Web Analytics Demystified Press Release

Web Analytics Demystified and Satama Partner for Business Success

The world's leading Web Analytics specialist chooses Satama as its main partner in the Nordics.

PORTLAND, OREGON, JULY 24, 2007 - The Chief Executive Officer and Principal Consultant of Web Analytics Demystified, Eric T. Peterson and Satama have concluded a partnership agreement accounting for Satama being one of the two partners in Europe and the only partner covering the Nordic market. The collaboration was announced on September 11th at Restaurant Bank, at an exclusive Web Analytics seminar entitled 'Web Analytics in Performance Marketing'. The event also dealt with the benefits and opportunities of the Web Analytics presented by Mr. Peterson.

Web Analytics Demystified is a U.S.-based, strategic consulting group focused on helping companies achieve notable results in sales and marketing through their existing investment in Web Analytics. Also, it is the title of one of the best-selling books on Web Analytics ever published and the name of the most popular blog on the subject of Web Analytics published today. Mr. Peterson is one of the leading authorities on Web Analytics worldwide. As a speaker, author of three books, researcher with Jupiter media and principal consultant with some of the world's top web analytics vendors, his credentials are impeccable.

"This partnership recognizes that Satama is truly a world-class player in this space which is reflected by our client base such as Nokia, Pfizer, TeliaSonera, Kone, MTV3 and many more. In practical terms, the partnership means that Satama and Web Analytics Demystified can now share new ideas, push boundaries in developing new, innovative services together and refer clients to each other that otherwise would be difficult to manage due to conflicting time zones. I'm very excited by the prospect of working with him and when the world's leading expert signs the dotted line with you, you know you're doing something right," comments Mikko Isoniemi, Business Unit Director and Senior Consultant of Satama Analytics.

"I have followed Satama's rapid development in Web Analytics field for a while now. With a team of nearly 20 specialists covering Web Analytics Consulting, Search Engine Marketing and Market Research, Satama is exceptionally well-positioned in Europe to provide the same quality of consulting support that Web Analytics Demystified clients have come to expect. Furthermore, Satama's accreditation in Google Analytics and experience with WebTrends, Visual Sciences, and Omniture allows the company to deliver on their "performance marketing" message for companies of any size and sophistication. I could not be happier about this partnership and very much look forward to working directly with Satama's world-class clients around the globe," says Eric T. Peterson, The Chief Executive Officer and Principal Consultant of Web Analytics Demystified.

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic guidance to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet.

About Satama Interactive

Satama Interactive Plc is a leading digital services company. Our aim is to combine talent with technology to make work and client dialogue simple, fun and profitable. Our services portfolio focuses into three core business areas: Marketing, Productivity and Mobility. There are more than 350 experts in the Satama Group. We are based in Finland in Helsinki, Tampere, Turku and in Amsterdam, Dusseldorf and Stockholm. Satama's net sales in 2006 were EUR 35,8 million. Satama Interactive Plc (SAI1V) shares are listed on the Helsinki Exchange. More information is available at www.satama.com

For more information on Eric T. Peterson and Web Analytics Demystified, please visit www.webanalyticsdemystified.com, email eric.peterson@webanalyticsdemystified.com, or call (503) 282-2601.