workforce. Corry is a sponsor of the Web Analytics Demystified Job Board and one of the most plugged-in folks I know in our industry. He’s helped some great companies find talent, and some amazing talent find great companies which is, as we all know, one [...]
Posted: Thursday, July 03, 2008
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Most Recently Posted Web Analytics Job
Web Analytics Analyst at British Airways (London, United Kingdom)
Web Analytics Analyst (ba.com) London - Heathrow You will be a dynamic, resilient, self-starter to join the ba.com team at our Waterside offices near Heathrow. By using your analytical ability, o [...]
Posted: Wednesday, July 02, 2008
Upcoming Web Analytics Wednesday Events
Web Analytics Wednesday events are happening around the world in the coming months in the following cities:
Bangalore, Sao Paulo, Austin, Denver, Singapore, Columbus, Chicago, London, Burlington, Seattle, Boston, Brentwood, Chennai, and more!
Click on an event location to learn more about your local event and join the experience!
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