Books from Web Analytics Demystified

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Web Analytics Demystified by Eric T. Peterson (C) 2008 Web Analytics Demystified

Web Analytics Demystified has been called the most useful and most influential book on web site measurement ever published. The perfect book for anyone new to the subject or anyone tasked with implementing web analytics in their organization.

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Web Site Measurement Hacks by Eric T. Peterson (C) 2008 Web Analytics Demystified

Web Site Measurement Hacks, published by O'Reilly & Associates, is the definitive work for the advanced web analytics practitioner. With contribution from the brightest minds in measurement, this book covers everything you need to know. BOOK IS PRINT ONLY

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The Big Book of Key Performance Indicators by Eric T. Peterson (C) 2008 Web Analytics Demystified

The Big Book of Key Performance Indicators is the definitive work on the subject of KPIs and gives metrics professionals of all experience levels. Whether you're new to the subject or are looking for a complete reference, this book is for you! BOOK IS PDF ONLY AND INCLUDES KPI WORKSHEETS

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TKey Performance Indictator worksheets by Eric T. Peterson (C) 2008 Web Analytics Demystified

Eric Peterson's Key Performance Indicator worksheets are frequently described as the most useful set of Excel spreadsheets in all of web analytics. Easy to set-up, these inexpensive worksheets will jump-start your reporting strategy.

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