Web Analytics: A Day a Month Measuring Multimedia Content in a Web 2.0 World The Voice of the Customer: Qualitative Data as a Critical Input to Web Site Optimization The Problem with Free Analytics The Web Analytics Business Process Creating an Integrated View of Online Customer Behavior Measuring the Immeasurable: Visitor Engagement Web Analytics Salaries: 2007 Web Analytics 2007 Global Survey Web Site Analytics: Key Performance Indicators

Web Analytics Books

Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators are three "must have" books for any web analytics practitioner, manager, or business owner interested in the success of their business. Written by internationally recognized web analytics speaker and consultant Eric T. Peterson, these books have changed how people around the world think about web analytics.

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