You need to upgrade your Flash Player
Web Analytics Consulting

Web Analytics Demystified offers high touch strategic consulting services focused on creating optimal organization structures, business processes, and technology deployments that maximize the benefit of your investment in web analytics.

Press and Presentations

If you have any questions about this information please contact us by email or call call Eric T. Peterson at (503) 282-2601.

Critics Corner at Shop.ORG Annual Summit

Wednesday, September 17, 2008
Shop.ORG Annual Summit
Stranded on a Desert Island: If You Only Had One Measure of Success. What would you do if you only had one measure, one metric, or one report to guide the success of your entire web site? Would you chose conversion rate? Would you pick gross margin per visitor? Would you segment? If so, how? And would that one report be enough? Join the industry analyst, John Lovett from JupiterResearch, and the former analyst, Eric T. Peterson from Web Analytics Demystified, and watch them battle cage-match style over which one report big name retailers like Best Buy, The Gap, Apple, and Amazon should use to measure their success.

Measuring Visitor Engagement in a Web 2.0 World

Tuesday, July 15, 2008
Coremetrics
Through 2008, the traditional definition of “websites” will continue to degrade as marketers and business owners continue to invest in Web 2.0 technologies that are designed to both break the page view paradigm and move content closer to the consumer through RSS feeds, widgets, and social networks. As this evolution progresses, our historical measures of success are also in decline, and fundamental metrics and key performance indicators such as page views, visits, and bounce rate become less and less relevant. New measures of online success are required—measures of customer satisfaction, total reach, and visitor engagement. Eric Peterson will present his revolutionary framework—the “mother of all KPIs”—for measuring visitor engagement in an evolving technology landscape.FREE WEBCAST FOR EUROPEAN WEB ANALYTICS PROFESSIONALS.

Measuring Engagement on the Internet Webcast

Thursday, June 26, 2008
SEMPDX
Engagement is a hot topic in 2008 everyone wants it. Advertisers want to find engaged audiences to advertise to, sites want engaged visitors to interact with, and brands want engaged brand champions to help spread their message. But what is engagement online and how is it defined? Join SEMpdx in welcoming web analytics author and industry thought leader Eric T. Peterson as he describes why you need a measure of engagement and how you can use it.Webcast is FREE and starts at 11 AM Pacific / 1 PM Central / 2 PM Eastern. Please register in advance.

IQ Workforce Sponsors Web Analytics Demystified Job Board

Tuesday, June 03, 2008
Web Analytics Demystified Press Release
Portland, OR and New York, NY - June 3, 2008 - IQ Workforce, the leading web analytics recruiting firm and Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, today announced that the two firms have entered into an agreement for IQ Workforce to sponsor the career-oriented content on the Web Analytics Demystified web site including the job board and salary calculator.

Web Analytics for Online Retailers: Technology & Satisfaction 2008

Thursday, April 17, 2008
Elastic Path
Web analytics is hard and the needs of online retailers are often quite sophisticated. In this webinar, Web Analytics Demystified CEO and industry thought leader Eric T. Peterson will present an overview of how online retailers are doing web analytics today and how satisfied they are with their situation.In this webinar you will learn how web analytics has impacted spend on search marketing, how satisfied online retailers are with their web analytics vendors, and what the measurement landscape looks like for online retailers

Hundreds Expected to Converge for Largest Web Analytics Wednesday Social Networking Event During eMetrics Marketing Optimization Summit in San Francisco

Tuesday, April 15, 2008
Web Analytics Association Press Release
San Francisco, CA - April 15, 2008 - A consortium of marketing optimization vendors including Coremetrics, ForeSee Results, SiteSpect, and Tealeaf are proudly joining Web Analytics Demystified, Inc., the analytics industrys leading Strategic Consulting group in sponsoring Web Analytics Wednesday, the worlds only social networking event for web analytics professionals, on Tuesday, May 6, 2008, during eMetrics Marketing Optimization Summit in San Francisco.

