Want to learn the Adobe Analytics and Testing platforms from the team at Web Analytics Demystified? Sign up for our April 2014 "Adobe Intensive" and learn Enterprise Analytics from the best in the business!

Analytics ... and Beer!

Web Analytics "Wednesday" is a free social networking event that has been connecting digital analysts with other members of their local community since 2007.

About Web Analytics Wednesday ...

Web Analytics Wednesday was founded in 2007 with a singular goal: to connect the world's analysts personally, over drinks, to grow and foster our community. Since 2007 over 10,000 analysts and analytics practitioners have participated in these events, in every major city, on every continent (almost, we are working on the arctic regions.)

In 2014 the events are generously sponsored in part by Tealium and Web Analytics Demystified ... which basically means that the drinks are on us!

Tealium is the leader in enterprise tag management, helping marketers solve their big data challenge at its source. Tealium’s web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, Lenovo, A+E Networks, Fox Networks Group, Urban Outfitters, Nokia, NHL, Sony Online Entertainment, and many more.


Web Analytics Demystified the the global leader in digital analytics and optimization consulting for the Enterprise. Founded by author Eric T. Peterson and built around the most recognized and respected names in digital measurement, Demystified provides clients the industries only "white glove" experience, ensuring that problems are solved the right way, the first time, every time. Services range from the highly strategic to the deeply technical, allowing clients like Best Buy, Home Depot, Adidas, Nestle USA, Google, Nationwide, HP, Nike, Vistaprint, Univision, Robert Wood Johnson Foundation, Ameriprise, State Farm, and others to work with a single, experienced solution provider for all of their analytics, testing, and optimization needs.


Upcoming Events ...

Kennedy School in Portland

Special Web Analytics Wednesday with the entire team from Web Analytics Demystified. Come hear Eric Peterson John Lovett, Adam Greco and more talk about the digital measurement and optimization industry and enjoy free beer and wine!


Eric T. Peterson

Date: Wednesday, April 23, 2014 at 6:00 PM

Kennedy School


5736 NE 33rd Ave, Portland Oregon


This event is generously sponsored by Tealium


Share this event with others

Register: Register and join 17 of your peers at Kennedy School

Eric T. Peterson, arlenek, bill.baker, brian, chip416, chris.zakharoff, dennise.yeh, eandren, eric.peterson, gholiat, joshua.h.levin, kopkacobana, mahsu, maria.araiza, robert.sandler, rubeng, tpatten

Seren Offices in London

This WAW London is all about OPTIMISING YOUR INTERNAL/SITE SEARCH. Want to hear how optimising your internal search can be a massive influence to your sales? We have experts from John Lewis and from Colbenson. As always the booze and chat is free!


Steve Dalgleish

Date: Wednesday, April 23, 2014 at 6:00 PM

Seren Offices


55-57 Rivington Street , London EC2A 3QA


This event is generously sponsored by Lynchpin and Seren


Share this event with others

Register: Register and join 68 of your peers at Seren Offices

Steve Dalgleish, adam.j.bye, aineuk, al.james, alex.mckitrick, alex.sandrey, alison.b.smith, amyfrancis32, awen.jones, Barak, c.todd, carmen, chris.moores, ckeeling, clancy, clongman, cunningham_peter2004, dipeshashah1983, elias.nuevo, eric_crossfield, Fuffissima, Gragreen, jashton, jim, jmoorman, john, jsaukins, juanjoselizama, justian.grimes, Keelyjacob, Kelly.McClean, kenyonts, l.lee, laura, mark.mcclure, mark.walker, mark, martin.sharpe, matthew.harwood, mfeiner17, mr.d.goeva, natalie, NDereka, nicola.fucci, nidhima, nikolai, paul.cook, peter.swead, peteroneill, readitontheweb.com, remy.jansons, reuben, rgowland, richard, rob.jackson, robert.prior, rsrodriguez, ruiramos, sdevji, sirinelameute, slewis, Sonali.Popat, sophia.zydenbos, stephengreenuk, steve.biggs, stubowker, tim.lboyce, yukiko.torrie

WhichTestWon’s The Live Event at the Austin Music Hall in Austin

Join WAW Austin and WhichTestWon editor Justin Rondeau for cocktails and a discussion of real data and tests run by your peers showing how to improve conversions. All WAW registrants will receive $100 discount to TheLiveEvent, held after the meet-up.


