Web Analytics Demystified Expands Technology and Tag Management Support

Josh West joins Web Analytics Demystified from Salesforce.com to help clients leverage the company’s new Adobe, Google, and Webtrends business partnerships.

APRIL 9, 2013 - PORTLAND, OR - Web Analytics Demystified, the world’s most recognized and respected digital measurement consulting group, is proud to announce that Josh West has joined as a Partner in the firm. Mr. West has an extensive background in analytics development and deployment projects, most recently at Salesforce.com. Josh is known for his unmatched depth as a technical specialist on the Adobe and Google platforms. Josh will be managing Web Analytics Demystified’s tag management, core technology, and custom development practice; working directly with clients to improve the quality and utility of their digital data collection efforts.

"Josh was one of the most sought after technical resources in the digital measurement space in the past year and we’re delighted to have him join our team," said Adam Greco, Senior Partner with Web Analytics Demystified. "His skills as a programmer and developer combined with his depth of knowledge of Adobe SiteCatalyst and Google Analytics will allow the firm to greatly expand the technical support we are able to provide directly to clients."

Web Analytics Demystified is also happy to announce partnerships with Adobe and Google, complimenting the firm’s existing agreement to sell Webtrends Streams. With Adobe, Demystified has been named a partner based on our firm’s depth of knowledge across the entire family of Adobe analytics and optimization products and in recognition of our influence across the digital measurement industry. With Google, Demystified has joined as both a Google Analytics Certified Partner and Google Analytics Premium reseller, giving the firm’s clients even greater access to advanced functionality and innovation from Google.

"Despite the hype in the market around "big data" and "data sciences" today," says Eric T. Peterson, founder and Senior Partner. "We have found that our clients truly appreciate Web Analytics Demystified’s industry-leading expertise on digital measurement, analysis, and optimization platforms. This focus, coupled with our "experts-only" approach to staffing, provides specific guidance and solutions that accelerate our clients’ success with digital analytics."

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic web analytics consulting to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet.

For more information about Web Analytics Demystified, please visit www.webanalyticsdemystified.com or call (503) 282-2601.