Registration is now open for ACCELERATE 2014 in Atlanta, Georgia on September 18th. Reserve your spot today at Eventbrite — tickets are only $99 USD!

Analytics ... and Beer!

Web Analytics "Wednesday" is a free social networking event that has been connecting digital analysts with other members of their local community since 2007.

About Web Analytics Wednesday ...

Web Analytics Wednesday was founded in 2007 with a singular goal: to connect the world's analysts personally, over drinks, to grow and foster our community. Since 2007 over 10,000 analysts and analytics practitioners have participated in these events, in every major city, on every continent (almost, we are working on the arctic regions.)

In 2014 the events are generously sponsored in part by Tealium and Web Analytics Demystified ... which basically means that the drinks are on us!

Tealium is the leader in enterprise tag management, helping marketers solve their big data challenge at its source. Tealium’s web-based service makes it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, increase the effectiveness of customer acquisition campaigns, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, Lenovo, A+E Networks, Fox Networks Group, Urban Outfitters, Nokia, NHL, Sony Online Entertainment, and many more.

http://www.tealium.com

Web Analytics Demystified the the global leader in digital analytics and optimization consulting for the Enterprise. Founded by author Eric T. Peterson and built around the most recognized and respected names in digital measurement, Demystified provides clients the industries only "white glove" experience, ensuring that problems are solved the right way, the first time, every time. Services range from the highly strategic to the deeply technical, allowing clients like Best Buy, Home Depot, Adidas, Nestle USA, Google, Nationwide, HP, Nike, Vistaprint, Univision, Robert Wood Johnson Foundation, Ameriprise, State Farm, and others to work with a single, experienced solution provider for all of their analytics, testing, and optimization needs.

http://www.webanalyticsdemystified.com

Upcoming Events ...

WhichTestWon’s The Live Event at the Austin Music Hall in Austin

Join us for cocktails and meet marketers from all over at this WAW Austin meet-up. WhichTestWon’s The Live Event has created a space to meet with your peers and learn about vendors. All registrants will get $100 off their ticket to The Live Event.

Host:

Brian Phillips

Date:

Wednesday, May 07, 2014 at 5:00 PM

Venue:

WhichTestWon’s The Live Event at the Austin Music Hall

Address:

208 Nueces St, Austin Texas

Sponsor:

This event is generously sponsored by WhichTestWons TheLiveEvent

Share:

Share this event with others

Register: Register and join 25 of your peers at WhichTestWon’s The Live Event at the Austin Music Hall

Brian Phillips, craig, cynthia, daniel, david.nelson, delagarza.joel, donna.habersaat, emily.kathryn.johnson, etowb, jared.selcoe, john.brown, jstansbury, kwebber, Lee, lindsay.chronister, ln.reeves, maria.araiza, meetalpatel, merritt_aho, patrick.lyons, rust.stephen, srinivasan.sharanya, terri.griffith, tillery.castillo, vijayudeshi1


The Ohio State Bar Association in Columbus

We are back! It has been a while, so this event will be networking only, albeit it with some formalized (but fun) networking-oriented activities. Food and drink will be provided. From the parking lot, enter the building to the left and go straight back!

Host:

The Columbus (WAW) Crew

Date:

Wednesday, May 07, 2014 at 6:30 PM

Venue:

The Ohio State Bar Association

Address:

1700 Lake Shore Dr, Columbus Ohio

Sponsor:

This event is generously sponsored by Tealium and Web Analytics Demystified

Share:

Share this event with others

Register: Register and join 40 of your peers at The Ohio State Bar Association

The Columbus (WAW) Crew, aablank, achalcraft, betsy, billy, brian.aubert, Bryandhuber, cgrant, claire.wissler, courtney.phillips, david.ruen, davidsculbertson, dima.brodsky, emerly_soong, gaughan.j, jeff, josh.borstein, jrhodes, lindseybhobbs, lroessler, mfreeman, michael_reilly, michaelgschmitz, Michele.kiss, mike_amer, mlevin, mr, mschmied, nweaver, rob.hermance.moore, rudy.kyle, Sasha_Verbitsky, scotthaskett, sharon.santino, slcovert, snicholas, sofia.k.durrani, trevor, vbeswick, w.patrickbryant


Enlighten offices in Ann Arbor

Small group, roundtable format, refreshments. We try to share tools and projects, answer questions, and generally get better at web traffic analytics and its cousins. Signing up can also be done at http://bit.ly/1ifeyHt

Host:

Chris Grant

Date:

Wednesday, May 14, 2014 at 7:00 PM

Venue:

Enlighten offices

Address:

3027 Miller Road (farthest entrance), Ann Arbor MI

Sponsor:

This event is generously sponsored by Tealium and Web Analytics Demystified

Share:

Share this event with others

Register: Register and join 1 of your peers at Enlighten offices

Chris Grant


Washington Platform Saloon in Cincinnati

Presenter: Adam Singer, Analytics Advocate at GoogleCost: FreeDrinks & Appetizers will be provided. Details below:As users discover, download, and use your apps, understanding your customers and what theyre doing is incredibly important and

Host:

James Love

Date:

Wednesday, May 14, 2014 at 6:00 PM

Venue:

Washington Platform Saloon

Address:

1000 Elm Street, Cincinnati Ohio

Sponsor:

This event is generously sponsored by InfoTrust

Share:

Share this event with others

Register: Register and join 2 of your peers at Washington Platform Saloon

James Love, betsy


See http://wawcanberra.com in Canberra

The next event will be on the 3rd week of May (21st) in a new venue yet to be decided. Please check the website wawcanberra.com for details. We will update it asap once we have found a more suitable venue.

