Analytics Consulting Services

Most of the consulting we do for business owners is highly customized to meet the specific needs of the organization by the Web Analytics Demystified partners. Use the links on the left to find the exact services and support you need.

Strategic Audit and Strategy Transformation Roadmap

Our Strategic Audit and Transformation Roadmap engagement is designed to help any organization dramatically improve their return on investment in digital measurement, analysis, and optimization. Beginning with a Strategic Value Assessment, Senior Partners Eric T. Peterson and John Lovett will conduct a 200-point audit detailing your business' current use of technology, human resources, and business processes as well as how you govern these activities.

We compare your assessment against our framework designed to maximize effectiveness by shifting the focus of digital analytics from data collection and reporting to insights and actions. Our Senior Partners will then transform your audit into a detailed 12 to 24-month strategic roadmap describing the priorities and necessary changes. This framework becomes your business’ task list to govern a digital analytics transformation.

Areas we typically explore during these sessions include:

• Staffing and resource allocation
• Current technology and vendor relationships
• Management's approach and expectations for analysis
• End-user understanding and use of analytics
• Fundamental web analytics business processes
• Report automation and support for self-service
• Measurement of emerging media and technology

Our strategy work has benefited many of the best known companies around the world including Best Buy, AARP, Phillips, Dell, and many, many more.  The Strategic Value Assessment and Strategy Roadmap Development offering is typically coupled with our Executive Retainer Services to ensure adherence to the plan and to account for myriad changes as they occur.

» Contact us to learn more about our Strategic service offerings

Executive Retainer Services

Some companies come to Web Analytics Demystified knowing they need our help but are not 100% sure what help they need.  Others complete our Strategic Value Assessment and recognize the value in keeping us around to ensure that our recommendations are followed.  Still others wish to dramatically improve their management team’s understanding of the digital measurement landscape as quickly as possible.

To provide for all of these needs and more, Web Analytics Demystified offers our Executive Retainer Services --- the ability to have Eric T. Peterson, John Lovett, and Adam Greco on your staff, working side by side with your management team to elevate the organization’s use of digital measurement technology.  Offered in quarterly installments, our Executive Retainer provides the greatest flexibility in support in a risk-free pricing model.

Projects we have worked on under our retained service model include:

• Executive training and coaching
• Vendor relationship management and cost negotiation
• Staff evaluation and review
• Ad hoc business process review
• Ad hoc staff training

Our Executive Retainer Services come with unlimited phone and email contact with the Demystified Senior Partners and quarterly on-site visits in your corporate headquarters.  When we are retained our success is tightly coupled with your success and so we work diligently to ensure a high level of satisfaction and value.

» Contact us to learn more about our Executive Retainer service offering

SiteCatalyst Audit and Recommendations

The Web Analytics Demystified SiteCatalyst service is designed to maximize Adobe customer's investment in web analytics as quickly and painlessly as possible.  You will work directly with Senior Partner Adam Greco, the world's most recognized authority on SiteCatalyst, to evaluate and dramatically improve your entire businesses use of Adobe's web analytics solution.

Adam will help you understand:

• How your digital analytics practice compares to that of your peers
• How your existing digital measurement efforts are creating tangible business value
• What percentage of your investment is being used appropriately
• Which areas of improvement are likely to produce the greatest gains

Adam's work with SiteCatalyst has helped hundreds of companies around the world including Best Buy, AutoDesk, Symantec, Nike, and more.

» Contact us to learn more about our Adobe SiteCatalyst service offering

Social Analytics Audit and Strategy Roadmap

Social media is the fastest emerging channel in the digital spectrum, and while many companies are investing heavily in their social marketing activities few have taken the time to create strategic plans for measuring this investment.  In many cases analytics is the afterthought and costly initiatives launch without adequate measures of success in place.

Web Analytics Demystified has applied our significant experience measuring and analyzing online properties to social media.  The result is our Social Analytics Framework, co-authored with Jeremiah Owyang and Charlene Li of Altimeter Group. Developed by the forward-most thinking professionals in digital measurement and analysis, we deliver an offering like none other.

The Social Analytics Audit and Strategy Roadmap provides clients with:

• Strategic alignment of corporate objectives and social media measures of success
• Program level perspective on metrics that matter to your business
• Recommendations for social media data collection and analysis
• Business user training on the value of social media metrics
• A scalable framework that transcends channels by covering the business

Regardless of whether you are focused on Twitter, Facebook, or something completely new in social media, Web Analytics Demystified’s Senior Partners are here to help you establish a program for social media analytics.

» Contact us to learn more about our Social Analytics services

Vendor Selection Services

A world class digital measurement and optimization practice requires far more than simply investing in technology.  That said, having the wrong technology, or worse, the wrong relationship with your technology services provider, can hamper your efforts completely.  And while the market for digital measurement solutions has clearly evolved in recent years the market is still diverse and worthy of serious consideration.

To help you make the right decision for your solution and services provider, Web Analytics Demystified provides vendor selection services.  Developed by former Forrester Research Senior Analyst and Demystified Senior Partner John Lovett, our vendor selection offering will make sure that you make the best possible decision for your specific digital measurement needs.  