Web Analytics Wednesday - London

Monday, March 31, 2008
Web Analytics Wednesday Event
Eric Peterson will be attending the Web Analytics Wednesday event in London, England and giving a short presentation on the future of web analytics.

Web Analytics Demystified and Semphonic Co-Sponsor 2nd Annual X Change Conference

Thursday, March 06, 2008
Web Analytics Demystified Press Release
NOVATO, CA / PORTLAND, OR - March 6, 2008 - The 2nd Annual X Change Conference will be held in San Francisco on August 18th and 19th and will be co-sponsored by Web Analytics Demystified and Semphonic, two of the leading web analytics firms in the United States. X Change is a highly focused web analytics conference for and by real world practitioners and web analytics managers, brought together into an intimate setting to share experiences and brainstorm new approaches.

The Right Information

Saturday, March 01, 2008
CXO Europe

Coremetrics Client Summit

Wednesday, February 27, 2008
Coremetrics Client Summit
Eric Peterson will be delivering the keynote presentation at the Coremetrics Client Summit 2008, talking about visitor engagement and other measures of success in a Web 2.0 world.

Online Marketing Summit 2008

Thursday, February 21, 2008
Online Marketing Summit
Eric T. Peterson will be speaking at the Online Marketing Summit in San Diego, CA on Feb 21st at 9:30 AM on the subject of Key Performance Indicators in a Web 2.0 world.

Web Analytics Wednesday - New York

Thursday, February 07, 2008
Web Analytics Wednesday Event
Eric Peterson will be joining the crowd at Web Analytics Wednesday in New York and giving a short presentation (if the room we have is appropriate for that kind of thing.)

Web Analytics: A Day a Month

Tuesday, January 15, 2008
AMA MarketingPower.com
Eric T. Peterson presents his year-long plan for companies wishing to be more successful with web analytics, outlining a reasonable roadmap for success regardless of where your company is today.

Who, What, Where, When, and Why: Understanding Visitor Interactions on the Internet

Tuesday, December 11, 2007
Webinar sponsored by Tealeaf
Please join Eric T. Peterson as he discusses the relationship between web analytics and customer experience management (CEM) technologies. Attend the webinar to learn more about the web site measurement and optimization ecosystem, including specific use case discussions on how companies are succeeding with creative combinations of these foundational technologies.This is a free webinar sponsored by Tealeaf and every attendee will receive a free copy of Mr. Petersons new whitepaper Customer Experience Management and Web Analytics: From KPIs to Customer Transactions.

Presentation on Measuring Web 2.0 at Emetrics D.C.

Monday, October 15, 2007
Washington, D.C.
Eric T. Peterson will be presenting both in the "Marketing Optimization Guru" track and also in the Web 2.0 Measurement track, discussing strategies for measuring emerging Internet technologies such as Flash, Flex, AJAX, Silverlight, RSS, XML, Pod/Vidcasts, and much more.

Web Analytics Demystified and Satama Partner for Business Success

Tuesday, September 25, 2007
Web Analytics Demystified Press Release
PORTLAND, OREGON, JULY 24, 2007 - The Chief Executive Officer and Principal Consultant of Web Analytics Demystified, Eric T. Peterson and Satama have concluded a partnership agreement accounting for Satama being one of the two partners in Europe and the only partner covering the Nordic market. The collaboration was announced on September 11th at Restaurant Bank, at an exclusive Web Analytics seminar entitled 'Web Analytics in Performance Marketing'. The event also dealt with the benefits and opportunities of the Web Analytics presented by Mr. Peterson.

SEMphonic X Change Conference

Thursday, September 20, 2007
Copia Arts Center, Napa, CA
Eric T. Peterson will be delivering the keynote presentation at the SEMphonic X Change conference, a highly focused Web Analytics conference for and by real world practitioners. Mr. Peterson will be setting the stage for the conference by examining the most common obstacles companies face doing web analytics and how to overcome those obstacles.

