• How can we help you?

    If you’re here, based on our analytics, it’s for one of two reasons: You found some old posts we wrote about Excel nearly 10 years ago or you need help unlocking the value of your investment in Google or Adobe Analytics. For the former, we hope the content we have proves helpful, and for the…

  • Fork in the Road: The Big Questions Organizations are Trying to Answer

    In a normal year, we’d be long past the point in the calendar where I had written a blog post on all of the exciting things I had seen at Adobe Summit. Unfortunately, nothing about this spring has been normal other than that Summit was in person again this year (yay!), because I was unable…

  • Switching from Adobe to Google? What you Should Know (Part 2)

    Last week, I went into detail on four key differences between Adobe and Google Analytics. This week, I’ll cover four more. This is far from an exhaustive list – but the purpose of these posts is not to cover all the differences between the two tools. There have been numerous articles over the years that…

  • Switching from Adobe to Google? What You Should Know (Part 1)

    In the past few months, I’ve had the same conversation with at least 5 different clients. After the most recent occurrence, I decided it was time to write a blog post about it. This conversation has involved a client either having made the decision to migrate from Adobe Analytics to Google Analytics 360 – or…

  • Adobe Target and Adobe Analytics Webinar with Adobe

    I had the amazing good fortune to be in the testing and optimization space since 2006 when I joined a small company called Offermatica.  In 2008, Offermatica (now Adobe Target) was acquired by Omniture (now Adobe Analytics).  In the twelve years since that acquisition, the two solutions have evolved into a single profile by way…

  • Our campaign to raise money for Black Girls CODE

    A little more than a week ago I could not sleep. I was about to ask the analytics community for money at what has proven to be a tough time for many, and I was about to make a statement about the values that our company holds. It’s a little nerve-wracking I admit. I shouldn’t…

  • Analytics Demystified Supports Black Lives Matter

    I have white privilege. I was born into it, and throughout my life I have been given opportunities simply because I am white. I don’t want to say I have taken advantage of that, but I honestly don’t know that I haven’t … because I don’t know what it’s like to not be white and…

  • How Adobe Target can help in the craziest of times…

    It has been a crazy week but I don’t have to tell any of you that.  Many of you might be new to working from home, adjusting to homeschooling (the biggest challenge in my house), changes to businesses, health issues, family concerns, etc…  We have never seen anything like this before.  Truly historical times. Since…

  • Data Studio (Random) Mini-Tip: Fixing “No Data” in Blends

    I encountered a (maybe?) very random issue recently, with a nifty solution that I didn’t know about, so I wanted to share a quick tip. The issue: I have two metrics, in two separate data sources, and I’d like to blend them so I can sum them. Easy… pretty basic use case, right? The problem…

  • Using Multiple Date Selectors in Data Studio

    Recently a question came up on Measure Chat asking about using multiple date selectors (or date range controls) in Data Studio. I’ve had a couple of instances in which I found this helpful, so I thought I’d take a few minutes to explain how I use multiple date selectors.  Date Range Controls in Data Studio…

  • Using Data Studio for Google Analytics Alerts

    Ever since Data Studio released scheduling, I’ve found the feature very handy for the purpose of alerts and performance monitoring. Prior to this feature, I mostly used the in-built Alerts feature of Google Analytics, but I find them to be pretty limiting, and lacking a lot of sophistication that would make these alerts truly useful.…