Web Analytics Wednesday Announces the Addition of IQ Workforce as 2009 Global Partner

JULY 9, 2009 - PORTLAND, OR - Web Analytics Wednesday, the world's only social networking event for web analytics professionals, today announced that IQ Workforce will join Coremetrics and SiteSpect as 2009 Global Partners. Founded in 2004 by Eric T. Peterson, author of Web Analytics Demystified and Web Site Measurement Hacks, and June Dershewitz of Semphonic, Web Analytics Wednesday is a global effort to put "faces with names" and to get local members of the web analytics community networking.

Web Analytics Wednesday is now celebrated by web analytics practitioners representing brands of all sizes from countries around the world. Emphasizing the truly global nature of the web analytics community, Web Analytics Wednesday events were recently held in Beijing, Singapore, Copenhagen, Madrid, Toronto, Stockholm, San Paolo, Brazil and Sydney, Australia. The event's goal is to exceed 7,000 participants worldwide in 2009, making Web Analytics Wednesday the largest gathering in the entire measurement industry.

"Face to face social networking is thriving in the web analytics community, thanks to Web Analytics Wednesdays, which is great because we find that most jobs get filled locally through relationships, not job boards," says Corry Prohens, CEO of IQ Workforce. "We have been attending, sponsoring and speaking at these events for years and we're very happy to be joining Coremetrics and SiteSpect as Global Sponsors of the event."

The contributions made by the Global Partners allow Web Analytics Wednesday to provide sponsorship funding to start-up events around the world. "IQ Workforce is a natural addition to the Global Sponsors for Web Analytics Wednesday," states Eric T. Peterson, CEO of Web Analytics Demystified. "Corry Prohens and his team have been very active in these events around the country and their guidance to the practitioner community is incredibly valuable."

For more information about Web Analytics Wednesday, including details about how you can start an event in your city, please visit http://www.webanalyticsdemystified.com/wednesday.

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by former JupiterResearch analyst Eric T. Peterson and author of O'Reilly & Associates Web Site Measurement Hacks, provides objective guidance to companies working to maximize the return on investment from web analytics. Web Analytics Demystified provides highly customized web analytics consulting to companies of all sizes working with technology like Omniture, WebTrends, Coremetrics, Unica, Nedstat, and Google Analytics. Consulting engagements focus on technology selection, analytics process, staffing and resource allocation, and the use of key performance indicators.

For more information on Eric T. Peterson and Web Analytics Demystified, please visit www.webanalyticsdemystified.com, email eric.peterson@webanalyticsdemystified.com, or call (503) 282-2601.

About IQ Workforce

IQ Workforce is the leading recruiting firm in the web and marketing analytics marketplace. Founded in 2005 by Corry Prohens, the firm provides contract and permanent analytics talent for clients globally.

For more information on IQ Workforce, please visit www.IQWorkforce.com or call (516) 802-7700.