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Web Analytics Demystified Blogs

Here are the most recent posts from the Web Analytics Demystified bloggers, Eric T. Peterson, Judah Phillips, Paul Holstein, and the collective of big thinkers at The Future of Web Analytics, Demystified.

We are Drinking the Tea

A couple posts back, I mentioned that we are interested in using Tealeaf to analyze our visitor sessions with the hope of fixing any interface issues. Well, we signed up for them on Friday. I’ve decided to blog about our experiences using tealeaf and give you an inside look into the implementation. Let’s start with the [...]

Published on Fri, 05 Sep 2008 08:39:46 PDT by Paul Holstein

Responding to Jim Novo’s 12 Jul 08 9:40am comment

(This post is a response to Jim Novo’s 12 Jul 08 9:40am comment. I’m posting it here as I’m including some images and I need to post rather than comment in order for images to show up. You can read the original comment here) Thanks, Jim. Good to be engaged. Yes, I’m familiar with Recency. We use [...]

Published on Fri, 29 Aug 2008 06:37:29 PDT by the Future Collective

Getting the Business To Listen

One of the huddles I attended at xChange was entitled “Getting Analysts to Produce Analysis and Getting the Business to Listen.” I was mostly interested in the first part on how to get the analysts to produce, but I was far outnumbered by the others who wanted to know how to get the business to [...]

Published on Wed, 27 Aug 2008 13:21:20 PDT by Paul Holstein

Measuring the Customer Experience

One of the huddles I attended at xChange was titled: Integrating Customer Experience and Marketing Data with Web Analytics. We went around the room and discussed what we do to measure the customer experience. Here’s what we do at my company: We review our Product Reviews to see the problems or successes our customers experience. We have [...]

Published on Fri, 22 Aug 2008 12:14:04 PDT by Paul Holstein

A Few Thoughts after X Change…

Another X Change has come and gone. This year’s conference at the Ritz Carlton in San Francisco was even better, I think, than last year at Napa. The huddles were more focused on sharing practitioner knowledge, ideas, and best practices, and I really liked that. There were no vendors leading huddles, and I really liked that too. One [...]

Published on Fri, 22 Aug 2008 01:56:08 PDT by Judah Phillips

ReEnergized from Xchange 2008

I just got back from Xchange 2000 (the premier web analytics conference) last night and I’m inspired. The conference was amazing. Gary Angel and Eric Peterson were the perfect hosts for this conference. Unlike traditional conferences, Xchange is mostly a collection of huddles with a small group of like minded participants who really dive deeply into the [...]

Published on Thu, 21 Aug 2008 11:50:14 PDT by Paul Holstein

Recap on the X Change

This week’s X Change conference in San Francisco was very successful, at least by my measure, and I wanted to briefly summarize some of what I saw and heard for those of you who couldn’t join us. Before the event, Bill Gassman from Gartner commented to me “the more things change, the more things stay the [...]

Published on Thu, 21 Aug 2008 09:39:24 PDT by Eric T. Peterson

Responding to “Visitor Engagement: Time for a reality check?”

Howdy All, this post is a response to Visitor Engagement: Time for a reality check? posted by Matt Belkin, 14 July 08 on Industry Insights The Omniture Blog. A friend sent me the link and asked for my thoughts. I read the post, formed my thoughts, asked some folks to review what I wrote, did a [...]

Published on Thu, 21 Aug 2008 08:17:08 PDT by the Future Collective

Conversion Factors

Now that we know why people don’t convert on your site, let’s look at all the factors that can affect your conversion rate. Here they are: Trust Elements: - Safe Shopping Icons (hacker safe, BBB) - Toll Free Number visible - Address visible - Quality of Design - Quality Domain Name - Money Back Guarantee - Risk Reversal (We’ll pay the return shipping) - [...]

Published on Fri, 15 Aug 2008 10:17:36 PDT by Paul Holstein

5 Reasons People don’t Convert

This is the first in a two part post about conversion rates. But before I get into details about what your conversion rate should be and how to improve it, I wanted to explain why people don’t convert. Essentially, there are only 5 basic reasons folks don’t convert: Reason #1: They don’t need your product or [...]

Published on Tue, 12 Aug 2008 06:50:11 PDT by Paul Holstein

Blog Comments

Craig Smith: This is definitely the future of online marketing

BJ Cook: This is an excellent eye into your daily business

Steve Jackson: @Jim; The good thing about doing customer analysis

Jim Novo: Steve, try reading this again now: http://blog.jim

Steve Jackson: Jim's post closely correlates to one of the points

Jim Novo: Joseph - It seems we are largely in agreement, at

Joseph Carrabis: Howdy, Jim, I responded to your 12 Jul 08 9:40am c