Aurelie Pols becomes the first European member of Web Analytics Demystified, Inc.'s Board of Advisors

MAY 9, 2007 - BRUSSELS, BELGIUM - Belgian interactive agency OX2, leader in the field of Web Analytics - the measurement of online activity and customer behavior -announces its association with Eric Peterson's prestigious new company, Web Analytics Demystified, Inc. Aurelie Pols, Web Analytics Team Leader at OX2, will join the new company's Board of Advisors.

On May 8th, Peterson, a world renowned guru of Web Analytics and author of 3 reference books on the subject, publicly announced that he was going to pursue a career as an independent consultant after 8 years working for companies such as Visual Sciences, Web Side Story, WebTrends and Jupiter Research. He also announced the creation of his new company, Web Analytics Demystified, Inc.

Before launch, Eric Peterson wished to surround himself with experts from the field of Web Analytics and formed a Board of Advisors which comprises 4 eminent members: Jim Sterne (president of the Web Analytics Association), Bryan Eisenberg (co-founder of the Web analytics Association), Nina Eigerman (President, Aquent Consulting) and OX2's Aurelie Pols.

Pols is currently Web Analytics Demystified, Inc.'s only European representative.

"Eric Peterson's invitation to join his Board of Advisors comforts us in our vision of Web Analytics", says Pols. "It is an incredible honor to contribute to Web Analytics Demystified, Inc. and thereby to help Web Analytics advance in the ideal direction that we have always promoted: Customer Analytics, which allow us to mix both quantitative and qualitative data from both online (WA) and offline (call centers, customer loyalty programs, mail-in rebates, etc.) sources in order to get a more detailed and more relevant knowledge of a company's customers."

"For a few years now, OX2 and myself have pursued a common goal : market education with our long-term vision of Web Analytics," says Peterson. "Furthermore, OX2 is one of the handful of European agencies with such a sizeable team dedicated to Web Analytics. This team remains, however, completely integrated in a holistic vision of the Web, which avoids a narrow approach of Web projects. Let us not forget one of OX2's major success factor: the relevance and authority of Aurelie's blog, which occupies a choice standing in the world's top ten blogs on the subject of Web Analytics."

Àbout OX2

Founded in 2003, OX2 is an interactive agency based in Brussels. A Belgian leader in Web Analytics, OX2 also offers valuable expertise in consulting, design as well as online and offline marketing and strategy.

OX2 is a team of over 20 professionals and publishes its own CMS (Content Management System) solutions: OniSystem (an online e-marketing platform) and OniPortal (for media and IT companies).

OX2 offers both the means, skills and tools to interact and satisfy their potential clients. Among OX2 clients are companies such as: Nestle, Toyota Europe, ACV-CSC, RTL, InBev, Panos, Stanley Europe, Bridgestone Europe, Vers l'Avenir (Corelio) and AMP.

OX2 is a member of IAB and of the Web Analytics Association (www.webanalyticsassociation.com). A WebTrends Premier Partner and ATC (Authorized Training Center), OX2 is also the only European member of the WebTrends Insight Network (WIN).

For more information, visit OX2's sites at www.ox2.be, www.webanalytics.be, www.onisystem.eu, http://webanalytics.wordpress.com and http://design.ox2.be.