Web Analytics: A Day a Month Measuring Multimedia Content in a Web 2.0 World The Voice of the Customer: Qualitative Data as a Critical Input to Web Site Optimization The Problem with Free Analytics The Web Analytics Business Process Measuring the Immeasurable: Visitor Engagement Web Analytics Salaries: 2007 Web Analytics 2007 Global Survey Web Site Analytics: Key Performance Indicators Customer Exerience Management and Web Analytics
Web Analytics Demystified: The Thought Leader

Web Analytics Demystified has been a globally recognized source of education, guidance, and thought leadership since 2002. Our books, presentations, and research are resource for web analytics practitioners across the planet, and our blogs are among the most widely read and respected in the industry.

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Mr. Peterson will be speaking next at the Keynote at SAS Global Forum 2009 on Monday, March 23, 2009 at SAS Global Forum.


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Eric T. Peterson is a popular speaker at many of the most widely-attended Internet conferences and vendor summits.

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Welcome to Web Analytics Demystified

Web Analytics Demystified is the web site for Web Analytics Demystified, Inc. and a community resource for the entire audience measurement community worldwide. Maintained by author, blogger, and consultant Eric T. Peterson, this site is the gateway to web analytics books and research, jobs, and the only global social networking event for measurement professionals, Web Analytics Wednesday.

Please browse this site and contact us if you have any questions about the content, consulting, or opportunities to work with Web Analytics Demysified.

Web Analytics News

Our Vendor Discovery Tool is Back Online

I have to admit I was a little surprised at how many people howled at me when I took the Vendor Discovery Tool offline a few weeks back, but I wanted you all to know it is back online. If you had the tool bookmarked you’ll have to update your bookmark and you may want [...]

Posted: Wednesday, November 26, 2008

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Most Recently Posted Web Analytics Job

Move to Philly! Web Analyst Position Avail at Solid Interactive and Direct Marketing Agency (Conshohocken, Pennsylvania)

Our client is a very solid mid-sized direct and interactive agency that is based in the Philly suburbs. They have a very talented, 3-analyst team and they are looking to add a fourth. They are willi [...]

Posted: Wednesday, December 03, 2008

Upcoming Web Analytics Wednesday Events

Web Analytics Wednesday events are happening around the world in the coming months in the following cities:

Rio de Janeiro, Brentwood, Austin, Ottawa, Toronto, Columbus, Sao Paulo, Irving, Philadelphia, London, Copenhagen, and more!

Click on an event location to learn more about your local event and join the experience!

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