IQ Workforce Sponsors Web Analytics Demystified Job Board

Web Analytics Consultancies Team Up to Help Businesses Fill Critical Web Measurement Positions

JUNE 3, 2008 - PORTLAND, OR and NEW YORK, NY – IQ Workforce, the leading web analytics recruiting firm and Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, today announced that the two firms have entered into an agreement for IQ Workforce to sponsor the career-oriented content on the Web Analytics Demystified web site including the job board and salary calculator. Corry Prohens, Managing Consultant for IQ Workforce, has also agreed to contribute content to the Web Analytics Demystified blog. Similarly, Eric Peterson has agreed to blog for IQ Workforce's Web Analytics Rock Stars blog.

“Given Web Analytics Demystified's long-standing position that web analytics requires technology, people, and process, the work that IQ Workforce is doing is critical to the success of our industry,” said Eric T. Peterson, CEO and Principal Consultant for Web Analytics Demystified. “Without bright people running these applications, most companies don't begin to appreciate the value that web analytics is capable of delivering.”

“Eric Peterson and Web Analytics Demystified are among the most recognizable, respected brands in the web analytics world,” said Corry Prohens. “This relationship will enable us to extend our brand to the thousands of web analytics practitioners that regularly visit the Demystified site”

“After years of hard work, IQ Workforce has emerged as a respected and integral part of the web analytics community,” said Eric Peterson. “Not only are they a top recruiting firm in the space, they also sponsor industry events, publish unique content and research, provide forums for their contacts to reach the industry, and participate in the Web Analytics Association and other user groups. This makes them an ideal sponsor for the job board at Web Analytics Demystified.”

Under the terms of the agreement, IQ Workforce is now the lead sponsor at the Web Analytics job board found at www.webanalyticsdemystified.com, the most highly trafficked niche job board for web analytics professionals in the world. Every month hundreds of job seekers use the Demystified job board to search for their next new opportunity in the web analytics marketplace. More information about this job board can be found at: http://www.webanalyticsdemystified.com/job_list.asp

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by Web Analytics Demystified author and former JupiterResearch analyst Eric T. Peterson, provides objective guidance to companies striving to realize the full potential of their web measurement strategy, bridging the gap between technology and business strategy. Web Analytics Demystified provides multi-day strategic consulting engagements, workshops, and staffing support services for companies looking to hire dedicated web analytics professionals.

For more information on Eric T. Peterson and Web Analytics Demystified, please visit www.webanalyticsdemystified.com, email eric.peterson@webanalyticsdemystified.com, or call (503) 282-2601.

About IQ Workforce

IQ Workforce is the leading recruiting firm in the web and marketing analytics marketplace. Founded in 2005 by Corry Prohens, the firm provides contract and permanent analytics talent for clients globally.

For more information on IQ Workforce, please visit www.IQWorkforce.com or call (516) 802-7700.