X Change Conference Frequently Asked Questions

What topics will be discussed at this year's X Change?

As you would expect from the world's most renowned and respected web analytics conference we have amazing huddles. You can read all about them on our 2010 Discussion Topics page.

Who is leading the conversation at this year's X Change?

Only the best of the best (of the best) in our opinion, including analytics practice leaders and managers from Nike, Best Buy, Expedia, Salesforce.com, eBay, Schwab, Intuit, and around a dozen others. Have a look at our 2010 Huddle Leaders page for more detail.

I'm not an "expert" at web analytics. Will I be bored or worse, lost?

No, you certainly won't be bored, but yes, sometimes you might be lost. But our opinion is that sometimes it's okay to be a little lost ... that's how we learn! Nobody knows everything and so you might benefit more from the X Change if sometimes you have to struggle a little to keep up.

I heard about "huddles" at the Semphonic site. What are huddles?

"Huddle" is just Gary's fancy way of saying "conversation with your peers." We think it's a football analogy but keep forgeting to ask him. Suffice to say each session is a conversation, usually a round-table, with 12 to 15 other web analytics practitioners, consultants, and the occassional vendor.

You mentioned Semphonic. Who are they?

Semphonic are the brave people who make the conference actually work, and they are the team that founded the event back in 2006. Great people, and you'll get to meet them all if you come to the X Change.

How can I lead one of these conversations?

If you're interested in leading a conversation (or "huddle" as Semphonic would put it) at the 2010 X Change conference, please let us know. But keep in mind that we usually only have around 20 conversation leaders and we're pretty selective. Bring a good topic and make a good case for why we should have you get one of those 20 opportunities.

If I selected to be a conversation leader, what do I get?

You get to work with us to select the content for your presentation, you get the recognition of your peers for being smart enough to convince us to let you lead a conversation, and you get your conference pass and hotel (two nights) covered. How does that sound?

I saw advertising for "Think Tank." What is that?

X Change Think Tank is a day of more hands-on training for folks covering some of the more detailed stuff that gets glossed over at the main conference. Wondering how to get SiteCatalyst to do something specific? Come to Think Tank! Wondering how to make Excel reports look super-cool? Come to Think Tank! Want to know how to convince your boss that web analytics is actually really important, not just to your online channel but to your entire business? Yeah, you guessed it, come to Think Tank!

» Learn more about the 2010 Think Tank