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All Web Analytics Demystified Blogs
The following are all of the most recent blog entries from the Web Analytics Demystified partners. If you'd like you can read Eric T. Peterson, John Lovett, and Adam Greco's individual blogs. If you want to follow us please consider subscribing via email, RSS, or following @johnlovett, @adamgreco and @erictpeterson in Twitter.
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Product Page Tab Usage [Omniture]
If you sell products on your website, you will often find the need to provide detailed information to those browsing your products. For example, below you can see a product detail page for a Gas Grill. As you can see, there are tabs for Specifications, Ratings & Reviews, etc… One of the things I have
» Keep reading "Product Page Tab Usage [Omniture]"
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Welcome Demystifier Brian Hawkins!
Adam, John, and I are incredibly excited to announce that industry veteran Brian Hawkins is joining Web Analytics Demystified to help us expand our offerings around testing, optimization, and personalization of all forms of digital communication. Brian is the most widely recognized expert in the field when it comes to Enterprise-class optimization and personalization technology,
» Keep reading "Welcome Demystifier Brian Hawkins!"
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Announcing the Analysis Exchange Scholarship
Continuing our long-standing efforts to support the broader digital measurement, analysis, and optimization community around the globe, I am incredibly happy to announce the creation of the Analysis Exchange Scholarship Fund. You can read the press release and learn more about the effort at the Analysis Exchange web site, but in an nutshell thanks to
» Keep reading "Announcing the Analysis Exchange Scholarship"
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Internal Search Position Placement [Omniture]
When it comes to searching on the Internet, where a particular search result appears in the list of results can make an enormous difference. Companies pay big bucks to SEM and SEO experts to tell them how they can be ranked higher for specific search keywords. While you cannot control all that happens to you
» Keep reading "Internal Search Position Placement [Omniture]"
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Big News from Web Analytics Wednesday!
Just a quick note of thanks to OpinionLab, ObservePoint, and Splunk who have joined I.Q. Workforce as official sponsors of our global Web Analytics Wednesday series for 2012. Thanks to these very generous organizations, my partners and I are going to be able to continue to help Web Analytics Wednesday evolve and continue to be
» Keep reading "Big News from Web Analytics Wednesday!"
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My New Year's Resolutions, Demystified
Happy New Year everyone! I hope you had a relaxing and joyous Holiday season and are as excited as I am about what the coming year has in store. While I’m not much for making predictions I am a big fan of making resolutions, both personal and professional. Here are five high-level resolutions that Adam,
» Keep reading "My New Year's Resolutions, Demystified"
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Integrating SiteCatalyst & Tealeaf
In the past, I have written about ways to integrate SiteCatalyst with other tools including Voice of Customer, CRM, etc... In this post, I will discuss how SiteCatalyst can be integrated with Tealeaf and how to implement the integration. This post was inspired and co-written by my friend Ryan Ekins who used to work at
» Keep reading "Integrating SiteCatalyst & Tealeaf"
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Counting ROI in Pennies with Social Media
"Goddam money. It always ends up making you blue as hell." ~ Holden Caufield, The Catcher in the Rye That is…if you let it. During our webinar yesterday Activating Your Socially Connected Business, Lee Isensee (@OMLee) and I caused a minor flurry on Twitter when I Tweeted about the results Lee showed from the IBM/comScore
» Keep reading "Counting ROI in Pennies with Social Media"
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Real-Time Analytics in SiteCatalyst [Omniture]
While I have never been a huge fan of “real-time” web analytics, when Google started giving it away as part of GA, there was quite a buzz in the web analytics community. The reason I have not been such a fan of real-time analytics is not because I don’t see cases where it would be
» Keep reading "Real-Time Analytics in SiteCatalyst [Omniture]"
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The Evolution of Web Analytics Wednesday
I’ve been thinking a lot about some of the community events that my partners and I have had the opportunity to create over the years lately. While a lot of the focus recently has been on ACCELERATE — the web analytics industry’s first free conference series — our efforts more will turn back to Analysis
» Keep reading "The Evolution of Web Analytics Wednesday"
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