Advanced Analytics Session at Shop.ORG Annual Summit

Tuesday, September 18, 2007
Mandalay Bay Resort, Las Vegas, NV
Eric T. Peterson and Patti Freeman-Evans from JupiterResearch will be leading a panel on process-driven analytics, focusing on critical management and operational issues like staffing models, key performance indicators, reporting vs. analysis, controlled experimentation, and the web analytics ROI calculation. We will be joined on our panel by analytics managers from Intuit, Circuit City, and Backcountry.com.

OX2 Web Analytics Day

Friday, September 14, 2007
Brussels, Belgium
Eric T. Peterson will be presenting twice at the second OX2 Web Analytics Day in Brussels, Belgium. Seats are limited so hurry and register now!

Panelist at e.Day in Holland

Thursday, September 13, 2007
Rotterdam, Holland
Eric T. Peterson will be on the web analytics panel at e.Day in Holland. Other speakers at this event include Biz Stone of Twitter, Dirk-Willem van Gulik from Skype, Rolf Skyberg, and Mark Fletcher (founder of Bloglines.)

Web Analytics Wednesday in Stockholm Sweden

Tuesday, September 11, 2007
Stockholm, Sweden
Eric T. Peterson will be traveling to Stockholm, Sweden to join in on the fun in the most popular and most well attended Web Analytics Wednesday event anywhere in the world. Hosted by Lars Johansson and sponsored by IndexTools, WebTrends, Omniture, and Satama.

ForeSee Results Customer 2.0 A2 Conference

Thursday, September 06, 2007
Ann Arbor, MI
Eric T. Peterson will be delivering the keynote speech "The Role of Voice of Customer in the Web Analytics Ecosystem" at ForeSee Results customer conference.

Travel Industry of America ESTO 2007

Friday, August 17, 2007
Phoenician Hotel, Scottsdale, AZ
Eric T. Peterson will be talking to the entire Educational Seminar for Tourism Organizations about web metrics for tourism and travel sites, focusing on actionable metrics designed to help tourism site operators identify valuable content and opportunities.

Keynote Presentation at Marketing ROI Day in Tokyo

Wednesday, August 01, 2007
Tokyo International Forum, Tokyo, Japan
Eric T. Peterson will be delivering the keynote presentation at the Digital Forest annual Marketing ROI Day. He will be speaking about process-driven analytics and the relationship between technology, people, and process in web site measurement.

Companies Deploying Free Web Analytics Have a Way to Go

Tuesday, July 24, 2007
Web Analytics Demystified Press Release
PORTLAND, OREGON, JULY 24, 2007 - Web Analytics Demystified, the premier strategic consulting and research group for web analytics, announced today the availability of a new report highlighting the risks associated with choosing a free web measurement solution. Despite the fanfare regarding the recent upgrade to Google Analytics, the research strongly suggests that companies choosing free applications are significantly more likely to under-utilize web analytics and are therefore less likely to appreciate many of the benefits commonly associated with web site measurement.

Using Web Analytics to Optimize SEO and SEM Efforts

Wednesday, June 27, 2007
Searchnomics 2007
Searchnomics 2007 Conference is aimed at web and internet marketing professional interested in search related topics. Eric T. Peterson will be presenting on the critical metrics that businesses need to understand and optimize their search marketing efforts.

Semphonic Forms Strategic Alliance with Eric T. Petersons Web Analytics Demystified

Thursday, June 21, 2007
Web Analytics Demystified Press Release
NOVATO, CA and PORTLAND, OR - June 21, 2007 -Semphonic, a leading web analytics consultancy, and Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, today announced that the two firms are shaking hands to form a strategic alliance that will provide companies seeking web analytics help with a complete solution.

Business Marketing Association Annual Conference

Thursday, June 14, 2007
Venetian Hotel, Las Vegas
Eric T. Peterson will be presenting on the use of Key Performance Indicators in the BMAs Acquisition/Interaction track.

