All Web Analytics Demystified Blogs

The following are all of the most recent blog entries from the Web Analytics Demystified partners. If you want to follow us please consider subscribing via email, RSS, or following @johnlovett, @adamgreco, @brianthawkins, @willeitner, @michelejkiss, @joshovest, and @erictpeterson on Twitter.

	Big vs. Little Implementations [SiteCatalyst] Over the years, I have worked on Adobe SiteCatalyst implementations for the largest of companies and the smallest of companies. In that time, I have learned that you have to have a different mindset when it comes to each type of implementation. Implementing both the same way can lead to issues. Big implementations (which can ... » Keep reading "Big vs. Little Implementations [SiteCatalyst]"
	eMetrics San Francisco 2013 Wrap-Up This month the Web Analytics Demystified team travelled to San Francisco for the eMetrics Marketing & Optimisation Summit. Here are a few of the things that emerged for me from the event. Communication is critical When hiring: Communication is a truly critical skill for analysts. Balaji Bram from Walmart recommends looking for digital analytics talent ... » Keep reading "eMetrics San Francisco 2013 Wrap-Up"
	DAA Awards for Excellence: Thank You On Tuesday, April 16, (almost all) my partners and I were lucky enough to attend the DAA Awards for Excellence Gala, held in San Francisco during the eMetrics Digital Marketing & Optimisation Summit. Apart from a lovely meal, a great keynote and a chance to network with industry colleagues, the Gala is also where the ... » Keep reading "DAA Awards for Excellence: Thank You"
	Welcome Josh West, Adobe, and Google! I am delighted to announce three big additions to the Web Analytics Demystified family today! The first is our newest Partner and lead for tag management, platforms, and technology, Mr. Josh West. Josh is an incredibly experienced developer and has been working in the digital measurement space for years, both at Omniture and more recently ... » Keep reading "Welcome Josh West, Adobe, and Google!"
	Handy Google Analytics Advanced Segments for any website Advanced Segments are an incredibly useful feature of Google Analytics. They allow you to analyse subsets of your users, and compare and contrast behaviour. Google Analytics comes with a number of standard segments built in. (For example, New Visitors, Search Traffic, Direct Traffic.) However, the real power comes from leveraging your unique data to create ... » Keep reading "Handy Google Analytics Advanced Segments for any website"
	Three Things You Need To Move From Reporting To Analysis Reporting is�necessary but not sufficient. Don’t get me wrong – there will always be some need to see on-going status of key metrics with an organisation, and for business people to see numbers that trigger them to ask analysis questions. But if your analysts spend 40 hours a week providing you with report after report ... » Keep reading "Three Things You Need To Move From Reporting To Analysis"
	Revenue Bands [SiteCatalyst] When it comes to tracking online purchases in SiteCatalyst, there are many different ways to report on Orders, Units and Revenue. There are the standard shopping cart metrics and an easy way to create calculated metrics using those cart metrics, such as Average Order Value (AOV). However, a question I get from time to time ... » Keep reading "Revenue Bands [SiteCatalyst]"
	Will Chrome Solve our Multi-Device Problem? Google recently launched a new television commercial that advertised their Chrome browser as a solution for your computer, tablet, and mobile device. For marketers and digital analytics pros of all types, this solution has real potential. Not because of the convenience of the solution, but because it potentially solves our problem of identifying visitors to ... » Keep reading "Will Chrome Solve our Multi-Device Problem?"
	How to Built a Cohort Analysis in Adobe ReportBuilder As a follow-up to Adam's Cohort Analysis post for SiteCatalyst I wanted to provide an example of how you can easily translate a standard output from Adobe ReportBuilder into the cohort view. I have seen some other posts on how to create a cohort analysis in Adobe ReportBuilder but they all seem to require a ... » Keep reading "How to Built a Cohort Analysis in Adobe ReportBuilder"
	New White Paper on Tag Management from Demystified! Lately it seems like nearly every conversation I have with a client or prospect touches on Tag Management Systems (TMS). If it’s not a client or prospect, it’s a Venture Capitalist asking who they should throw money at, or it’s a new TMS firm pitching us on why they are the “easiest, fastest, most best-est ... » Keep reading "New White Paper on Tag Management from Demystified!"

If you want more please browse all of the posts written by Eric T. Peterson, John Lovett, Adam Greco, Kevin Willeitner, Michele Kiss, Josh West or Brian Hawkins.