Web Analytics: A Day a Month Measuring Multimedia Content in a Web 2.0 World The Voice of the Customer: Qualitative Data as a Critical Input to Web Site Optimization The Problem with Free Analytics The Web Analytics Business Process Creating an Integrated View of Online Customer Behavior Measuring the Immeasurable: Visitor Engagement Web Analytics Salaries: 2007 Web Analytics 2007 Global Survey Web Site Analytics: Key Performance Indicators

Web Analytics Books

Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators are three "must have" books for any web analytics practitioner, manager, or business owner interested in the success of their business. Written by internationally recognized web analytics speaker and consultant Eric T. Peterson, these books have changed how people around the world think about web analytics.

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Web Analytics Demystified by Eric T. Peterson (C) 2008 Web Analytics Demystified

Web Analytics Demystified has been called the most useful and most influential book on web site measurement ever published. The perfect book for anyone new to the subject or anyone tasked with implementing web analytics in their organization. PRINT AND ELECTRONIC FORMATS

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Web Site Measurement Hacks by Eric T. Peterson (C) 2008 Web Analytics Demystified

Web Site Measurement Hacks, published by O'Reilly & Associates, is the definitive work for the advanced web analytics practitioner. With contribution from the brightest minds in measurement, this book covers everything you need to know. PRINT FORMAT ONLY

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The Big Book of Key Performance Indicators by Eric T. Peterson (C) 2008 Web Analytics Demystified

The Big Book of Key Performance Indicators is the definitive work on the subject of KPIs and gives metrics professionals of all experience levels. Whether you're new to the subject or are looking for a complete reference, this book is for you! ELECTRONIC FORMAT ONLY

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TKey Performance Indictator worksheets by Eric T. Peterson (C) 2008 Web Analytics Demystified

Eric Peterson's Key Performance Indicator worksheets are frequently described as the most useful set of Excel spreadsheets in all of web analytics. Easy to set-up, these inexpensive worksheets will jump-start your reporting strategy. ELECTRONIC FORMAT ONLY

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