Web Analytics Demystified Announces Collaborative Partnership with Stratigent

Wednesday, June 13, 2007
Web Analytics Demystified Press Release
CHICAGO, IL AND PORTLAND, OR -- June 13, 2007 -- Stratigent, the global leader in web analytics consulting, and Web Analytics Demystified, recently founded by web analytics industry thought-leader Eric T. Peterson, announced a partnership today that is designed to enhance both firms' ability to provide world-class guidance to companies already deeply invested in web analytics. As companies commit more resources to web analysis, it is evident that there is a clear need to help improve ROI of those investments and to help business gain a competitive advantage. By joining forces, the two firms offer a comprehensive solution to help businesses gain a competitive advantage through Stratigent's and Web Analytics Demystified's collective experience of web analytics best practices.

Eric T. Peterson Marquees as Keynote Speaker at SEMphonic XChange Conference

Tuesday, June 12, 2007
SEMphonic Press Release
NOVATO, CA--(Marketwire - June 12, 2007) - Semphonic, a leading web analytics consultancy today announced the XChange Conference. XChange is a highly focused web analytics conference for and by real world practitioners and web analytics managers, brought together into an intimate setting to share experiences and brainstorm new approaches. The Conference will be held on September 20th and 21st in Napa, California at COPIA -- the Premier Wine, Culinary and Arts Center nestled in the very heart of Napa's Wine Country during the most beautiful and exciting time of year in the wine country. Eric T. Peterson of Web Analytics Demystified, the noted web analytics author, consultant, and speaker, will marquee as Keynote Speaker and also serve as one of the expert facilitators.

Web Strategy Show: Eric Peterson, Web Analytics Guru on Measurement, Engagement and Attention

Friday, June 08, 2007
Web Strategy by Jeremiah
An interview I did with Jeremiah Owyang (Jeremiah the Web Prophet) from PodTech.net just prior to announcing my new company, Web Analytics Demystified. The interview has some background noise but is otherwise pretty interesting.

3 mistakes with Web analytics

Friday, June 08, 2007
DMNews

Web Analytics Demystified Global Survey Uncovers Significant Risks to Web Measurement Deployments

Tuesday, June 05, 2007
Web Analytics Association Press Release
PORTLAND, OR and WASHINGTON, DC--(Marketwire - June 5, 2007) - Eric T. Peterson, renowned web analytics author, expert and industry thought leader, and the Web Analytics Association today announced the availability of the largest study to date on web analytics usage and attitudes, conducted by Petersons company, Web Analytics Demystified. Over 1,000 web analytics practitioners, consultants and end-users around the world participated in this survey, the results of which are freely available at Petersons web site, www.webanalyticsdemystified.com.

Web Analytics Demystified and OX2 Partner to Provide World-Class Analytics to European Clients

Thursday, May 31, 2007
Web Analytics Demystified Press Release
ZEIST, HOLLAND, MAY 31, 2007 — The Belgian interactive agency OX2, a leader in the field of online behaviour measurement and analysis, is happy to announce its partnership with Web Analytics Demystified, Inc., recently founded by international web analytics thought leader Eric T. Peterson. The objective of this partnership is to offer in Europe a complete range of Web Analytics solutions that include both auditing and services for most WA solutions. Furthermore, this partnership is a unique opportunity for European clients to benefit from Eric T. Peterson's world-renowned experience.

Presentation of European Survey Data

Thursday, May 31, 2007
Webanalytics Congres in Zeist, Holland
Ton Wesseling from Holland videotaped my presentation at the Webanalytics Congres and has put it on the Internet. The presentation is about 60 minutes long including Q&A at the end.

Webanalytics Congres

Thursday, May 31, 2007
Figi Zeist, Zeist, Netherlands
Eric T. Peterson will be the final presenter at the Webanalytics Congress in Holland, sponsored by Google, Moniforce, and Visual Sciences.

