X Change 2010 Conversation Leaders

Simply put, the X Change gets the best, most relevant, most experienced web analytics practioners and managers in the world to lead our conversations. Have a look at some of the incredible folks we have coming to Monterey this year and register today to join them at X Change 2010!

Shari Cleary, MTV Networks

Shari Cleary has more than 11 years of experience in Web analytics and is currently the Vice President of Digital Research for MTVN’s Entertainment and Games group. In this role, she is responsible for all Web analytics for Comedy Central Digital, Spike Digital and TV Land Digital. Prior to joining MTVN, Cleary was a digital marketing consultant for Visual Sciences (acquired by Omniture) and worked closely with Media and Content customers to optimize their Web analytics. She was also the director of research for CBS Digital Media from 2002-2006. Cleary was first introduced to digital media research when she joined Media Metrix (acquired by comScore) in 1999. At Media Metrix, she was a research analyst and was also responsible for training Media Metrix analysts worldwide. Cleary has spoken at numerous industry conferences including Emetrics Summits and Stanford’s Web Publishing Conferences. She graduated from Binghamton University’s School of Management in 1997.

Kelly Olin, Nike

Kelly Olin is currently the Global Senior Web Analytics Manager at Nike, Inc. where she is responsible for digital measurement and analysis across Nike’s commerce and brand experiences. Kelly and her team are focused on bringing analytics and data to life in a way that is relevant and impactful to the business and the consumer experience. Previous to this position, Kelly led web analytics for Best Buy and ShopNBC.

Joe Megibow, Expedia.com

In his role of Vice President of Global Analytics and Optimization Joe deploys leading edge site conversion measurement and site optimization techniques, and oversees marketing, site, and customer analytics for all Expedia.com worldwide points of sale. Joe also has product management responsibility for core e-commerce flows, including product search and checkout, as well as global responsibility for Expedia mobile initiatives. He joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for hotels.com. Prior to hotels.com, he worked for seven years as a charter employee of Tealeaf Technology where he held a variety of leadership roles. Prior to 2000, Joe held management positions at Ernst & Young Management Consulting, where he launched the Java Services practice, E&Y's first ecommerce practice; and engineering positions at EDS in their Advanced Technology Group.

Hila Strong, MySpace

Hila is a strategic analyst driven by a passion for logic, analytics, and optimization techniques. In her current position as Sr. Web Analyst at mySpace.com, she is tasked with defining a methodology to accurately track virality and social engagement, and with analyzing key business drivers. Prior to her current position, Hila navigated through a sea of data, and quantified the success of strategic initiatives as an Analyst at Spark Networks. Hila is a regular presenter at Omniture's Summit and is currently on the Omniture Customer Advisory Board, where she helps shape the roadmap for Omniture’s Discover product.

Judah Phillips, Monster.com

Judah Phillips is an expert at using digital measurement to drive business strategy. As Senior Director, Global Site Analytics at Monster Worldwide Judah is responsible for generating actionable insights on user behavior from the web data for Monster Worldwide's global properties (including Monster.com). Prior to Monster, Judah was the Director of Web Analytics at RBI (Reed Business Information) - a global provider of information products and services. He has held various other positions during his career consulting and working with Internet and software companies. Judah is a contributing member of industry organizations such as the Interactive Advertising Bureau (IAB) and the Web Analytics Association (WAA). A former contributor to Web Analytics Demystified, he is a writer for MediaPost's Metrics Insider and the host of the Boston Web Analytics Wednesday since 2006. A speaker at both national and international industry events, such as eMetrics, X Change, I-COM, Web Analytics Congress, and AdobeMAX, he is also in charge of creating the content, agenda, and speaker selection for the OMMA Metrics conference. Judah has been quoted or interviewed numerous times in a wide range of media, such as BusinessWeek and MarketingSherpa. On the board of advisers for YieldBot, an advanced segmentation analytics and real-time ad matching and targeting platform, he holds and MBA and an MS.

