All New Sponsors for Web Analytics Wednesday in 2012

ObservePoint, OpinionLab, and Splunk join IQ Workforce in sponsoring the world’s only free social network for digital measurement professionals.

JANUARY 17, 2012 - PORTLAND, OR - Web Analytics Demystified, the world’s most recognized and respected digital measurement consulting group, is proud to announce the addition of three new sponsors for the company’s "Web Analytics Wednesday" social networking event in 2012. ObservePoint, OpinionLab, and Splunk have all joined the event’s existing sponsors Web Analytics Demystified and IQ Workforce to help create meaningful, face-to-face networking opportunities for analysts around the world.

"Web Analytics Wednesday has connected tens of thousands of analysts around the globe," says Eric T. Peterson, Founder of Web Analytics Demystified. "Thanks to the generosity of these four companies, in 2012 we are able to sponsor more events and create more networking opportunities for analysts and analytics practitioners everywhere." Since the event’s inception in 2005 there have been events on every major continent and in every major city including Boston, Chicago, San Francisco, Los Angeles, Seattle, London, Copenhagen, Prague, Rio de Janeiro, Montreal, Toronto, Shanghai, Singapore, and more.

"OpinionLab is pleased to support Web Analytics Wednesday to connect practitioners and turn industry buzz into real tactics. We love the democratic nature of the event, and the fact that anyone, anywhere can host a Web Analytics Wednesday," says Mark Treschl, President and CTO of OpinionLab. Corry Prohens, President of IQ Workforce agrees, "Renewing our support for Web Analytics Wednesdays was an easy decision having seen how effective these events can be for the career development of the analytics professionals around the world."

About IQ Workforce

IQ Workforce is the leading recruiting firm in the web and marketing analytics marketplace. Founded in 2005 by Corry Prohens, the firm provides contract and permanent analytics talent for clients globally. For more information on IQ Workforce, please visit www.iqworkforce.com or call (516) 802-7700.

About ObservePoint

ObservePoint helps data-informed companies trust their data through the application of best practices in tag management. ObservePoint pioneered automated web analytics auditing and their worldwide distributed network audits millions of pages every month to report data loss, inflation and leakage to web analytics managers and stakeholders. ObservePoint helps companies serve their customers better - and helps you trust your data. For more information about ObservePoint please visit www.observepoint.com or call (801) 717-9361.

About OpinionLab

OpinionLab is the global leader in Voice of Customer (VoC) feedback innovation, with real-time listening solutions for every brand touch point. The pioneering VoC platform behind the familiar [+] symbol helps hundreds of the world’s leading brands acquire, engage, and retain customers through cutting-edge feedback collection and management. To learn more about OpinionLab please visit www.opinionlab.com or call (847) 681-6100.

About Splunk

Splunk Inc. is the engine for machine data. Splunk software collects, indexes and harnesses machine data continuously generated by websites, applications, servers, networks and devices that power business. Splunk enables organizations to monitor, search, analyze, visualize and act on real-time and historical machine data. Enterprises, universities, government agencies, and service providers worldwide use Splunk Enterprise to gain operational intelligence that deepens business understanding, improves service and uptime, reduces cost and improve user experience. To learn more about Splunk please visit www.splunk.com.

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic web analytics consulting to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet. For more information about Web Analytics Demystified, please visit www.webanalyticsdemystified.com or call (503) 282-2601.