• How can we help you?

    If you’re here, based on our analytics, it’s for one of two reasons: You found some old posts we wrote about Excel nearly 10 years ago or you need help unlocking the value of your investment in Google or Adobe Analytics. For the former, we hope the content we have proves helpful, and for the…

  • I wanted to love Google’s Generative AI for The Analyst’s Companion …

    … I truly did. I am a huge fan of Google for lots of reasons; I rely on Google every day to get me places and keep me in touch with the world, and … the list is pretty long. So when I was granted access to the Google Bard AI API program I jumped…

  • The Analyst Companion Free Version is now open to anyone

    The nice people at OpenAI solved a HUGE problem we were having with their gpt-3.5-turbo model today by releasing a version that can take a larger input of tokens (their “gpt-3.5-turbo-16K” model for those of you paying attention.) What this means is that ANYONE can try The Analyst’s Companion now and you only need a normal, freely…

  • The Analyst’s Companion free BETA is now open

    You can sign up to try The Analyst’s Companion BETA now if you are interested but there are three important caveats: You will need to have an OpenAI “gpt-4” API key which, once you have a normal OpenAI API key you can request here: https://openai.com/waitlist/gpt-4-api You will need to give us a little time to…

  • Analyst’s Companion open BETA starts on Monday, June 5th

    Thanks to a bunch of great feedback we are ready to open up the BETA for the free version of The Analyst’s Companion on Monday, June 5th. Have a look at what we have planned: If you have any questions you can reach me at eric@analyticsdemystified.com. I welcome your feedback!

  • A quick update from The Analyst’s Companion …

    Howdy, here is a quick update regarding the user interface for The Analyst’s Companion: On behalf of everyone at Analytics Demystified we hope you have a great long weekend!

  • Digital Analytics and Artificial Intelligence: Introducing The Analyst’s Companion

    It’s been forever since I have blogged but with Analytics Demystified having such great employees and clients I honestly don’t have that much to do that is worth talking about here in the Analytics Demystified blogs … … until now. Anyone who has followed my fifteen year career running this consultancy surely knows that I…

  • Fork in the Road: The Big Questions Organizations are Trying to Answer

    In a normal year, we’d be long past the point in the calendar where I had written a blog post on all of the exciting things I had seen at Adobe Summit. Unfortunately, nothing about this spring has been normal other than that Summit was in person again this year (yay!), because I was unable…

  • Switching from Adobe to Google? What you Should Know (Part 2)

    Last week, I went into detail on four key differences between Adobe and Google Analytics. This week, I’ll cover four more. This is far from an exhaustive list – but the purpose of these posts is not to cover all the differences between the two tools. There have been numerous articles over the years that…

  • Switching from Adobe to Google? What You Should Know (Part 1)

    In the past few months, I’ve had the same conversation with at least 5 different clients. After the most recent occurrence, I decided it was time to write a blog post about it. This conversation has involved a client either having made the decision to migrate from Adobe Analytics to Google Analytics 360 – or…

  • Adobe Target and Adobe Analytics Webinar with Adobe

    I had the amazing good fortune to be in the testing and optimization space since 2006 when I joined a small company called Offermatica.  In 2008, Offermatica (now Adobe Target) was acquired by Omniture (now Adobe Analytics).  In the twelve years since that acquisition, the two solutions have evolved into a single profile by way…