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Online PresentationsWeb Analytics Demystified partners are sought-after public speakers on a variety of measurement-related topics. Some of our work has been captured on video that we have included below. Please contact us if you'd like one of us to speak at your conference, event, or company. Video Featuring the Web Analytics Demystified Senior PartnersConnecting the Dots: Integrating Web Analytics and Salesforce
It used to be acceptable as a marketer to report on lead volume and walk away_but with online marketing driving more of the funnel, measurement and closed-loop reporting are becoming more than just a reality. They're an absolute necessity. In this session you'll hear from industry experts about how you can integrate Web analytics with Salesforce to get more leads and help you close more deals. A "No Excuses" Approach towards Measuring Engagement
The presentation covers a practical approach for measuring online engagement and illustrates best practices from key Nedstat clients within the Retail, Media, Travel, and Government sectors. Measuring Online Success
Understanding the return on your digital marketing investment requires insight into high-level management issues as well as on-the-page experience optimization. In this presentation, Eric goes over three essential elements in order to succeed with Web Analytics: People, Process, Technology. Building a Culture of Analytics
The 2010 Webtrends Engage conference in New Orleans featured dozens of short keynote presentations called "Sprints." This video features Senior Partner John Lovett "sprinting" through our views on Creating a Culture of Measurement. Ten Tips for Testing Success: Part I
Part I of a two-part series titled "Ten Testing Tips for Testing Success" based on the white paper we wrote sponsored by SiteSpect. If you're doing any kind of A/B or multivariate testing be sure to watch this presentation. Ten Tips for Testing Success: Part II
Part II of a two-part series titled "Ten Testing Tips for Testing Success" based on the white paper we wrote sponsored by SiteSpect. If you're doing any kind of A/B or multivariate testing be sure to watch this presentation. Introduction to Key Performance Indicators
Our overview of the Web Analytics Business Process, outlining ten critical management and operational processes required of any company working to be more successful through investment in web analytics technology. All That Can Be Measured, All That Can Be Known
Our overview of the Web Analytics Business Process, outlining ten critical management and operational processes required of any company working to be more successful through investment in web analytics technology. Competing on Web Analytics
Our overview of the Web Analytics Business Process, outlining ten critical management and operational processes required of any company working to be more successful through investment in web analytics technology. |
