At Web Analytics Demystified we are always happy to take your call, regardless of whether we are the right solution for you or not. The easiest way to contact Web Analytics Demystified is by emailing us directly or calling the main office between 9 AM and 4 PM Monday through Friday (Pacific Standard Time, GMT -8:00)
Our office address is P.O. Box 13303 Portland, OR, USA 97213 and each of the Web Analytics Demystified Partner's contact information is listed with their profile below.
The Web Analytics Demystified Partners
The Partners and Senior Partners at Web Analytics Demystified are the most accomplished, most respected, and most experienced consultants working in the digital measurement and optimization industry today. Five published books, hundreds of presentations, thousands of articles written, and tens of thousands of hours consulting with the best known companies in the world give our clients an advantage they cannot find elsewhere.
Eric T. Peterson, Senior Partner and Founder
Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
John Lovett, Senior Partner
John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Lovett regularly consults with leading vendors and enterprises to offer strategic guidance for building innovative digital measurement programs. His deep industry knowledge and forward thinking perspective help both vendors and clients alike to transcend mediocrity by changing the shape of business using strategic measurement practices. Currently, Lovett is the President of the Digital Analytics Association and is the author of Social Media Metrics Secrets.
Adam Greco, Senior Partner
Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange and then became one of the founders of the Omniture Consulting group. While at Omniture, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In 2012, in partnership with Adobe, Mr. Greco published the first-ever book on Adobe SiteCatalyst - The Adobe SiteCatalyst Handbook: An Insider's Guide.
Brian Hawkins, Partner
Brian Hawkins has been in the Optimization and Personalization space for many years supporting dozens of clients both big and small across every industry vertical. Brian started his Personalization career at Offermatica in San Francisco where he was a member of the Advanced Services team. Brian continued his support of clients when Offermatica (now Adobe Test&Target) was acquired by Omniture and then by Adobe as a Senior Solutions Consultant. During these years, he architected solutions across many platforms to drive additional value and opportunity for clients.
Kevin Willeitner, Partner
Formerly with the Adobe Consulting group, Mr. Willeitner is a recognized expert in Adobe SiteCatalyst, Adobe Discover, Adobe Insights and the Adobe ReportBuilder dashboard management platform. While Kevin focuses in all industry verticals, he has held leadership roles in the retail space, frequently presenting at Adobe conferences. Kevin leads Web Analytics Demystified's implementation and integration practice, helping clients across all platforms derive the greatest possible value from their investment in analytics.
Michele Kiss, Partner
Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing and social analytics. Her experience ranges across a variety of verticals, including ecommerce, telecommunications and technology, automotive, restaurant, travel and home building, as a client-side, consultant and agency practitioner. Michele leads Web Analytics Demystified's analysis and analyst mentoring practice, helping our clients to dramatically reduce the "time to insight" associated with their investment in analytics.
Josh West, Partner
Josh West has implemented Adobe SiteCatalyst and Google Analytics on nearly 100 websites, for dozens of clients in nearly every industry vertical. He quickly became one of the implementation thought-leaders in the Omniture Consulting group, and most recently was an invaluable member of the Salesforce.com online marketing team, managing all technical aspects of web analytics, testing and optimization, and online advertising. Josh leads Web Analytics Demystified’s tag management and custom development practices, and is also an expert in using the APIs of web and social analytics tools to make your data available wherever you need it.
Tim Wilson, Partner
Tim Wilson has been working in digital analytics for over 12 years in a diverse range of environments and with a wide range of analytics platforms. He has been a consistent contributor of pragmatic thinking on digital analytics topics for almost six years through his highly regarded blog and, for the past year, as a monthly contributor to Practical Ecommerce magazine. He has become a regular and sought after speaker at industry events, including ACCELERATE, eMetrics, and Digital Analytics Association (DAA) Symposiums.
If you're not sure which Partner to reach out to, you can email us all directly!
Our Work in the Analytics Industry
Web Analytics Demystified has been fortunate to have worked across the globe with many of the best known organizations working in digital today. Our clients include the brands you know and love, companies that are building a better tomorrow, and technologies that we cannot live without. While circumspect about sharing client names publicly, current and past clients include:
- The most popular search engine on the planet
- The largest dedicated outlet for home improvement goods in the U.S.
- The largest dedicated outlet for consumer electronics goods in the U.S.
- The largest network of pet foods and pet supplies in the U.S.
- The largest provider of in-home pizza delivery in the world
- The largest and best known overnight delivery service in the world
- The largest aggregator of travel and accommodations options in the world
- The largest software company in the world
- The two largest consulting services companies in the world
- The two largest manufacturers of home and business networking technology in the world
- The two best known athletic brands in the world
- The three largest manufacturers of home and personal computers in the world
- The four of the largest insurance firms in the U.S.
- The five of the best known brands for women's clothing in the world
And many, many more. Despite the small size of our firm, the Partners at Web Analytics Demystified have been fortunate to be able to help over 200 companies, organizations, and groups in the past seven years. When you add in our support for non-profit groups and organizations via the Analysis Exchange this number swells to over 500.
Contact us today to learn how our work can help your business!
Our Commitment to Client Success
At Web Analytics Demystified we take measurement seriously. We've staked our careers on the fact that digital data can create a foundation for business success. Yet achieving success requires more than placing tags on a page or allocating a part time resource to email everyone spreadsheets.
Success with web analytics begins with understanding the business culture, the appetite for data, and the drivers for change within the organization.
We believe that turning web analytics from a cost center into a profit center requires allocating resources to implement, manage and maintain a strategic measurement program that is capable of transcending data collection and reporting to arrive at insights and actionable outcomes. Our experience with some of the greatest brands in the world has taught us that success demands rigor and process to ensure efficiency across repeatable methods of quantifying success.
We love technology, but view it as secondary to the organizational and resource requirements.
Our philosophy is that organizations need help to align these components to develop a sustainable long-term strategy for using digital data to drive business forward. We’ve made it our business to help these organizations understand the complexity of analytics and to use data for competitive advantage.
If you've been sold on the idea that developing a successful, sustainable, and scalable web analytics organization would be easy, please call us. We've made it our job to demystify web analytics and help our clients overcome hyperbole to experience real success through digital measurement.
Contact us today to learn about our commitment to client success!