Web Analytics Demystified Expands Enterprise Support for Digital Optimization and Personalization
Industry veteran Brian Hawkins, formerly of Offermatica and Adobe, joins the industry leaders for digital measurement, analysis, and optimization.
FEBRUARY 1, 2012 - PORTLAND, OR - Web Analytics Demystified, the world’s most recognized and respected digital measurement consulting group, is proud to announce that Brian Hawkins has joined as a partner in the firm. Mr. Hawkins has worked in the optimization and personalization sector online since 2006, first as a Senior Consultant at Offermatica (acquired by Omniture in December, 2007) and then as an Enterprise Solutions Architect as part of Adobe’s Test&Target group. Mr. Hawkins’ role at Web Analytics Demystified will be to work directly with clients to deliver world-class site testing, optimization, and personalization capabilities.
"Our business is as much about optimization and personalization strategy as it is about measurement and analysis," says Eric T. Peterson, Founder of Web Analytics Demystified. "Brian has been the "go to" resource for the Fortune 500 when it has come to site optimization for years and adds unparalleled depth and experience to our team in this area. His hands-on knowledge of Enterprise-class deployments of testing and personalization technology will add immediate value to our rapidly growing client base."
Mr. Hawkins will be available to work with Demystified clients and prospects starting in mid-February. His practice will provide auditing of optimization technology deployments, strategic planning, integration support, and guidance regarding the teams, process, and governance required to be successful with testing, optimization, and personalization within the Enterprise. While Mr. Hawkins is intimately knowledgable about Adobe Test&Target, he will quickly expand his offerings to cover other market leaders including Monetate, SiteSpect, Causata, and Webtrends Optimize.
About Web Analytics Demystified
Web Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic web analytics consulting to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet.
For more information about Web Analytics Demystified, please visit www.webanalyticsdemystified.com or call (503) 282-2601.