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The Big Book of Key Performance Indicators by Eric T. Peterson

The Big Book of Key Performance Indicators is the ultimate resource for anyone managing web analytics reporting and includes nearly 100 metrics, measures, and indicators
described in detail. The perfect reporting reference book!

KPI Book Owner's Site

In order to access your copy of The Big Book of Key Performance Indicators and the Microsoft Excel spreadsheets, please enter the password you were provided when you purchased the book and click the "Access Book!" button.

Featured Press

Web Analytics Demystified has been featured in hundreds of articles about web analytics in outlets like:

MarketingVOX
BtoB Magazine
Intelligent Enterprise

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Speaking Engagements

Web Analytics Demystified has presented at many of the most prestigious events around the world including:

Copia Arts Center, Napa, CA
Jupiter Webcasts
WebSideStory Digital Marketing University

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