As part of our vendor selection process, our Senior Partners will work with you to determine:

• Whether software or hosted/managed service are right for your company
• Which of the major vendors are most likely to serve your needs most appropriately
• What price point for measurement services you should expect
• Which adjunct and optional services you should be considering
• Who within each vendor organization you should be talking to directly
• Where complementary integrations and alignment opportunities exist with other technologies, both those you already own and those you are considering

At Web Analytics Demystified we are proud to have great working relationships with all of the major and many of the minor vendors in the space.  We are able to leverage those relationships to help our clients make the best decisions with maximum efficiency.

» Contact us to learn more about our Vendor Selection services

Staffing Audit and Staffing Plan Development

The Web Analytics Demystified Staffing Audit and Staffing Plan Development service helps organizations first evaluate their existing resources and then find, hire, and maximize the contributions of digital analytics specialists across the entire organization.  Delivered in partnership with IQ Workforce, during our Staffing engagement you will work directly with a Senior Partner at Web Analytics Demystified to:

• Determine where resource gaps exist within your analytics organization
• Evaluate current staff allocated to digital measurement and optimization projects
• Formulate a plan to realistically fill gaps and replace under-performing resources
• Leverage our network to find highly-qualified job candidates
• Participate in the interview and evaluation process
• Explore alternatives to dedicated staff when necessary or appropriate

Given the difficulty most companies have finding qualified digital measurement resources, our Staffing engagement is your opportunity to "stack the deck" and work directly with the most respected names in the business.

» Contact us to learn more about our Staffing services

Testing, Optimization, and Personalization Services

Testing, targeting and site optimization is perhaps the single hottest topic in the digital measurement space these days and for good reason: testing is a well-proven strategy to begin to transform digital measurement from a cost center into a profit center for the business.  But testing isn’t easy --- far from it, despite what some will say --- and a solid testing and targeting program for your business requires more upfront consideration than most companies realize.

At Web Analytics Demystified we have helped many of the best known companies on the Internet develop and implement their testing and optimization efforts, and have worked side-by-side with clients who have literally created millions of incremental dollars from little more than solid insights and well-written test plans.

As part of our Testing Audit and Framework Development offering we will help your business:

• Audit your existing testing and content deployment process
• Select an appropriate vendor, if necessary, or develop in-house testing technology
• Develop accurate and sustainable procedures to implement a testing program
• Automate the quality assurance and “test the test” processes
• Run a testing program from end-to-end, including implementation, test development, and analysis

We believe this last point is perhaps the most significant: if you want to get testing off the ground quickly within your business, Web Analytics Demystified can provide implementation assistance, proof-of-concept deployment, statistical and directional relevance, success evaluation services, and complete testing report analysis for single or complex multi-level tests across one or many sites.  

» Contact us to learn more about our Optimization planning services

Ongoing Reporting and Analysis

Without a doubt, the single most important component of any digital measurement program is people.  Hard-working researchers to pull the right data, smart analysts to translate the data into valuable insights, and sophisticated managers to present those insights in such a way that management can use them to take action.  Unfortunately all too many companies have far too few people focused on digital measurement efforts internally.  The reasons are myriad --- no budget, hard to find qualified staff, salaries are too high, etc. --- but at the end of the day, not having people committed to ongoing reporting and analysis destroys nearly all of your investment in measurement technology.

Web Analytics Demystified can help you solve your people problem.  Our analysts have worked in the measurement industry for a minimum of three years, either for a major vendor like Omniture or a business powerhouse like Salesforce.com, Ariba, or HP.  Through our Ongoing Reporting and Analysis service offering, Web Analytics Demystified can:

• Augment or enhance your current digital measurement team
• Assume responsibility for whatever level of regular reporting you require
• Assume responsibility for the regular production of analysis and insights
• Provide regular reporting to whichever lines or levels of business you require
• Create new reports, improve existing reports, and help sunset reports that don’t work

Our most popular offering, and one that can be leveraged by nearly any size business, our Ongoing Reporting and Analysis service can help you profoundly transform your investment in measurement.

» Contact us to learn more about our Reporting and Analysis services

Training and Educational Services

Most companies jump right into using digital measurement and optimization tools without having fully been trained on all of their capabilities.  At Web Analytics Demystified we believe this is a huge mistake: why would you expect to appreciate any financial benefit from your investment in digital measurement without ensuring your staff are able to take complete advantage of the technology provided?  Web Analytics Demystified employs some of the world’s leaders in digital measurement technology and, through our educational services, can help your team go above and beyond what most end-users know about their web analytics tools.

Training and educational services can be provided on-site or online and include the following:

• Role based training to cover all phases of an end-user’s progression, ranging from beginner all the way up to Super-User and System Administrator
• Training by vertical, for example “Editorial”, “Analyst”, “Marketer”, to ensure that the right information is being conveyed the most useful way possible
• “Train-the-trainer” sessions for deeper level insights and training to allow internal teams to provide the critical support necessary across large organizations
• Custom video and “on-demand” training
• Custom documentation services

Our Senior Partners have directly trained and indirectly influenced thousands of analysts and measurement practitioners around the world since 2002, and when it comes to training we strongly believe that experience counts.  Our strong relationship with all of the major vendors ensures that we stay current on the technology you use and so are always able to provide the best possible training.

