Web Analytics Demystified Adds Dedicated Digital Analyst Services

Michele Kiss joins Web Analytics Demystified, adding dedicated digital analyst services, along with hiring and mentoring support for Enterprise analytics teams.

JANUARY 3, 2013 - PORTLAND, OR - Web Analytics Demystified, the world’s most recognized and respected digital measurement consulting group, is proud to announce that Michele Kiss has joined as a partner in the firm. Michele brings a wealth of experience to Demystified, having worked both as an end-user client and also as a agency consultant for over ten years. She will be leading Web Analytics Demystified’s dedicated analyst services offering, providing world-class, on-the-ground analytical support to Enterprise clients around the globe.

"Our largest, most strategic clients have long asked us to provide tactical support, helping them build their analyst teams and ensure that those teams are laser-focused on providing value," says Eric T. Peterson, Founder of Web Analytics Demystified. "Michele is one of the brightest analysts I know, and she has a ton of experience providing analysis, hiring, and mentoring --- all components of our newest service offering."

Ms. Kiss joins 2012 hires Brian Hawkins and Kevin Willeitner in rounding out Web Analytics Demystified’s tactical service offerings. Now, Demystified clients are able to leverage six of the most widely recognized and experienced analytical leaders across their entire digital analytical efforts. Companies choosing Web Analytics Demystified for analytical support are ensured access to Partners and Senior Partners 100% of the time, thusly maximizing the efficiency of their consulting dollars.

Michele is available to work with Web Analytics Demystified clients immediately. Her practice will be focused on helping clients provide analytical insights and building teams able to generate those insights internally. "It's an honor to join such a renowned team of digital measurement, strategy and optimization experts," says Michele. "I look forward to helping current and prospective clients further benefit from their relationship with Web Analytics Demystified."

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic web analytics consulting to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet.

For more information about Web Analytics Demystified, please visit www.webanalyticsdemystified.com or call (503) 282-2601.