Well, I made it to the Biltmore in beautiful Santa Barbara and after a nice dinner with my in-laws I poked around the conference room only to discover poor cell phone reception and no cell-based Internet access (Verizon, can you hear me now?) So, my grand plans to blog Emetrics as it happens seem unlikely to materialize. Instead I’ll take copious notes and try and carve out time to upload them, especially since according to our host, Jim Sterne, this is the last year (for real this time) we’ll be at the beautiful Biltmore. Jim showed me the room — gone are the round tables and copious free space at the back of the room. Now we’re in rows, all 200 of us, with standing room in the back.

How far we’ve come in five short years. Why, it seems like only yesterday when it was Jim, Terry Lund, me and 50 or so others trying to fill this cavern of a room. Now Sterne has a complete sell-out and the hotel is overrun by web analytics folks (I spotted Shane Atchinson/ZAAZ drinking something from a Chilhully-looking goblet as I walked my daughter back from the beach …)

Crazy.

In fact, further evidence of the popularity of the subject, and I kid you not, I actually saw Kerry Kim from Intel reading Web Analytics Demystified on the airplane on the way down from Portland. I’m not sure I’ve ever actually seen someone actually reading the book in a public place.

I guess web analytics is happening now. Go figure.

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