» Contact us to learn more about our Training and Educational services

Implementation Audit and Implementation Services

Web Analytics Demystified provides a wide range of implementation services designed to provide the greatest return on investment and truly maximize the downstream efficiency of any team relying on the accuracy of their data.  By optimizing implementation offerings through standardized processes and technological automation our clients create sustainable, repeatable processes to eliminate the natural chaos that can exist between all of the touch points found within a "move-to-production"  model.  

We collaborate with Development and Operational teams to deliver the following types of services:

• Operational process architecture to establish appropriate development governance
• Functional gap analysis to identify missing business, analytical, or reporting requirements
• Technical requirements analysis to support the functional deployment of digital measurement and optimization technologies across one or many sites
• Ongoing development support and hands-on assistance
• Technical automation process development
• Data architecture planning and support

Web Analytics Demystified have led and participated in many of the most complex and comprehensive digital measurement system deployments in the past ten years and have both the experience and technical knowledge required to save your business significant costs and headaches.

» Contact us to learn more about our Implementation services

Tag Management Systems Audit and Deployment

As web sites become increasingly complicated nearly every organization eventually realizes they have far too many tag-based systems deployed in far too haphazard a manner.  Not limited to digital measurement technologies, myriad solutions including advertising, feedback, satisfaction, testing, targeting, and more are increasingly making their way into the Enterprise and onto the page, often without management and Information Technology’s approval.

The most reasonable and reliable solution to this situation, and one that provides tremendous additional value, is the deployment of a Tag Management System (TMS), essentially a content management system for tag-based applications.  Web Analytics Demystified are recognized  thought-leaders on the subject of TMS and can help you audit your site and organization to determine:

• Whether tag management is appropriate for your site and situation
• What benefits a tag management system is likely to provide your business
• Which of the emerging TMS vendors are most suitable for your needs
• How to best migrated from a “multitude” to a “managed” tag environment

If you have interest in this exciting approach towards data collection and digital systems management we recommend reading our white paper on the subject, The Myth of the Universal Tag.  Our prediction is that within five years nearly all tag-based systems will be deployed via some kind of TMS --- will you be ahead of that curve or behind it?

» Contact us to learn more about our Tag Management services

Dashboard Development and Implementation

Communicating web analytics results in an easily understood and sustainable format is often considered the “last mile” of any web analytics deployment.  Web Analytics Demystified works with multiple digital measurement solutions, vendors, and platforms to create integrated, multi-channel dashboards and holistic “effectiveness monitoring” across the business.  These dashboards are certainly visually appealing and easy to understand but, more importantly, focus on the most important data to ensure accurate insights.  

In addition to working directly with the business to determine specific data needs, including frequencies and presentation requirements, mapped against collected data, as part of our end-to-end dashboard development services we offer:

• Data distribution and data process model development to ensure the greatest possible degree of accuracy and automation in the finished dashboard product
• Multi-channel, multi-system, and multi-vendor data integration
• Custom dashboard development on a variety of popular platforms

Our strong belief is that taking action on digitally-collected data depends heavily on being able to effectively communicate how changes in visitor behavior impact the business, especially to a senior audience.  Since our Founder Eric T. Peterson's publication of The Big Book of Key Performance Indicators in 2006, Web Analytics Demystified has led the industry in thought-leadership and technical development of data visualization solutions designed to communicate opportunities clearly and concisely.

» Contact us to learn more about our Dashboard Development services

Custom Technology Development and Management

In some cases standard offerings and even your vendor’s assistance isn’t enough to understand the complexities of your business’ particular and unique requirements.  More importantly, a “one-size-fits-all” approach will never completely cover the full range of requirements across disparate systems within your organization.  

At Web Analytics Demystified our depth and breadth of experience across the industry, as well as our development expertise, allows us to tailor a solution that’s right for you.  Regardless of whether this means integrating ad and CRM data, building out a robust internal data mart, or developing a custom platform to share data across the whole Enterprise, Web Analytics Demystified will help you get the job done.

Sample Custom Technology Development and Management services includes:

• Enterprise custom data integration services, bridging the gap between business intelligence, marketing effectiveness, digital marketing, and other systems of record
• Custom implementation and deployment solutions
• Data architecture planning and support
• Customization integration of digital measurement and CRM solutions
• Custom analysis and reporting solutions where we will design, build, and automate a reporting solution specific to your deployment environment and architecture

It is impossible to convey the full range of our capabilities when it comes to custom development --- remember, we are the team that when they needed a solution to measure effectiveness built social media’s most robust and popular Twitter measurement platform (Twitalyzer.com).  If you believe your needs are impossible to satisfy, try us.

» Contact us to learn more about our Custom Technology services