Steve Bernstein, MySpace

Steve enjoys the hunt for actionable truth as Vice President of Analytics at MySpace. He has held leadership positions in marketing, product management, market research, and analytics at a variety of start-ups and big brand tech companies, including HP, Apple, and PayPal. He is on the board of advisors of iCurrent.com, a personalized news aggregator. Steve has a BA in Economics from U.C. Berkeley and an M.S. in Operations Research from Stanford University.

Blandon Casenave, NBC Universal

Blandon's professional career in research began in 2000 at Court TV (now truTV) as a research analyst. After five years at Court TV, Blandon Casenave moved over to MTV Networks as the company's Manager of Digital Research for MTV.com and other sites. While at MTV Networks, Blandon managed and designed web analytics solutions and reporting for MTV.com's Video, SEO and other rich media initiatives. In 2006, Blandon Casenave joined NBC Universal and in 2007 became Director of Digital Media Research focusing on metric development across all digital platforms including Video, WAP and Mobile Applications. During the course of his work, Blandon co-invented NBCU's patent-pending Mobile Visitor Counting Methodology designed to accurately measure the number of users that visit WAP sites.

Lynn Lanphier, Best Buy

In her role at Best Buy Lynn manages the Digital Analytics team, which includes industry research, competitive analysis, web analytics and multi-channel data integration. She and her team are passionate about helping the business connect the dots by transforming data and information into insights and action plans that drive business results. Prior to Best Buy, Lynn worked for over ten years at Spiegel Catalog in a variety of marketing and merchandise planning roles.

Bob Page, eBay

As eBay's vice president of Data & Analytics Platform, Bob Page brings more than 15 years of passion for analysis to the world's largest online marketplace. Bob leads eBay's data and analytics infrastructure, and is responsible for the strategy and policies that power data-driven decisions. From data warehouse and business intelligence solutions to advanced analytics and custom insights, Bob delivers solutions for strategic use of data. Bob joined eBay from Yahoo!, where he led analytics teams across a broad range of responsibilities. He has been active in analytics since 1996, when he was co-founder, CTO and VP of Product Development for Accrue Software, a provider of large-scale web analytics. He is a frequent speaker at industry events, and serves on the eMetrics advisory council.

Dylan Lewis, Intuit TurboTax

At his role as Group Manager, Web Analytics at Intuit, Dylan, and his team, are focused on translating the actions, experiences, and attitudes of visitors into the language of the business. Dylan joined Intuit in 2005 after working as a Senior Consultant at Visual Sciences, and Director of Marketing at SmartDraw.com. With an MS in Psychology, Dylan is focused on listening to behavior of web visitors.

Adam Greco, Salesforce.com

Adam Greco is the Senior Director of Web Analytics at Salesforce.com where he manages all aspects of web analytics for various Salesforce.com websites. Prior to this, Adam was one of the leaders of the Omniture Consulting team where he advised hundreds of clients on getting the most from their web analytics investments. Adam was one of the most popular and highly rated speakers at Omniture’s annual Summit conference. Adam also authored the popular "Inside Omniture SiteCatalyst" blog and he has continued that tradition with the equally popular "Omni Man" blog.

Joe Stanhope, Forrester Research

Joe is a Senior Analyst at Forrester Research, serving Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences. Prior to joining Forrester, Joe was the vice president of Platform Strategy at Alterian, where he focused on product strategy, product marketing, analyst relations, and corporate development. Prior to Alterian, he was vice president of marketing and product development at MarketerNet. Joe began his career at Experian, where he held a variety of roles spanning technical project consulting, business development, and product management.

David McBride, Comcast

David McBride leads the Business Intelligence team at Comcast Interactive Media (CIM), a division of Comcast focused on developing interactive services that offer video, entertainment and information to consumers across multiple platforms. Before joining CIM in 2006, David was a product manager at Dell. He holds an MBA from UCLA’s Anderson School.

Tony Uhlir, Cabelas

For the last five years, Tony Uhlir has been the Internet Customer Experience Manager for Cabelas.com, the most frequently visited retail site in the sporting goods category. Tony has had many different roles during his 20 years of experience in the software industry, from business analyst to software developer and project manager, as well as 10 years of experience working with web analytics. He currently manages web analytics and user experience teams at Cabela's, which focus on optimizing website functionality and delivering actionable data to the business to drive increased profits and customer satisfaction.

