Web Analytics Demystified

Free Content from Web Analytics Demystified

At Web Analytics Demystified we have a long history of providing thought-leadership to the digital measurement community. Through our books, white papers, presentations and web analytics vendor discovery tool we have always worked to elevate everyone's level of understanding about web analytics.

White Papers

Web Analytics Demystified is happy to work with many of the most respected technology vendors including SAS, SiteSpect, Foresee Results, Tealeaf, and more! Thanks to our sponsors we are able to provide timely and objective thought-leadership on the most pressing topics facing businesses and practitioners today.

» Browse and download our white papers


Web Analytics Books

The Big Book of Key Performance Indicators by Eric T. Peterson Web Analytics Demytified from Eric T. Peterson

We are incredibly proud to be offering free electronic copies of Web Analytics Demystified and The Big Book of Key Performance Indicators. Our hope is that by giving these books away we will be able to accelerate the understanding of web analytics around the world.

» Download your free copy of these books!


Online Presentations

The Web Analytics Demystified partners are frequent speakers on the subjects of web analytics and digital measurement. Some of those presentations have been recorded and we're more than happy to make those presentations available to you.

» View our online presentations


Vendor Discovery Tool

Whether its competitive intelligence, due dilligence or professional curiosity, many practitioners and businesses alike want to know which tools are deployed on web sites across the globe. To provide these insights we have long made available our Vendor Discovery Tool, a browser-agnositic and totally web analytics marketshare evaluation tool.

» Use the Vendor Discovery Tool

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