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Analysis Exchange Appoints Wendy Greco as Executive DirectorWorld’s only philanthropic effort to provide free insights and recommendations based on Google Analytics data to nonprofits accelerates its ability to serve. JANUARY 25, 2011 - PORTLAND, OREGON - Web Analytics Demystified, the world’s most recognized and respected digital measurement and optimization consulting group, is proud to announce the appointment of Wendy Greco to the position of Executive Director of the Analysis Exchange. The Analysis Exchange is Web Analytics Demystified’s unique philanthropic effort to provide much needed advice and consulting on Google Analytics data to nonprofits and non-governmental organizations around the world without any money changing hands. Mrs. Greco comes to Analysis Exchange with an extensive background in consulting, account management, and education. A former Accenture technology consultant, Mrs. Greco has worked with a variety of community nonprofits both at the board and committee level. At the Analysis Exchange she will serve as the primary point of contact for the entire effort, coordinating nonprofit outreach and also helping to manage over 1,000 web analytics professionals around the globe who are committed to making Analysis Exchange work. The Analysis Exchange has already made an impact on the nonprofit community around the world, having provided valuable analysis and insights to efforts including Make-A-Wish Foundation®, PBS, charity: water, Amnesty International, Common Cause, YMCA, and many others. According to Paull Young, Director of Digital at charity: water, “If you work with a non-profit and you’re not using the Analysis Exchange you’re missing one of the best opportunities to improve your digital marketing. The Analysis Exchange makes it easy to undertake some research into your online activity and provide insights that can impact your bottom line.” The Analysis Exchange is also happy to announce that Mr. Jason Thompson, Senior Consultant at Numeric Analytics, and Ms. Emer Kirrane, Manager of Web Analytics at Yahoo! Web Analytics have joined the effort as Community Liaisons to the web analytics community. Jason and Emer will be working to maintain lines of communication with web analytics professionals around the globe who are participating in Analysis Exchange. “We are absolutely delighted to have Mrs. Greco leading the Analysis Exchange in 2011 with Jason and Emer’s support,” says Eric T. Peterson, Analysis Exchange founder and CEO of Web Analytics Demystified. “When we established this effort we knew we needed an experienced, dynamic, and committed leader and Wendy is absolutely that person. With Wendy leading the way, backed up by Jason, Emer ,and the entire Web Analytics Demystified team, I am incredibly excited about what we will be able to accomplish.” Analysis Exchange projects typically take only a few weeks and require only a few hours of a nonprofits’s time. If you would like to have Analysis Exchange help you please visit our web site, www.analysis-exchange.com. About Analysis ExchangeThe Analysis Exchange is a one-of-a-kind effort on the part of the digital measurement community to provide free web site analysis and recommendations to nonprofits and non-governmental organizations around the world. Founded by the Senior Partners at Web Analytics Demystified (www.webanalyticsdemystified.com), the Analysis Exchange has provided valuable insights to nonprofits large and small including Make-A-Wish Foundation®, PBS, charity: water, Amnesty International, Common Cause, YMCA, and many others. For more information about Analysis Exchange please visit www.analysis-exchange.com or call Wendy Greco at (925) 526-5513. About Web Analytics DemystifiedWeb Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic web analytics consulting to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet. For more information about Web Analytics Demystified, please visit www.webanalyticsdemystified.com or call (503) 282-2601. |