Tom Cattapan, Turner Broadcasting

Tom Cattapan is the Sr. Director of Digital Research and Analytics in Turner Broadcasting's Corporate Strategic Research and Audience Analysis department in Atlanta, GA. Tom works to establish digital research best practices across Turner properties including CNN.com, NBA.com, NASCAR.com, TBS, TNT, Cartoon Network, and Adult Swim. His team is responsible for vetting the many digital research vendors in both the online and mobile arenas as well as supplying Turner corporate executives with analytics and insights of Turner's digital businesses including online video and mobile applications. Tom joined Turner Research from Tribune Interactive in Chicago where he was Sr. Manager of Research & Analytics. During his time at Tribune, Tom oversaw consumer research, measurement, and web analytics for Tribune's digital properties including LA Times, Newsday, and the Chicago Tribune. Earlier in his career Tom spent 6 years on the interactive media planning and buying side of the business at Starcom MediaVest Group, working on accounts such as E*TRADE, Motorola, McDonald's and Miller Brewing Co. Tom is a graduate of Marquette University in Milwaukee.

John Howard, Lowes.com

Beginning his analytic career back in 1997 John Howard brings more than 13 years of experience to bear as the Director of Business Intelligence for Lowes.com. John recalls fondly the early days of web analytics before there were a lot of sophisticated tools and figuring out how to embed codes within URL strings to be subsequently parsed out of web logs was the name of the game. While the world has changed in capabilities the same business problems challenge us today. This focus on solving business problems and supporting operating business units has enabled John to develop into a proven web analytics leader with experience building out analytic teams and infrastructures for three premier multi-channel retailers, REI, Sears and Lowe’s employing a variety of analytic and business intelligence tools. In addition to his web analytics experience John has wealth of knowledge and experience in several analytic rich disciplines including traditional and digital customer direct marketing, customer segmentation, pricing, underwriting, product management and business strategy development.

James Robinson, New York Times

James Robinson was named director, Web analytics, The New York Times Media Group in October 2007. In this role, Mr. Robinson manages a team of analysts who help the Media Group build better products, optimize marketing efforts, increase user engagement and improve corporate decision-making. Before his role in Web analytics, he was a product manager at NYTimes.com, where he oversaw a complete redesign and expansion of the online travel section. Before joining The Times, Mr. Robinson served as editor in chief of the Idea Logical Company, where he was responsible for coordinating the design and production of the company’s wide range of Internet features and publishing projects. He conceived and created nearly all of the unique Web features produced by the company from late 1997 to 2002, including BaseballLibrary.com, a groundbreaking archive of baseball history. In addition, he authored a range of projects for a diverse group of clients that spans a broad spectrum from TiVo to the New York Public Library. His work has been featured in Publishing Trends and The New York Times.

Kim Weller, ESPN

Kim and her team are responsible for optimizing the collection, organization and utilization of ESPN's digital data, spanning online and mobile. Kim recently joined ESPN as Director of Analytical Services from SAS where she was a product manager in the Customer Intelligence practice. This is a return trip to The Walt Disney Company for Kim. She began her career in Web analytics at Disney Parks and Resorts in Orlando 10 years ago. Kim holds an MBA from The University of Virginia's Darden School of Business.

Rudi Shumpert, Ariba

Rudi Shumpert is the Manager, Marketing Web Development for Ariba. His 14+ years of web development experience in the Atlanta, Georgia area have centered on building successful, robust and capable web based applications and sites/portals. Working with technologies like ColdFusion, jQuery, XML and a variety of other languages and tools, Rudi creates and expands the functionality of his projects. Of late, he has become more involved with all things Analytics and has enjoyed and excelled working with the various platforms. Leveraging his tools and making innovative use of Omniture, he has expanded the capabilities of Ariba’s systems and has extended Ariba’s data and analytics gathering.

If you're ready to sign up for X Change 2010 you can register online and reserve your spot!