What is the X Change?

X Change is the premier conference for Web analytics professionals, brought to you by Web Analytics Demystified and Semphonic. The X Change Conference is built around intimate conversations led by Enterprise analytics managers and senior practitioners. Last year's discussion-leaders included web analytics managers from Adobe, AOL, Barclays, Best Buy, Charles Schwab, Hewlett Packard, Intuit, Microsoft, Nokia, Salesforce, The New York Times, Turner Broadcasting and many other top brands.

The X Change conference is an event that in many ways is hard to put your finger on. It's a conference, but it's not like any conference you've ever been to:

• We get the brightest minds, and we get them to interact like crazy
• We invite expert practioners, and we have them lead conversations, not present
• We invite consultants, but don't let them present or otherwise dominate the conversation
• We invite vendors, but only the ones we trust enough to listen, not sell
• We fill up fast, but we only allow 125 people to participate
• We have fun, but most of all we learn from each other

It is the last point that we believe to be the most important. Unlike other conferences where some unseen force tells you who you're going to sit and listen to for hours on end, at the X Change we invite everyone to be part of the conversation. The X Change is like social media on steroids for web analytics professionals.

» See the schedule for this year's X Change conference

Our friend Lynn Lanphier from Best Buy likened the X Change to a fine wine when she said "it only gets better with age." In our fourth year we are working harder than ever to make Lynn right.

Since we sell out quickly we don't work too hard to market the event. If you're interested in attending the 2010 X Change and want to know more, reach out to one of us and we'll gladly set up a time to talk. Otherwise you can register online right now and make sure you have a seat at the table.

» Register for the 2010 X Change in Monterey, California

We hope to see you in Monterey!