Web Analytics Blogs

The Web Analytics Demystified weblogs are written by some of the most experienced practitioners and consultants in the industry, touching on highly relevant themes and sharing extremely practical knowledge. If you're not reading Eric Peterson, Judah Phillips, and Paul Holstein, you should be!

Web Analytics Demystified Blogs

Here are the most recent posts from the Web Analytics Demystified bloggers, Eric T. Peterson, Judah Phillips, Paul Holstein, and the collective of big thinkers at The Future of Web Analytics, Demystified.

Guest Post: Web Analytics in a Recession?

This is a guest post from Corry Prohens of IQ Workforce. Corry is a sponsor of the Web Analytics Demystified Job Board and one of the most plugged-in folks I know in our industry. He’s helped some great companies find talent, and some amazing talent find great companies which is, as we all know, one [...]

Published on Thu, 03 Jul 2008 09:33:21 PDT by Eric T. Peterson

AVG LinkScanner Obfuscates User Agent!

AVG has obfuscated their user agent. The current agent for customers of their free and paid tool now cloaks itself as IE6: Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1) In addition to the easily detectable user agent: Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1;1813) This news is not good. If you filter SV1 agent, you risk filtering legitimate [...]

Published on Mon, 30 Jun 2008 04:19:48 PDT by Judah Phillips

Welcome Paul Holstein to the Demystified weblogs!

Those of you who have been following the Web Analytics Forum at Yahoo! groups will no doubt be as excited about this announcement as I am: I am delighted to let you know that Paul Holstein, co-founder, Vice President, and COO at CableOrganizer.com will be taking over for Daniel Shields here at the Web Analytics [...]

Published on Sun, 29 Jun 2008 21:11:25 PDT by Eric T. Peterson

Honored to be Blogging

Hello all, I’m the new blogger in town. My name is Paul Holstein and I’m one of the founders of CableOrganizer.com. One of our former employees, Dan Shields, was writing for this blog, but he’s moved on to his own practice. Eric Peterson has been kind enough to extend his invitation to write for this site [...]

Published on Sun, 29 Jun 2008 19:51:36 PDT by Paul Holstein

Update on AVG LinkScanner

Here’s the deal. AVG LinkScanner doesn’t execute javascript nor take cookies. I had that confirmed by the Chief Research Officer at AVG, Roger Thompson. So why is the AVG user agent showing up in that data collected from certain page tag configurations? The AVG LinkScanner currently requests gifs in noscript tags! A best practice in web analytic’s page tag configuration is [...]

Published on Thu, 26 Jun 2008 04:17:22 PDT by Judah Phillips

Larry Freed and Lars Johannson interview me about X Change

If you’re considering coming to San Francisco for the X Change conference on August 17, 18, and 19 but are still wondering what the conference has to offer you may want to check out these interviews I did with Lars Johannson last week and Larry Freed this week. Both guys asked good questions — my favorites [...]

Published on Mon, 23 Jun 2008 20:11:39 PDT by Eric T. Peterson

Great jobs at Intuit; Our job board is now GLOBAL

Two job related items worth noting, just in case you are either in the market for a new job or, perhaps more likely, are seeking smart folks to help you get your web analytics house in order. First, the fine folks at Intuit in San Diego are looking for a Senior Manager for Web Analytics. From [...]

Published on Mon, 23 Jun 2008 13:00:27 PDT by Eric T. Peterson

AVG LinkScanner Bot Executes JavaScript?!?

The well-researched answer is “no.” The AVG LinkScanner Bot appears to prefetch the js and the gif (and pretty much everything else on the page), which for certain tools and their tag configurations generates false page views and visits (and the derivatives thereof), just like it’s “legitimate” traffic. If your tag configuration is set up with [...]

Published on Sat, 21 Jun 2008 00:11:30 PDT by Judah Phillips

Sunday Night Thinking on Mobile Analytics…

Mobile analytics for Internet-enabled wireless devices is a fairly hot topic for companies seeking to acquire customers, extend their brand, or expose content in “innovative” ways. Obviously, the iPhone and Blackberry are pushing development in this area forward, but there really aren’t a lot of players in this space. Nedstat, CoreMetrics, and Omniture offer capabilities mixed [...]

Published on Sun, 15 Jun 2008 17:11:16 PDT by Judah Phillips

It is official: IndexTools is now free for everyone!

No, it’s really not, sorry. But as long as I have your attention I wanted to talk about a thread developing at the Web Analytics Forum about IndexTools not yet being freely available to all that I think is pretty interesting. Does anyone remember how long Google had Urchin before they gave away Google Analytics for [...]

Published on Fri, 13 Jun 2008 00:16:01 PDT by Eric T. Peterson

Ready for X Change?

Are you ready for Semphonic X Change in San Francisco, August 18th and 19th?

Semphonic X Change is the experts web analytics conference. Come to X Change and talk with your peers about the real problems in web analytics today.

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Web Analytics Demystified is a regular contributor to articles about web analytics in many of the best known online journals.

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Past Clients

Web Analytics Demystified has worked with many of the best known brands in the world.

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