Welcome to The Analysis Exchange

The Analysis Exchange is an effort to dramatically increase the number of people on Earth doing web analytics the right way. By connecting great causes with experienced mentors and motivated students, The Analysis Exchange is creating an entirely new way to teach digital measurement best practices.

Causes gain access to a global network of free web analytics resources, mentors contribute to the growth of the entire industry, and students gain experience mining data for actionable, analytics-driven business insights.

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Watch our introductory video from John Lovett explaining the Analysis Exchange or learn about our goal to change web analytics forever!

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Non-profits, non-governmental organization, and other causes can help support analyst education by participating in Analysis Exchange projects. In exchange for participation, your group will receive valuable insights about your online initiatives and efforts.

No fees or charges
Work with experienced mentors
Help train future analysts

Learn more about benefits for causes

Experienced web analytics practitioners acting as mentors can contribute to the entire digital analysis industry by providing guidance to young analysts. In exchange for participation, mentors will contribute to something greater and publicly confirm their expertise!

No membership fees or dues
Earn valuable Exchange credits
Confirm your expertise publicly

Learn more about mentor benefits

Students can dramatically improve their web analytics skills in mentored, real-world analysis situations. In exchange for participation, students will gain valuable, hands-on experience with the most popular web analytics applications under an experienced tutor.

No membership fees or dues
Gain experience with industry tools
Develop your professional resume

Learn more about student benefits