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Industry Veteran John Lovett Joins Web Analytics Demystified

The world's most recognized brand in Web Analytics adds industry analyst expertise and thought leadership

DECEMBER 1, 2009 - PORTLAND, OR - Web Analytics Demystified, the world's leading Web Analytics strategic consulting group, announces John Lovett as its newest senior partner. Mr. Lovett will join Web Analytics Demystified founder Eric T. Peterson and Principle Consultant Aurelie Pols in providing strategic guidance to firms applying web analytics and optimization technologies. Mr. Lovett brings over a decade of experience in web technology consulting and research to Web Analytics Demystified.

Mr. Lovett joins Web Analytics Demystified from a leading Independent Research Firm where he served as a Senior Analyst writing for Customer Intelligence professionals. In this role Mr. Lovett focused on Web Analytics, Testing, and Site Optimization technologies and their use within the enterprise. His research has had a profound impact on the marketplace through sizing the web analytics market with forecast research and quantifying vendor capabilities through detailed comparative analysis. He is a highly regarded public speaker and is frequently cited as an authority on Web Analytics in press outlets like BusinessWeek, Forbes.com, Fortune and The Financial Times.

"I am ecstatic to join the most respected and widely recognized brand in Web analytics. This opportunity will enable me to evangelize web analytics while delivering invaluable strategic guidance to companies executing on Web analytics," said Mr. Lovett. "I'm particularly excited to add my voice to the influence that Eric and Aurelie deliver to the industry through their evangelism and thought leadership on all things analytics."

Mr. Lovett will be joining the company as a senior partner and be immediately available to all clients. "Web Analytics Demystified is known worldwide for our focus on governance, process, and management strategy in the digital measurement sector and John is the perfect addition to our partnership," said Eric T. Peterson, the company's founder. "His experience working with both vendors and end-user customers of analytics, his visibility in the sector, and his passion for web analytics creates an immediate advantage for our entire business."

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by internationally known author and former JupiterResearch analyst Eric T. Peterson, provides objective strategic web analytics consulting to companies striving to realize the full potential of their investment in web analytics. By bridging the gap between measurement technology and business strategy, Web Analytics Demystified has provided guidance to hundreds of companies around the world, including many of the best known retailers, financial services institutions, and media properties on the Internet.

For more information about Web Analytics Demystified, please visit www.webanalyticsdemystified.com or call (503) 282-2601.