Web Analytics Blogs
The Web Analytics Demystified weblogs are written by some of the most experienced practitioners and consultants in the industry, touching on highly relevant themes and sharing extremely practical knowledge. Authored by Web Analytics Demystified Principal Consultants Eric T. Peterson and Aurelie Pols, our blogs are among the most widely read in the web analytics industry.
Read the latest from Eric T. Peterson and Aurelie Pols
Web Analytics Weblogs
Guest Blogs
RSS FEEDS 
Are You Plugged In?
Have you signed up to join the
people around the world are signed up for an upcoming Web Analytics Wednesday event?
Web Analytics Demystified Blogs
Here are the most recent posts from the Web Analytics Demystified bloggers, Eric T. Peterson and Aurelie Pols, as well as writing from our Guest Bloggers Judah Phillips, Paul Holstein.
The supply-side of Econsultancy’s Online Measurement & Strategy report
On the Eurostar for a Web Analytics Wednesday event in London, I was reviewing Econsultancy’s excellent Online Measurement and Strategy Report, getting back to it, after a couple of days of reflection. Tomorrow, I’ll be talking in Germany at Sapient about Web Agencies’ Web Analytics business models, which I’m really looking forward to as well. These [...]
Published on
The Truth About Mobile Analytics
Perhaps the only thing hotter than social media right now is mobile. And with good reason — smartphones like the iPhone and Palm Pre are taking our ability to get information to entirely new levels and ushering in an era of “digital ubiquity” that is clearly without precedent. Unsurprisingly business is responding by actively exploring [...]
Published on
X Change Keynote Announced
I am incredibly excited to announce the keynote presentation for X Change 2009 to be held September 9, 10, and 11 in San Francisco at the St. Regis hotel. This year to kick things off we have arranged to have four guys that have done more than anyone to define the web analytics industry join [...]
Published on
Great EU WAW events mid-June: over 300 attendees!
With a turn-up of 43,77%, participation in the European Parliamentary elections remains disappointing. I’m not all that surprised as for me, being Dutch while living in Brussels, Belgium and moving soon to Madrid, I found it hard to vote for Belgian representatives of the EU. Following political debates within different countries, it confused me more than ever [...]
Published on
Oops, SAS uses Google Analytics?
A couple of months ago, I had the privilege to get a demo of SAS’s fine analytics tool. Frankly, I was impressed. You would think that a company that makes a good analytics tool would use that tool on their own website, wouldn’t you? Imagine my surprise when I fired up Stephane Hamel’s WASP Firefox Add-in [...]
Published on
Time is Money… Really!
Recently, there was a thread on the WAA forum about content distribution networks and whether increased page load times could justify the cost of the CDN. I asked our Marketing Director, Juan Ribero, to give me his input on the subject and here is what he wrote: Everybody likes a fast car. I’ve never heard a single [...]
Published on
EU Privacy threat: Phorm & HADOPI?
I just can’t believe that the European Commission would actually be influenced by electoral outcomes to take a stance on something as crucial as privacy. European Parliamentary Elections are scheduled for June 4-7th. So, what’s the story? Recent events have shown that EU Telecoms Commissioner, Viviane Reding, not to be opposed to the French HADOPI law. [...]
Published on
Davos, TED, X Change, …
Okay, so maybe the headline for this post is a wee hyperbolic, but if you’ve been to the X Change in the past I know you’ll forgive me my excitement. Yes, it’s that time of the year again, time to get ramped up for the X Change! This year’s conference is being held at the extra [...]
Published on
Demystifying Europe …
When I quit my job at Visual Sciences back in May 2007 to form Web Analytics Demystified I did so because I had a vision of a new type of web analytics consulting group. I very much wanted to build a small practice made up of very senior people capable of solving the really hard [...]
Published on
Introducing Aurélie Pols …
René asked me if I wanted to join his company. I said yes, on one condition: that I could set-up a Web Analytics team. He frowned. A Web what? That was in 2003 and the start of OX2, which turned out to be one of the leading independent Web Analytics consulting services agencies on the [...]
Published on
The X Change 2009
The web analytics communities premier conference—the X Change—will be held September 9, 10, and 11 in San Francisco at the St. Regis hotel.
See what everyone is talking about and learn more about the X Change.
More »
Well-Known Online
Web Analytics Demystified is a regular contributor to articles about web analytics in many of the best known online journals.
More »
Past Clients
Web Analytics Demystified has worked with many of the best known brands in the world.
