You need to upgrade your Flash Player
Are you paid enough?

Web analytics salaries are all over the chart in 2008, with 10 percent of practitioners in the U.S. earning over $150K annually. Compare your salary to our free published research covering experience, size of company, location, and more.

How much do you make?

Most Recent White Paper

Voice of Customer Technology in the Web Site Optimization Ecosystem, sponsored by ForeSee Results

Eric T. Peterson of Web Analytics Demystified outlines the new technology requirements for Web Analytics 2.0 and describes how VOC technology like ForeSee fits into the larger Ecosystem.

A Trusted Source

You need to upgrade your Flash Player

Web Analytics Demystified is a trusted advisor to many of the most influential and prestigious media outlets in the world.

More »

Welcome to Web Analytics Demystified

Web Analytics Demystified is the web site for Web Analytics Demystified, Inc. and a community resource for the entire audience measurement community worldwide. Maintained by author, blogger, and consultant Eric T. Peterson, this site is the gateway to web analytics books and research, jobs, and the only global social networking event for measurement professionals, Web Analytics Wednesday.

Please browse this site and contact us if you have any questions about the content, consulting, or opportunities to work with Web Analytics Demysified.

Web Analytics News

Web Analytics Wednesday San Francisco Metrics and KPIs

Web Analytics Wednesday in San Francisco this week was an amazing success by every conceivable measure. But don’t take my word for it, here are the metrics and key performance indicators: Budget for the event: $10,000.00 Actual amount spent: $14,500.00 Percent over budget: 31% Percent extra expenses graciously covered by ForeSee Results and Tealeaf: 100% Planned number of sponsors: [...]

Posted: Friday, May 09, 2008

Interested in Free Sample Chapters?

To receive free sample chapters of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators enter your email address and click "Request Samples"

We will never share your information. Privacy Policy

Most Recently Posted Web Analytics Job

Sr. Web Analytics Manager at NYTimes.com (New York, New York)

The New York Times web analytics group is responsible for measuring and understanding the largest and most influential online newspaper audience in the world. Like our counterparts in the newsroom, we [...]

Posted: Monday, May 05, 2008

Upcoming Web Analytics Wednesday Events

Web Analytics Wednesday events are happening around the world in the coming months in the following cities:

Austin, Paris, Glendale, Munchen, Sao Paulo, Toronto, Bora Bora, Irving, Brentwood, Columbus, London, Stockholm, Palo Alto, Cary, Oslo, Chicago, and more!

Click on an event location to learn more about your local event and join the experience!

You need to upgrade your Flash Player