|
|
Industry Veteran Adam Greco Joins Web Analytics DemystifiedThe world's most recognized brand in web analytics adds technical depth with former Omniture business consulting leader. JANUARY 11, 2011 - PORTLAND, OREGON - Web Analytics Demystified, the world’s most recognized and respected digital measurement and optimization consulting group, is proud to announce Adam Greco as its newest Senior Partner. Mr. Greco will join Web Analytics Demystified founder Eric T. Peterson and Senior Partner John Lovett in providing a wide range of digital measurement services to leading companies around the world. Mr. Greco joins Web Analytics Demystified from Salesforce.com where he served as Senior Director for Web Analytics. Prior to Salesforce.com, Mr. Greco was Director of Solutions Architecture at Omniture, now part of Adobe, and helped to establish the company’s business consulting group working with global brands like American Express, CME, Scottrade, PayPal, Western Union, Make-A-Wish and hundreds of others. Mr. Greco has been an Omniture user and consultant for over ten years and his practice, writing, and blogging have positively impacted thousands of companies worldwide. "I am delighted to be joining forces with Eric and John to help companies maximize the benefit gained from digital measurement technologies like Adobe SiteCatalyst. This opportunity will allow me to help businesses around the world, and the Demystified thought-leadership platform is a perfect extension of my past efforts," says Mr. Greco. "Web Analytics Demystified has an amazing reputation as global leaders for digital measurement strategy and I look forward to adding value to existing customers and prospects alike." Mr. Greco will be joining the company as a senior partner and be generally available to all clients after February 1, 2011. Adam will be focusing initially on measurement solution audits, implementation overhauls, and developing expert user training courses. "While Web Analytics Demystified is known worldwide for our strategic guidance and executive support for digital measurement and optimization, bringing Adam Greco in extends our range of services in a way we already know our clients will love," says Eric T. Peterson, the company’s founder. "Adam is the best known brand in the world for measurement tactics and execution, especially on the incredibly popular Omniture platform, and we expect he will have an immediate impact on our clients and prospects success." About Web Analytics DemystifiedWeb Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic web analytics consulting to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet. For more information about Web Analytics Demystified, please visit www.webanalyticsdemystified.com or call (503) 282-2601. |