Host:

Ben Grady

Date:

Wednesday, May 21, 2014 at 6:30 PM

Venue:

See http://wawcanberra.com

Address:

T.B.D, Canberra ACT

Sponsor:

This event needs a sponsor! Can you help?

Share:

Share this event with others

Register: Register and join 1 of your peers at See http://wawcanberra.com

Ben Grady


 


Recent Blog Posts

Registration for ACCELERATE 2014 is now open
Eric T. Peterson, Senior Partner

I am excited to announce that registration for ACCELERATE 2014 on September 18th in Atlanta, Georgia is now open. You can learn more about the event and our unique "Ten Tips in Twenty Minutes" format on our ACCELERATE mini-site, and we plan to have registration open for our Advanced Analytics Education pre-ACCELERATE training sessions in the coming weeks.

Continue reading this article ... ... more from Eric T. Peterson

Current Order Value
Adam Greco, Senior Partner

I recently had a client pose an interesting question related to their shopping cart. They wanted to know the distribution of money its visitors were bringing with them to each step of the shopping cart funnel.

Continue reading this article ... ... more from Adam Greco

A Guide to Segment Sharing in Adobe Analytics
Tim Wilson, Partner

Over the past year, I've run into situations multiple times where I wanted an Adobe Analytics segment to be available in multiple Adobe Analytics platforms. It turns out…that's not as easy as it sounds. I actually went multiple rounds with Client Care once trying to get it figured out. And, I’ve found "the answer" on more than one occasion, only to later realize that that answer was a bit misguided.

Continue reading this article ... ... more from Tim Wilson

Currencies & Exchange Rates
Adam Greco, Senior Partner

If your web analytics work covers websites or apps that span different countries, there are some important aspects of Adobe SiteCatalyst (Analytics) that you must know. In this post, I will share some of the things I have learned over the years related to currencies and exchange rates in SiteCatalyst.

Continue reading this article ... ... more from Adam Greco

Linking Authenticated Visitors Across Devices
Adam Greco, Senior Partner

In the last few years, people have become accustomed to using multiple digital devices simultaneously. While watching the recent winter Olympics, consumers might be on the Olympics website, while also using native mobile or tablet apps. As a result, some of my clients have asked me whether it is possible to link visits and paths across these devices so they can see cross-device paths and other behaviors.

Continue reading this article ... ... more from Adam Greco

The 80/20 Rule for Analytics Teams
Eric T. Peterson, Senior Partner

I had the pleasure last week of visiting with one of Web Analytics Demystified’s longest-standing and, at least from a digital analytical perspective, most successful clients. The team has grown tremendously over the years in terms of size and, more importantly, stature within the broader multi-channel business and has become one of the most productive and mature digital analytics groups that I personally am aware of across the industry.

Continue reading this article ... ... more from Eric T. Peterson

Ten Things You Should ALWAYS Do (or Not Do) in Excel
Tim Wilson, Partner

Last week I was surprised by the Twitter conversation a fairly innocuous vent-via-Twitter tweet started, with several people noting that they had no idea you could simple turn off the gridlines.

Continue reading this article ... ... more from Tim Wilson

Omni Man (and Team Demystified) Needs You!
Adam Greco, Senior Partner

As someone in the web analytics field, you probably hear how lucky you are due to the fact that there are always web analytics jobs available. When the rest of the country is looking for work and you get daily calls from recruiters, it isn’t a bad position to be in! At Web Analytics Demystified, we have more than doubled in the past year and still cannot keep up with the demand, so I am reaching out to you ...

Continue reading this article ... ... more from Adam Greco

A Useful Framework for Social Media "Engagements"
Tim Wilson, Partner

Whether you have a single toe dipped in the waters of social media analytics or are fully submerged and drowning, you’ve almost certainly grappled with "engagement." This post isn’t going to answer the question "Is engagement ROI?" ...

Continue reading this article ... ... more from Tim Wilson

It’s not about "Big Data", it’s about the "RIGHT data"
Michele Kiss, Partner

Unless you’ve been living under a rock, you have heard (and perhaps grown tired) of the buzzword "big data." But in attempts to chase the "next shiny thing", companies may focus too much on "big data" rather than the "right data."

Continue reading this article ... ... more from Michele Kiss

Eric T.
Peterson

John
Lovett

Adam
Greco

Brian
Hawkins

Kevin
Willeitner

Michele
Kiss

Josh
West

Tim
Wilson

Contact Us

You can contact Web Analytics Demystified day or night via email or by reaching out to one of our Partners directly.

» Contact Information

Web Analytics Demystified, Inc.
P.O. Box 13303
Portland, OR 97213
(503) 282-2601


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