Vendor and Agency Support Services
The Web Analytics Demystified team has a long history of providing objective and valuable guidance to the technology vendor community. While our clients include the biggest names in digital measurement today, we are increasingly called upon by smaller and smaller firms who are looking for a competitive advantage in a decidedly crowded market.
Vendor Ongoing Support
Given our Senior Partner's experience in the digital measurement industry and the sheer breadth of our view across the web analytics sector our most popular vendor offering is our basic consulting retainer. Through an annual agreement, our retainer service offers clients:
The retainer also includes three days of in-office consulting to maximize the value delivered by Web Analytics Demystified and deepen the relationship between our companies. We do offer a "mini retainer" as well for companies who are more price sensitive.
Digital Agency Support
The digital medium being the most measurable of channels, your clients are increasingly requesting for data to be appended to the innovative ideas and wonderful campaigns your strategy team is cooking up for them. Making your work accountable has gone from being a differentiating factor to a true necessity. Web Analytics Demystified's Senior partners, through their extensive knowledge of the agency world and it’s combination with web analytics, can help you:
Product Roadmap Evaluation
Smart technology leaders recognize that there is a profound difference between having ideas and having good ideas that you can sell. At Web Analytics Demystified we work constantly to help our vendor clients vet the former and accelerate the latter. Our business, analyst, and press contacts have proven invaluable for any number of firms working to bring the best possible product to market.
White Papers and Presentation
The number one reason our vendor clients come to us at Web Analytics Demystified is to help them find new audiences. Given the breadth of our network within the web analytics practitioner community we are more than able to accomodate this need. Sponsored white papers and either live or online presentations are the way we like to make these introductions -- by providing the audience tangible education and thought-leadership in an easily delivered, easily consumed medium.
Reality dictates that most companies don't get to choose their competitors, and woe is the vendor who glibly dismisses a "lowly startup" only to discover a few years later they were the next Omniture, Twitter, or Google. At Web Analytics Demystified we help our vendor clients keep constant tabs on the competitive landscape, providing market-driven insights while diligently protecting confidential information.
At Web Analytics Demystified we are smart enough to admit we don't know what we don't know. To this end, we might not be thinking about the one great service or solution we can provide to the vendor community, which is why we offer totally customized solutions to fit unique needs. If you think you have a unique need or a great idea, let us know!