What is the X Change?

X Change is the premier conference for professionals in web measurement and online analytics. X Change brings together leading experts and industry professionals in a world-class setting for two days of special conversation in a unique format. X Change is committed to delivering an experience different from and more valuable than any other Conference you’ve ever attended. This year, X Change is sponsored by Semphonic and Web Analytics Demystified.

You can learn more about the X Change conference and register for the event at the official conference web site:

Visit the Official Conference Site Now!

Here are some recent blog posts Eric Peterson has written about the X Change conference:

• Recap on the X Change
• The X Change is nearly sold out!
• Additional networking events at the X Change
• Forrester acquires JupiterResearch
• Jim Sterne, the Godfather of Web Analytics
• Are you still wondering about X Change?
• X Change: Experts in Attendance!
• Guest Post: Benchmarking Web Analytics
• Larry Freed and Lars Johannson interview me about X Change
• Great jobs at Intuit; Our job board is now GLOBAL

X Change consists of small group conversational “huddles” where participants get to talk and work with leading experts. Our 2008 expert facilitators include:

• Bob Schukai, Turner Broadcasting
• Michael Wexler, Yahoo!
• Rachel Scotto, Sony Pictures
• Jim Hassert, AOL
• Steve Bernstein, PayPal
• Bill Gassman, Gartner
• Dennis Bradley, Charles Schwab
• Seth Holladay, Rodale Publishing
• Jared Waxman, Intuit
• Ron Pinsky, AIG
• David Cronshaw, MSN Video
• Bob Page, Yahoo!
• Marston Gould, Classmates.com
• John Rosato, IBM
• Megan Burns, Forrester Research
• John Lovett, JupiterResearch
• Linda Hetcher, Avaya
• Dylan Lewis, Intuit
• Judah Phillips, Reed Business Interactive
• David Yoakum, The Gap

Additionally we have invited industry thought leaders who know the sector inside and out, people like John Squire from Coremetrics, Eric Head from Foresee Results, Josh Manion and Bill Bruno from Stratigent, Jim Sterne from the Web Analytics Association, and a bunch more. Our goal is to have a 1:5 ratio of thought-leaders to conference participants --- the best ratio at any conference, anywhere!