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Web Analytics Demystified Announces Analysis Exchange Scholarships

Analysis Exchange members can now receive up to $500 to pay for training and education for web analytics professionals.

JANUARY 24, 2012 - PORTLAND, OR - Web Analytics Demystified, the world's most recognized and respected digital measurement consulting brand, is proud to announce the immediate availability of the Analysis Exchange Scholarship Fund, a first-of-its-kind effort to recognize and promote "stand out" talent in the digital measurement field. Funded in part by donations from the 2012 Analysis Exchange sponsors IQ Workforce and ObservePoint, these funds will allow web analytics workers who participate in the Analysis Exchange to request and receive monies to attend conferences, pay for relevant classwork, and pay association dues.

"We are delighted to become a sponsor of the Analysis Exchange and to help Web Analytics Demystified and IQ Workforce create this unique opportunity for digital measurement workers," says Robert Seolas, CEO of ObservePoint and Analysis Exchange sponsor. ObservePoint is also making access to their market-leading tag auditing platform available to Analysis Exchange participants at no charge to help improve the overall quality of analysis produced by the effort.

"At the Analysis Exchange we have talked to hundreds of practitioners and students who have expressed the desire to attend great conferences like ACCELERATE and eMetrics or to take the University of British Columbia's Award of Web Analytics Achievement courses," says Eric T. Peterson, Founder of Web Analytics Demystified and the Analysis Exchange. "Now, thanks to the generosity of our existing sponsor IQ Workforce and our newest sponsor ObservePoint, we will be able to support our members financially as they work towards these goals."

Two scholarships will be given each calendar quarter and applicants are able to request funds for a variety of digital measurement related activities. To apply for the scholarship funds Analysis Exchange members need to have completed at least two projects and have earned high marks in their efforts. More information about the Analysis Exchange Scholarships is available at http://www.analysis-exchange.com.

About Analysis Exchange

The Analysis Exchange is a one-of-a-kind effort on the part of the digital measurement community to provide free web site analysis and recommendations to nonprofits and non-governmental organizations around the world.  Founded by the Senior Partners at Web Analytics Demystified (www.webanalyticsdemystified.com), the Analysis Exchange has provided valuable insights to nonprofits large and small including Make-A-Wish Foundation, PBS, charity: water, Amnesty International, Common Cause, YMCA, and many others.

For more information about the Analysis Exchange please contact Wendy Greco, Executive Director, at wendy.greco@analysis-exchange.com or (925) 526-5513.

About IQ Workforce

IQ Workforce is the leading recruiting firm in the web and marketing analytics marketplace. Founded in 2005 by Corry Prohens, the firm provides contract and permanent analytics talent for clients globally. For more information on IQ Workforce, please visit www.iqworkforce.com or call (516) 802-7700.

About ObservePoint

ObservePoint helps data-informed companies trust their data through the application of best practices in tag management. ObservePoint pioneered automated web analytics auditing and their worldwide distributed network audits millions of pages every month to report data loss, inflation and leakage to web analytics managers and stakeholders. ObservePoint helps companies serve their customers better - and helps you trust your data. For more information about ObservePoint, please visit www.observepoint.com or call (801) 717-9361.

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic web analytics consulting to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet.

For more information about Web Analytics Demystified, please visit www.webanalyticsdemystified.com or call (503) 282-2601.