Semphonic Forms Strategic Alliance with Eric T. Peterson's Web Analytics Demystified

Web Analytics Consultancies Team to Form End-to-End Web Analytics Service for Enterprise Clients

JUNE 21, 2007 - NOVATO, CA and PORTLAND, OR - Semphonic, a leading web analytics consultancy, and Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, today announced that the two firms are shaking hands to form a strategic alliance that will provide companies seeking web analytics help with a complete solution.

Web Analytics Demystified is focused on serving enterprise clients build effective process around web analytics. Semphonic is a web analytics consultancy focused on business analysis and reporting.

According to Eric Peterson, founder and CEO of Web Analytics Demystified, the partnership is a natural one. "Our two companies address different aspects of the web analytics field. Web Analytics Demystified can help a business understand what they need to do to make web analytics a competitive advantage. Semphonic can help many companies execute on that vision."

Semphonic's President and CTO, Gary Angel, agrees. "We have the resources, the tool expertise, and the analytic experience to drive large-scale implementations in tools from companies like Omniture, Visual Sciences, Unica, and Webtrends." Angel adds, "We're a hands-on analytic Company and are looking forward to having Eric and Web Analytics Demystified's complementary focus on the surrounding business process that companies need to get the most from web analytics."

The alliance combines the efforts of one of the largest pure web analytics consultancies in the US with Peterson's rich history as a web analytics visionary who can affect organizational transformation.

"There's more to web analytics than just how to use a tool," adds Peterson. "We're partnering with Semphonic because both firms share the same passion for analytics and the ways it can transform online business and marketing."

Under the terms of the partnership, clients can engage Peterson and his firm to develop a web analytics strategy and then seamlessly engage Semphonic to execute on that vision; while clients currently working with Semphonic can engage Web Analytics Demystified to help build better processes to support their web analytics efforts. For clients, this means a range of services from customized training in real-world analytics to the actual hands-on analysis of data by world-class experts.

Peterson will also marquee as Keynote Speaker and serve as one of the expert facilitators on September 20th and 21st in Napa Valley at Semphonic's XChange Conference, a highly focused web analytics conference for and by real world practitioners and web analytics managers, brought together into an intimate setting to share experiences and brainstorm new approaches.

"We are just flat out excited to be working with Eric," adds Angel. "Maybe the best part of a partnership like this is the opportunity to learn from each other. I believe the two Companies represent thought-leaders in web analytics, and I think our mutual clients will be able to take advantage of an incredible team!"

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by Web Analytics Demystified author and former JupiterResearch analyst Eric T. Peterson, provides objective guidance to companies striving to realize the full potential of their web measurement strategy, bridging the gap between technology and business strategy. Web Analytics Demystified provides multi-day strategic consulting engagements, workshops, and staffing support services for companies looking to hire dedicated web analytics professionals.

For more information on Eric T. Peterson and Web Analytics Demystified, please visit www.webanalyticsdemystified.com, email eric.peterson@webanalyticsdemystified.com, or call (503) 282-2601.

About SEMphonic

Semphonic has over 10 years of experience as a web analytics consultancy for agencies and companies such as Answers.Com, American Express, AOL, Care2, Charles Schwab, Intuit, Morgan Stanley, Nokia, NPD, SurePoint Lending and many others. Semphonic has partnered with most of the major web analytics tool vendors and provides a range of services including tool evaluation, tagging, implementation and rollout support, end-user and analytic training, report development, highly targeted deep-dive analytic projects, SEM analytics, and full-service web analytics outsourcing. Semphonic is headquartered in Novato, California. Visit us at www.semphonic.com for more information.