Aquent and Eric T. Peterson's Web Analytics Demystified Announce Strategic Web Analytics Partnership

Thursday, May 17, 2007
Web Analytics Demystified Press Release
BOSTON, MA AND PORTLAND, OR (May 17, 2007) - Aquent, the world's leading marketing staffing firm, and Eric T. Peterson, noted web analytics author, consultant, and speaker, today announced a first of its kind partnership to help organizations more successfully leverage web analytics as part of their online marketing efforts.

Presentations on Key Performance Indicators and Web Analytics Business Process

Tuesday, May 15, 2007
WebSideStory Digital Marketing University
Eric T. Peterson will be presenting two classes at WebSideStory Digital Marketing University in San Diego, California covering Key Performance Indicators and the Web Analytics Business Process.

Learn more at: http://www.websidestory.com/services/education/view-course.html?cid=D203 and http://www.websidestory.com/services/education/view-course.html?cid=D209

Four Gurus For You - A Web Analytics Roundtable

Wednesday, May 09, 2007
Emetrics 2007 - San Francisco
Virtual attendance at the San Francisco Emetric’s Summit Gurus Breakfast – your chance to listen in to this one hour session with Eric Peterson, Avinash Kaushik, Bryan Eisenberg and Jim Sterne. Conference call starts at 7 AM Pacific time and REGISTRATION IS REQUIRED.

See http://www.webanalyticsassociation.org/en/cev/?148 for more details.

Aurélie Pols becomes the first European member of Web Analytics Demystified, Inc.'s Board of Advisors.

Wednesday, May 09, 2007
Web Analytics Demystified Press Release
BRUSSELS, BELGIUM, MAY 9, 2007 - Belgian interactive agency OX2, leader in the field of Web Analytics - the measurement of online activity and customer behavior -announces its association with Eric Peterson's prestigious new company, Web Analytics Demystified, Inc. Aurélie Pols, Web Analytics Team Leader at OX2, will join the new company's Board of Advisors.

Web Analytics Demystified, Inc. Provides Strategic Guidance on Web Business Process

Tuesday, May 08, 2007
Web Analytics Demystified Press Release
PORTLAND, OREGON, MAY 8, 2007 - Eric T. Peterson, renowned web analytics author, expert, and industry thought leader, announced today the formation of a new strategic consulting group focused on helping companies maximize the value of their investment in web analytics. Web Analytics Demystified, named after Mr. Peterson's best selling book, will immediately begin providing business consulting to companies working to maximize the value of their investment in web analytics.

Keynote Presentation at Emetrics San Francisco 2007

Monday, May 07, 2007
Emetrics 2007 - San Francisco
Presentation of the findings of the March 2007 web analytics survey at Emetrics 2007 in San Francisco. Learn more about Emetrics at www.emetrics.org.

Web Analytics Demystified: Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts

Tuesday, March 06, 2007
AMA MarketingPower.com
Recorded webcast of Eric T. Peterson webcast sponsored by the American Marketing Association and Aquent. This event was the largest AMA webcast in history with over 2,200 registrants and over 1,100 attendees.

Technology: Analyze This

Friday, December 01, 2006
BusinessWeek

The Ideal Web Analytics Tool

Tuesday, April 18, 2006
ClickZ

Stratigent Web Analytics Newsletter

Thursday, December 01, 2005
Stratigent

Google: Analyse this

Monday, November 14, 2005
Silicon.com

The Cookie Campaign

Friday, July 22, 2005
iMedia Connection

SHOULD YOU JOIN THE BROWSER WARS?

Monday, November 29, 2004
CNN Money

If you have any questions about the information contained on this page, please feel free to contact us directly at Web Analytics Demystified.

Featured Press

Web Analytics Demystified has been featured in hundreds of articles about web analytics in outlets like:

MediaPost Publications
CMO Council Newsletter - August 2007
New York Times

More »

A Popular Speaker

You need to upgrade your Flash Player

Eric T. Peterson is a popular speaker at many of the most widely-attended Internet conferences and vendor summits.

More »

Past Clients

Web Analytics Demystified has worked with many of the best known brands in the world.