Web Analytics: A Day a Month Measuring Multimedia Content in a Web 2.0 World The Voice of the Customer: Qualitative Data as a Critical Input to Web Site Optimization The Problem with Free Analytics The Web Analytics Business Process Creating an Integrated View of Online Customer Behavior Measuring the Immeasurable: Visitor Engagement Web Analytics Salaries: 2007 Web Analytics 2007 Global Survey Web Site Analytics: Key Performance Indicators

Web Analytics Thought Leaders

Web Analytics Demystified has been a globally recognized source of education, guidance, and thought leadership since 2002. Our books, presentations, and research are resource for web analytics practitioners across the planet, and our blogs are among the most widely read and respected in the industry.

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The X Change 2009

The web analytics communities premier conference—the X Change—will be held September 9, 10, and 11 in San Francisco at the St. Regis hotel.

See what everyone is talking about and learn more about the X Change.

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Upcoming Presentations

If you'd like to meet Mr. Peterson in person, please join him at an upcoming event.

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Company News

JUNE 10, 2009, SAN FRANCISCO, CALIFORNIA -- Semphonic and Web Analytics Demystified are proud to announce the first ever gathering of four of the web analytics industry's most influential "founding fathers" from Omniture, Urchin, Accrue, and NetGenesis in a unique keynote event talking about the evolution of the digital measurement industry..

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Welcome to Web Analytics Demystified

Web Analytics Demystified is the web site for Web Analytics Demystified, Inc. and a community resource for the entire audience measurement community worldwide. Maintained by author, blogger, and consultant Eric T. Peterson, this site is the gateway to web analytics books and research, jobs, and the only global social networking event for measurement professionals, Web Analytics Wednesday.

Please browse this site and contact us if you have any questions about the content, consulting, or opportunities to work with Web Analytics Demysified.

Web Analytics News

The Truth About Mobile Analytics

Perhaps the only thing hotter than social media right now is mobile. And with good reason — smartphones like the iPhone and Palm Pre are taking our ability to get information to entirely new levels and ushering in an era of “digital ubiquity” that is clearly without precedent. Unsurprisingly business is responding by actively exploring [...]

Posted: Thursday, June 11, 2009

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Upcoming Web Analytics Wednesday Events

Web Analytics Wednesday events are happening around the world in the coming months in  Montreal, San Francisco, Cincinnati, Philadelphia, Long Beach, Austin, Manila, Dallas, Columbus, Rio de Janeiro, Santa Monica, Seattle, Portland, Chicago, Copenhagen, Columbus, Sydney, Dallas, Aarhus, Copenhagen, Copenhagen, and more!

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