Brian Phillips

Date: Wednesday, May 07, 2014 at 5:00 PM

WhichTestWon’s The Live Event at the Austin Music Hall


208 Nueces St, Austin Texas


This event is generously sponsored by WhichTestWons TheLiveEvent


Share this event with others

Register: Register and join 23 of your peers at WhichTestWon’s The Live Event at the Austin Music Hall

Brian Phillips, cynthia, daniel, david.nelson, delagarza.joel, emily.kathryn.johnson, etowb, jared.selcoe, john.brown, jstansbury, kwebber, Lee, lindsay.chronister, ln.reeves, maria.araiza, meetalpatel, merritt_aho, patrick.lyons, rust.stephen, srinivasan.sharanya, terri.griffith, tillery.castillo, vijayudeshi1


Recent Blog Posts

Current Order Value
Adam Greco, Senior Partner

I recently had a client pose an interesting question related to their shopping cart. They wanted to know the distribution of money its visitors were bringing with them to each step of the shopping cart funnel.

Continue reading this article ... ... more from Adam Greco

A Guide to Segment Sharing in Adobe Analytics
Tim Wilson, Partner

Over the past year, I've run into situations multiple times where I wanted an Adobe Analytics segment to be available in multiple Adobe Analytics platforms. It turns out…that's not as easy as it sounds. I actually went multiple rounds with Client Care once trying to get it figured out. And, I’ve found "the answer" on more than one occasion, only to later realize that that answer was a bit misguided.

Continue reading this article ... ... more from Tim Wilson

Currencies & Exchange Rates
Adam Greco, Senior Partner

If your web analytics work covers websites or apps that span different countries, there are some important aspects of Adobe SiteCatalyst (Analytics) that you must know. In this post, I will share some of the things I have learned over the years related to currencies and exchange rates in SiteCatalyst.

Continue reading this article ... ... more from Adam Greco

Linking Authenticated Visitors Across Devices
Adam Greco, Senior Partner

In the last few years, people have become accustomed to using multiple digital devices simultaneously. While watching the recent winter Olympics, consumers might be on the Olympics website, while also using native mobile or tablet apps. As a result, some of my clients have asked me whether it is possible to link visits and paths across these devices so they can see cross-device paths and other behaviors.

Continue reading this article ... ... more from Adam Greco

The 80/20 Rule for Analytics Teams
Eric T. Peterson, Senior Partner

I had the pleasure last week of visiting with one of Web Analytics Demystified’s longest-standing and, at least from a digital analytical perspective, most successful clients. The team has grown tremendously over the years in terms of size and, more importantly, stature within the broader multi-channel business and has become one of the most productive and mature digital analytics groups that I personally am aware of across the industry.

Continue reading this article ... ... more from Eric T. Peterson

Ten Things You Should ALWAYS Do (or Not Do) in Excel
Tim Wilson, Partner

Last week I was surprised by the Twitter conversation a fairly innocuous vent-via-Twitter tweet started, with several people noting that they had no idea you could simple turn off the gridlines.

Continue reading this article ... ... more from Tim Wilson

Omni Man (and Team Demystified) Needs You!
Adam Greco, Senior Partner

As someone in the web analytics field, you probably hear how lucky you are due to the fact that there are always web analytics jobs available. When the rest of the country is looking for work and you get daily calls from recruiters, it isn’t a bad position to be in! At Web Analytics Demystified, we have more than doubled in the past year and still cannot keep up with the demand, so I am reaching out to you ...

Continue reading this article ... ... more from Adam Greco

A Useful Framework for Social Media "Engagements"
Tim Wilson, Partner

Whether you have a single toe dipped in the waters of social media analytics or are fully submerged and drowning, you’ve almost certainly grappled with "engagement." This post isn’t going to answer the question "Is engagement ROI?" ...

Continue reading this article ... ... more from Tim Wilson

It’s not about "Big Data", it’s about the "RIGHT data"
Michele Kiss, Partner

Unless you’ve been living under a rock, you have heard (and perhaps grown tired) of the buzzword "big data." But in attempts to chase the "next shiny thing", companies may focus too much on "big data" rather than the "right data."

Continue reading this article ... ... more from Michele Kiss

Eric T.








Contact Us

You can contact Web Analytics Demystified day or night via email or by reaching out to one of our Partners directly.

» Contact Information

Web Analytics Demystified, Inc.
P.O. Box 13303
Portland, OR 97213
(503) 282-2601

Useful Links